Transcript Semicon West 2014

SEMICON WEST
POST SHOW REPORT 2014
Unless otherwise specifically noted, the competitive information contained in this presentation is gathered from legally permissible sources,
including, but not limited to, public records, electronic searches, unsolicited customer or end-user feedback, and industry analysts.
OBJECTIVES




Promote NSK as a leading manufacturer and supplier for semiconductor solutions.
Strengthen existing customer relationships.
Maintain NSK brand recognition.
Drive traffic (new and existing business) to booth.
MET BY:
 Introduced new product series: NH-NS Linear Guides, i-Slide™ and Fulride™
 Scheduled meetings inside our booth with current customers.


Onsite meetings to discuss current and future projects.
Discuss any issues, concerns or changes in effort to maintain good working relationship with NSK.
 Promoted NSK attendance to targeted lists and social media channels for
pre-show and post-show communications.
 Partnered with Design World publication to shoot a booth video of NSK
capabilities for semiconductor industry.
SEMICON WEST SHOW STATISTICS
SHOW STATS
 Attendees (includes visitors and exhibitors): 26,140
 Visitors: 17,473

41% of visitors represent engineering and product management job functions.
 International Visitors: 1,567
 Exhibiting Companies: 699
Other
2%
Executive
Management
20%
Nonmanagement
31%
Other
Management
25%
Job Level
Specify
5%
Sr.
Management
22%
No Role/Other
21%
Final Decision Maker
33%
Recommend/Evaluate/
Consult
41%
Purchasing Authority
NSK BOOTH VISITORS
 Total leads scanned: 87
 65% Immediate Sales Follow-up.
 23% Marketing

(Potential supplier/vender, publication,
marketing contact)
 12% International
 All leads received post show
“thank you” email.
Sales/Marketing
6%
Consultant/Support
Role
19%
President/Executive
Management
31%
Engineering
44%
Job Titles
NSK LEADS
PRODUCTS OF INTEREST
 All NSK linear product lines were
promoted:
SPACEA Bearings
 Ball Screws
8%
 Linear Guides
 Monocarrier™
i-Slide and Fulride
 Robot Modules
11%
 Megatorque™ Motors
 I-slide™ and Fulride™
Mechatorque Motor
15%
 SPACEA™ Bearings
Monocarrier Actuator
13%
Robot Module
4%
Ball Screw
28%
Linear Guide
21%
FLOOR PLAN
SOUTH HALL
Booth #1320
30’ x 10’
POST SHOW REPORT 2014
NSK BOOTH DESIGN & MESSAGE
ADVANCED MOTION TECHNOLOGIES
FOR CUTTING EDGE SEMICONDUCTOR SOLUTIONS
PRODUCT DISPLAYS
MOVING PRODUCT DEMONSTRATIONS
Featuring: NSK Megatorque™ Direct Drive Motor and
NSK Linear Motion
STATIC NSK PRODUCT DISPLAYS
Featuring: Ball Screws, Support Bearings,
Monocarrier™ Actuators, SPACEA™ Bearings,
Megatorque™ Motors, i-Slide™, Fulride™, and
Linear Guides
E-NEWSLETTER CAMPAIGN
Pre-Show Release Total reach 191
 Unique Opened: 22%
 Met Target Open Rate
Target Open Rate: 20-25%
Post Show Release Total Reach 99
 Unique Opened: 33%
 Exceeded Target Open Rate
SOCIAL MEDIA
Channel
Facebook
# of Show Posts
4
Reach
8,697
Likes
28
Channel
Twitter
# of Show Posts
3
VIDEO COVERAGE
Design World shot a video at the NSK booth highlighting the NSK products and
integration capabilities for semiconductor industry.
Video was posted to social media channels including You Tube, Facebook and Twitter.
Click here to see video.
COMPETITORS
Company
Booth Number
Booth Size
Product Type
Bosch Rexroth
1717
20 x 40
Linear Guides, Ball Screws, Assemblies
 Large booth size. Clean design that
utilized many TV monitors to illustrate how
product demos can benefit different
applications relating to semiconductor.
 Promoted assemblies and capability to
provide a linear motion system where all
electrical components are mounted outside
process chamber eliminating need for
seals.
 Simplifies design and speaks to
semiconductor industry whose processes
require particle-free transport.
COMPETITORS
Company
Booth Number
Booth Size
Product Type
Hiwin Corporation
1805
20 x 30
Linear Guides, Ball Screws, Actuators,
Linear Stages, Integration
 Increased presence and trade show
participation recently.
 Good position: front and center upon
entering hall.
 Mounted static products: linear guides, ball
screws and linear actuators located at
back of booth space.
 Moving product demos placed in front and
on aisle ways to gets attendees’ attention.
COMPETITORS
Company
Booth Number
Booth Size
Product Type
IKO International Inc.
1433
20 x 20
Linear Motion and Mechatronics
NB Corporation of
America
717
20 x 20
•
Linear Guides, Ball Screws,
Actuators
 IKO International: Introduced some new smaller
size availability for linear guide products and
offered motion network support
 NB Corporation: introduced new product referred
to as ball screw spline. Similar to NSK’s robotte.
 Positioned farther away from other linear motion
suppliers.
COMPETITORS
Company
Booth Number
Booth Size
Product Type
Schneeberger, Inc.
2122
10 x 20
Linear Guides, Ball Screws, Actuators,
Linear Motion Assemblies
 Smallest booth size among our competitors.
 Displayed product images and static products
within booth space.
COMPETITORS
Company
Booth Number
Booth Size
Product Type
THK America
1917
20 x 20
Linear Guides, Ball Screws, Actuators,
Linear Motion Assemblies
 Similar booth layout to prior shows.
 Static product samples positioned at
table top height throughout booth space.
 Strength: Attendees familiar with layout
and may remember where to go to find
particular product of interest.
 Weakness: Layout may begin to appear
overused. Same images and branding
used for several years.
SEMICON WEST SHOW SUMMARY
 Largest U.S. trade show
for semiconductor industry.
 Maintained branding
presence and delivered
new product innovations to
existing and potential new
customers.
 Announced NEW
NH-NS Linear Guide
Series
 Successfully reduced
overall show expenditure
while promoting all core
product series for
semiconductor industry.
FUTURE PLANS
 Exhibit in SEMICON West – July 2015
 Continue to use social media and industry
publication resources to increase traffic to
booth.
 Consider sponsorship opportunities to raise
brand awareness.
OBJECTIVE:
Maintain brand presence for NSK capabilities within semiconductor
industry.
Increase awareness and drive traffic to NSK booth.
Strengthen new and existing customer relationships.
MET BY:
 Exhibiting at SEMICON West
 Promoting NSK attendance to targeted contacts through social media
channels, industry publications and supplier partnerships.
 Keeping section of booth designated for private meeting area.