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Motor Segment Promotion Plan in 10K
Renesas Electronics America Inc.
Consumer & Industry BU
Kenji Takechi
May, 2010
Rev. 1.00
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Organization & Contact Chart
 We are working with PM and AE Team
Ali Sebt
Peter Carbone
PM team
Brian Davis
AE team
Motor Segment team
Kenji Takechi
(Marketing)
Huangsheng Xu (Engineering)
Yashvant Jani (Adviser)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Mid-Term Plan
(Not Include Consumer Motor Customers)
Thousands
 To Increase V2/V3, Cultivate New Customers & New Opportunities
for 2012 & beyond.
(K$/Month)
2000
1750
1500
V3
V2
V1
V0
1500K$/M
1250
1000
750
500
250
0
09S
10K
10S
11K
11S
12K
12S
13K
13S
(Based on Compass data)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Renesas Motor Control Solutions
 Renesas covers every motor control application from low-end
to high-end
 Renesas can provide all motor algorithms from Trapezoidal
control to Sensor-less Vector control
 Wide product portfolio
 16bit MCU (20MHz): R8C, 78K0R
 32bit MCU (48MHz to 200MHz): RX, V850, SH
 These products have peripherals dedicated for Motor
Control such as Timers and ADC
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Motor Control Applications & Renesas Solutions
SuperH
RX
V850
78K0R
R8C
Fans, Kitchen Appliances,
Pumps, Power-Tools
SPEED CONTROL
Torque Control (Limited)
Low-end
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Medical
Industrial, Washers,
Compressors
Motion Control
Pool Pumps, Washers
Health-Equipment
Compressors
SPEED + TORQUE
CONTROL
SPEED + DYNAMIC TORQUE
+ MOTION CONTROL
Mid-Range
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
High-End
Motor Control Solution Summary
Motor Type
1-Ø ACIM (PSC)
1-Ø BLDC
Universal
(Brushed) DC
3-Ø ACIM
Algorithm
R8C
V/f, Open Loop
Y
Fixed Duty (Hall)
Y
Closed Loop (Hall)
Y
TRIAC Control ( speed loop
w/Tachometer)
Y
PWM Chopper (speed loop
w/Tachometer)
Y
V/f, Open Loop
Y
78K0R
RX
Y
Y
Speed Loop w/Tachometer
Y
*
Y
*
Sensor based Vector Control
Y
Y
Position Control (Encoder + Hall)
Y
*
*
*
*
Y
Sensorless Vector Control
3-Ø BLDC
V850
SH2/
SH2A
120-deg Trapezoidal (Hall)
Y
120-deg Trapezoidal (BEMF)
Y
180-deg Sine (HALL)
Y
Sensorless Vector Control,
2 DCCT, 3-shunt, 1-shunt
Y
Y
Y
Y
*
Y
Y
*
*: We will develop algorithms both FPU and no FPU version.
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Positioning
:ST STM32F103 72MHz, 128KB/64pin @Less than $2.0 (250Ku/y)
Price
$7
SH7216
SH
Mid & Low
Industry/Residential/Medical
V850
SH/Tiny
High-end
Industry/Medical
$2/72MHz
20MHz
RX62T
50MHz
78K0R
High-end
White Goods
100MHz
$1.0
R8C
Low-end
White Goods
$0.50
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© 2010 Renesas Electronics America Inc. All rights reserved.
SH7216
Company Confidential
200MHz
Performance
Reference Sheet R8C/2x, 3x
Key Selling Points
• Easy to start development
- Provide Motor Kit includes
source code
(YMCRPR8C25)
• 20MHz CPU
• Special Motor Timer
Target Applications
• Low-end White
Goods
- Washer
- Dishwasher
- Refrigerator
- Kitchen app
Motor
•PSC Motor
•BLDC with
Trapezoidal
•AC IM
with
Sinusoidal
Required
Pricing
Compet
itors
Less
than
$1.0
ST8,
PIC1x
• Low-end Industry
Our Platform
• YMCRPR8C25 (Motor, Board, Algorithm (source), Schematics, Documents) for Low voltage
• RSK + Shakti-2 for High voltage
No Fit:
- Vector Control,
- 12bit-ADC, Lager than 128KB Flash
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet 78K0R
Please contact marketing team before promotion!
