Transcript Blank 2002 Template

How Essentialtalk Uses
™
iChain® and eDirectory for
Web Commerce
www.novell.com
Lorand L. Szojka
Chief Information Officer
The Essentialtalk Network
[email protected]
Welcome—Agenda
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Introduce The Essentialtalk Network
Discuss value-based business principles
Outline Essentialtalk’s challenges
Leverage Novell eDirectory™
Demonstrate Essentialtalk live
Introduction
The Essentialtalk Network
What Is Essentialtalk?
• To the outside world
Essentialtalk is
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A communications
solutions provider
Facilitator for
presentations and
training
Essentialtalk’s Clients
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Compaq
Novell
TransCanada Pipelines
Canadian Hockey Association
HSBC
Aon Reed Stenhouse
What Our Clients Achieve
• Through Essentialtalk our clients achieve:
 Enhanced
human communications
 Highly interactive conference calls
 Superior meetings to small and large groups
 Highly effective training and presentations
What Our Clients Achieve
• In summary, our clients achieve:
 Substantial
$$$ Savings
(cont.)
Essentialtalk Features—Participant
• High-quality audio over internet
• Streaming, not VOIP
• Access to visuals and supplementary
documentation online
• Completely browser based
• No large software downloads or installations
• Low bandwidth requirement (56 kbps)
• Can access archives for replay anytime
Essentialtalk Features—Chairperson
• Can be anywhere in the world
• Can show presentations, documents, videos, and
much more
• Can interact through audio and text
• Retains full control over meeting
• Can deliver live/archived or professionally preproduced
Essentialtalk Features—Infrastructure
• Can facilitate multiple, simultaneous meetings
and presentations
• Scalable to tens of thousands of participants
without degradation
• Can be transparently integrated
• Rapid deployment without large capital
expenditures
Essentialtalk’s Applications
• Web-enhanced conference calls
• Live streaming audio seminars
 With
full audience interaction and active
participation
• Personalized corporate communications
 both
internal and to the public
• Interactive customer and investor relations
• Effective distance education and training
• Powerful global marketing, product
launches/support
Business Principles
Business Principles 101
Business Model—“Dot-Bomb”
• Think of a unique concept or
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idea
Raise millions of dollars
Grab market share at any cost
Pretend to run like a business
while burning through capital
Hope to become profitable
one day without a direct and
realistic business plan
Fail after the money is gone
Business Model—Value-Based
• Think of a unique concept or idea
• Research and develop concept
• Develop business plan with clear path to
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profitability
Fail early and fail often
Raise capital
Grow sustainable, profitable product delivery
Build value for shareholders
Provide superior value for clients
Value-Based Business Focus
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Understand Return on Investment (ROI)
Leverage available skills and resources
Automate
Automate
Automate
Essentialtalk’s Requirements
• Requirements
• And challenges
Essentialtalk’s Business Requirements
• Build a profitable model
 Fixed,
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incremental and managed expansion costs
 Exponential growth capability
Simple, intuitive and easy-to-use
Fun and interesting environment
Easy to change, customize, modify and enhance
Easy to maintain (user self-administered)
Fully automated
Scalable to millions
Essentialtalk’s Implementation
Requirements
• All systems must pass the S-cubed (S3) test:
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Simple
Scalable
Secure
Essentialtalk’s Challenges
• Minimal system requirements
 Internet
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access with audio (headphones)
 Java enabled browser
 No large downloads
Reliable and system redundant
Complete automation
High security and audio encryption
User self-administration and provisioning
Flexible foundation for uncertainties
Essentialtalk’s Uncertainties
• Rapidly evolving hardware
and software
• Variety of “standards”
• Uncertain operating
environment
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Windows
Linux
What Is Certain?
• People throughout the world have always and will
always need to:
 Communicate
ideas
 Inform
others
 Share information
 Make decisions
 If
you are human, you communicate with others
We Don’t Know
• We don’t know (nor should we really care):
 Where
a user is
 How they are going to access Essentialtalk
 Or from what browser
 Or through what operating system
 Or on what hardware
 Which
network operating system is this flexible?
Leveraging Novell Technologies
Leveraging Novell’s Strengths
Infrastructure Before eBusiness
• It’s always “I” before “E”
 "…IT
professionals need to…simplify internal systems
and create externally facing computing infrastructure
that satisfies customers, suppliers and partners.”
