Transcript Highway Safety Grant Application Training Workshop

Georgia Governor’s Office of
Highway Safety Pre-Grant
Application Training Workshop
May 12, 2008
Carol P. Cotton, PhD
Director, Traffic Safety Research and Evaluation Group
University of Georgia, College of Public Health
Dept. of Health Promotion and Behavior
(706) 542-2804; fax (706) 583-0753
[email protected]
Purpose…
 Write a grant that allows you to:
 Show effectiveness of your program
 Implement programs that are relevant for
your community
 Be innovative
 Communication with GOHS and UGA
program evaluation team is important
 Asking questions is important
Objectives, Activities and
Evaluation = Your Program
 Mission Statement
 Goals
 Objectives
 Activities
Mission
Statement
Goals
Objectives
Activities
Writing Good Objectives
 Objectives are:
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Small steps
More precise than program goals
Steps that, if completed, will lead to reaching
the program goal(s)
 Objectives outline in measurable terms
the specific changes that will occur in
the target or primary population at a
given point in time as a result of
exposure to the program
Writing Good Objectives
 Objectives:
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Provide direction
Are useful in the evaluation process
Must be clearly understood
Must state what is to be accomplished
Must be measurable
 Objectives have 4 elements/parts:
1.
2.
3.
4.
What = outcome
When = time or conditions
Who = primary or target population
How much = achievement criterion or change
Writing Good Objectives
Measurability
 Outcomes (what)
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Defined as the action, behavior, or something
else that will change as a result of the
program (the verb in the objective)
Verbs such as appreciate, internalize,
understand are NOT good choices
Verbs such as adopt, apply, complete, change,
demonstrate, describe, identify, improve,
facilitate, participate, practice, reduce, score,
submit, test, try, volunteer ARE good choices
The verb must refer to something measurable
and observable
Writing Good Objectives
Measurability
 Conditions or Time (when)
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The conditions under which the outcome will
be observed or,
When it will be observed
 Examples:
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Upon completion of the class
As a result of participation
By the year 2009
When asked to respond by the teacher
Verbally in class
Writing Good Objectives

Measurability
Criterion (how much)
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The ‘benchmark’ for deciding when the outcome
has been achieved or,
How much change will occur
The standard of successful or appropriate
performance
Examples:
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To no more than 105 per 1,000
With 100% accuracy
As presented in the lecture
300 pamphlets
95% (of the motor vehicle occupants)
Writing Good Objectives
Measurability
 Primary/Target Population (who)

Who will change
 Examples:
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1,000 teachers
All employees of the company
Those residing in Fulton and Clayton Counties
Class participants
Good Objective
 By January 1, determine the
attitudes of a random sample of
Clarke County residents about
highway safety issues.
 Primary population: Clarke County
residents
 Outcome: determine
 Conditions: by January 1
 Criterion: a random sample
Good Objective
 By the end of the grant period, car
seats that meet federal standards will
be distributed to all program
participants.
 Primary population: all program
participants
 Outcome: will be distributed
 Conditions: By the end of the grant
period
 Criterion: meet federal standards
SMART Objectives
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S = STRAIGHT FORWARD
 Simple statements that everyone can understand
M = MEASURABLE
 An item or situation you can count or observe
A = ACTION-ORIENTED
 The stronger the action verb, the stronger the
objective
R = REALISTIC
 Only commit to what you have a reasonable chance
of accomplishing
T = TIME-SPECIFIC
 Have a deadline
Evaluation
Objective: By January 1, determine the attitudes of a
random sample of Clarke County residents about
highway safety issues.
 Activities:
 Design the attitude survey (or locate an already
developed instrument)
 Hire staff to implement the survey
 Implement the survey
 Analyze the data
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 Evaluation:

Write and submit a report by January 1 that
includes the results of the attitude survey.
Milestone Chart
Objective: Design the survey
Jan
Feb
X
X
Mar
Actual:
Objective: Hire staff
X
Actual:
Objective: Implement the survey
Actual:
X
Total
Original Milestone Chart
Jan
Objective: PI&E distribution
Feb
Mar
Total
2,000 2,000 2,000 6,000
Actual:
Objective: Parent & Child Program
2
2
2
Actual:
Objective: Technician Training
Actual:
X
X
6
Evaluation & Data Collection
Instruments
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Clearly Written
Pre & Post should be identical
Relevant
Do not make assumptions
Submit data collection instruments
We’ll be happy to review them!
Key Points
 Increase, decrease, relative change
= baseline data & a 2nd measure
 A well-thought out program is
consistent
 Keep evaluation simple
 Don’t collect data you don’t need
 Evaluate each objective
 ACCOUNT FOR EVERYTHING
 On milestone chart OR in monthly report
 Value-added items should be separate
Communication
 Channels
1. Electronically via e-mail: [email protected] or
[email protected] or
[email protected]
2. Phone: (706) 542-2804; 583-0893
3. Fax: (706) 583-0753
 When contacted by UGA evaluation team…
1. Copy emails to [email protected]
2. please ask questions if unclear
Questions
Contacts
 Carol P. Cotton, PhD
Director, Traffic Safety Research and Evaluation Group
University of Georgia, College of Public Health
Dept. of Health Promotion and Behavior
(706) 542-2804; fax 583-0753
[email protected]
 James Barlament
Research Professional
University of Georgia, College of Public Health
Dept. of Health Promotion and Behavior
(706) 583-0893; fax 583-0753
[email protected] or [email protected]