» Jamie Lewis, CEO and Research Director, Burton Group
 This
is exactly what Essentialtalk has achieved by
leveraging the strengths of eDirectory and iChain®
with our own proprietary automation applications
thereby creating an unparalleled communications
system
Novell eDirectory—Strengths
• Strengths and Features of eDirectory:
 Removes
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dependencies to:
Operating system (Windows, Linux, OS X)
Application software
Hardware
Access method
Location
Browser (no client)
 Replicable,
redundant, fail-safe
 Secure: eDirectory’s rights management becomes the
“firewall” to your organization and its data
Novell eDirectory—Strengths
• Strengths and features:
 Profile
Store:
• All user information
• All object information
 Authentication
point
 Identity Manager for ALL content
(cont.)
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions?
• We've leveraged all the strengths of eDirectory to
the deployment of Essentialtalk’s communication
system
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• eDirectory features:
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Instantiate a user
Fully automated, self-administered process
Simple and easy to use
Easy to integrate and federate with other applications
• Benefit to Essentialtalk:
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We’ve separated the user administration process from the
application
The administration of our communication system is thus simple
and easy to use, easy to integrate and federate with other
applications
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• eDirectory features:
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Rights to access functions based on group membership
• Benefit to Essentialtalk:
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Security within the application is controlled by eDirectory,
functions available to the user within the application are
managed by Essentialtalk
We can concentrate our efforts on appropriate and useful
Business Processes
eDirectory takes care of User Administration and Rights
Management
eDirectory simplifies!
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• eDirectory:
 “Meetings”
become an eDirectory object
 We instantiate a meeting by simply replicating a
“Meeting Object” and then defining attributes and
rights of that object
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• Benefit to Essentialtalk:
 We’ve
leveraged the secure, replicable, fail-safe
directory that has no dependencies to operating
environment, other applications, hardware or access
method
 Essentialtalk inherits these attributes and our
communication system thus becomes equally secure,
replicable, fail-safe and without dependencies on
operating environment, other applications, hardware
or access method
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• eDirectory:
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Attributes of objects can be other objects
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• Benefit to Essentialtalk:
 Business
processes, application behavior, time-lines
of meeting events, all meeting activity: these and
much more can be defined as “Meeting Attributes”
 The user rights to access these processes, functions
and behaviors are natively controlled by the security
of eDirectory and user group membership
What Does Novell’s eDirectory Do
for Essentialtalk’s Solutions? (cont.)
• In summary, eDirectory helps make Essentialtalk’s
communication systems simple, secure and
scalable
Novell iChain—Strengths
• Strengths and features:
 Proxy
architecture
• iChain communicates with underlying web servers and
applications on behalf of clients visiting our website
 Multi-homing
• Provides strength against denial of service attacks while
adding to the flexibility of our configuration
 Authentication
using eDirectory
• iChain doesn’t use agents running on each web server, making
configuration and management easy
Novell iChain—Strengths
(cont.)
• Strengths and Features:
 Browser-based,
e-mail authentication
• Simple, single sign-on using e-mail
• Easy to integrate other applications
 Simple
SSL configuration
• SSL connections are managed from the iChain Proxy server,
not each underlying web server; the administration of
certificates is thus greatly simplified
 Pages
are cached from Proxy Server
 Easy to create dynamic content
• Dynamic content can be passed through http header
What Does Novell’s iChain Do
for Essentialtalk’s Solutions?
• Benefit to Essentialtalk:
 Through
iChain we’ve implemented a powerful yet
easy to administer Privilege Management System that
meets our “S-cubed” test:
– Simple, scalable and secure
 iChain
simplifies!
What Does Novell’s iChain Do
for Essentialtalk’s Solutions? (cont.)
• Benefit to Essentialtalk:
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iChain with eDirectory isn’t dependent on the underlying
hardware configuration; it runs independently and thus
transcends the underlying architecture
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From a design standpoint, it therefore frees EssentialtalkTM to
focus on best methods, best solutions; i.e., the solutions that
work independent of hardware, operating system, choice of
applications or their configuration
What Does Novell’s iChain Do
for Essentialtalk’s Solutions? (cont.)
• Benefit to Essentialtalk:
 The
security is always there; like the air we breathe,
iChain does the function it was designed to do, yet is
completely transparent
 Essentialtalk
relies heavily on iChain’s capabilities,
and because it works so well we often take it for
granted
Conclusions
• iChain frees up the developers of Essentialtalk to
focus on their core competencies and ultimately on
the solutions that work best
• Because iChain is “S-cubed,” and because
Essentialtalk has leveraged eDirectory and iChain
strengths, the powerful Communication Systems
developed by Essentialtalk inherit these capabilites:
thanks to Novell iChain and eDirectory, Essentialtalk
is simple, scalable and secure
Live Demonstration
• A live demonstration of Essentialtalk’s
Communication system