Key Selling Points
•High CPU Performance
 20MHz / 17 DMIPS
 3-stage Pipeline
16x16 multiply – 1 cycle
32/16 divide – 16 cycles
Embedded analog
Ultra-Low-Power
(1.8mW/DMIPS)
Target Applications
•Mid-range
White Goods
- Washer
- Dishwasher
- Refrigerator
• Mid-range
Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control for
•PMSM
Requir
ed
Pricin
g
Competit
ors
More
STM8/S
than
PIC24
$1.00
Our Platform
•MC-78K0R-IE3-KIT Low Voltage Starter KIT (Board, Motor, BLDC-Hall Sample Code, Schematics,
Manual)
•K0R/IX3 Universal Inverter (Board, Sensorless Vector Control Algorithm (source), Schematics) for High voltage
No Fit:
- 12bit-ADC, Lager than 128KB Flash
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet V850
Please contact marketing team before promotion!
Key Selling Points
•High CPU Performance
 20MHz – 100 MHz
 RISC 5-stage Pipeline
 Up to 197 DMIPS
@100MHz
 CRC error correction
 Embedded analog
Target Applications
• Mid/Highrange Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control for
•PMSM
•ACIM
Requir
ed
Pricing
Competitors
More
than
$3.00
ST:
STM32F10
3xx
Microchip:
dsPIC
Freescale:
56F80xx
Our Platform
• Reference designs built for OEMs – Sensorless Vector Control Algorithm (source) for High voltage
No Fit:
-FPU
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet RX62T
Please contact marketing team before promotion!
Key Selling Points
Target Applications
• High CPU Performance
 32-bit CISC
 100MHz/165MIPS
 FPU
•Mid-range Highend White Goods
- Washer
- Dishwasher
- Refrigerator
• Peripherals Specifically for
Motor Control
 Motor Timers
 12-bit ADC
 Op. Amps and
Comparators
• Mid/High-range
Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control
for
•BLDC
•AC IM &
PMSM
Our Platform
• CPU Board + Shakti-2
• RX62T Motor Kit (BFG, * Under development)
No Fit:
- Need CPU performance more than 100MHz (alternative: SH7216)
- Larger than 256KB Flash (alternative: RX62N)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
Competit
ors
More
than
$2.00
ST:
32F10x
Freescal
e DSC
Reference Sheet SH71xx (SH-2 core)
Key Selling Points
• High CPU Performance
(Up to 80MHz)
 32-bit RISC
 80MHz / 104MIPS
• Scalability
48pin to 176pin
32KB to 512KB Flash
Target Applications
• Mid-range
Industrial
 AC Drive
 Blower
 Compressor
 Pump
Motor
Vector
Control for
•BLDC
•AC IM &
PMSM
• Dedicated peripherals for
Motor Control
 Motor Timers
 12-bit ADC
Our Platform
• RSK + Shakti-2 for High voltage
No Fit:
- CPU performance more than 100MIPS
- Less than 48pin Package
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
$3 to 5
Competito
rs
ST:
STM32F
103xx
Microchi
p:
dsPIC
Freescal
e:
56F80xx
Reference Sheet SH72xx (SH-2A core)
Key Selling Points
• High CPU Performance with
FPU (Up to 200MHz)
 32-bit RISC
 200MHz / 400MIPS
 Superscalar architecture
 Single & Double
Precision FPU
• Dedicated peripherals for
Motor Control
 Motor Timers (15 PWMs)
 12-bit ADC
Target Applications
• Mid and Highend Industry,
Medical
Equipments
 AC Drive,
 AC Servo
 Motion
Cont
Motor
Vector
Control for
•BLDC
•AC IM &
PMSM
Our Platform
• RSK + Shakti-2
• SH7216 Motor Kit (BFG)
No Fit:
- Price Less than $4
- Package Less than 100pin
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
$5 to 8
Competi
tors
ST
STM32
F10x,
TI DSP
TMS32
0Fxxx,
Freesc
ale
DSC
Motor Kit for Trapezoidal Control
 BLDC Motor, Board, Software, Schematics, Tool and GUI
R8C/25
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© 2010 Renesas Electronics America Inc. All rights reserved.
78K0R/IE3
Company Confidential
Motor Kit for Sensorless Vector Control
 BLDC Motor, Board, Software, Schematics and GUI
SH7216
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© 2010 Renesas Electronics America Inc. All rights reserved.
RX62T
Company Confidential
H/W key points: Inverter & control board on the same
PCB
 20 Renesas products used: 2 x MCUs, MOSFETs,
Comparators, Power on Reset, E²PROM, buffer, logic.
 Board is consuming low power: fully USB powered to
run the low voltage motor up to 6000 RPM (at 5V)
E10A/E1
 Single PCB for control & inverter stages (6
transistors & 3 shunts on the back side)
 Two connectors only: one for the Motor & one for
the USB connector
SH7216
& RX62T
H8S2212
3-phase inverter
(6 x MOSFETs)
 Motor is a 3-phase Brushless AC motor also called
PMAC (Permanent Magnet AC) without any sensors.
3 shunts
 The SH7216 or RX62T is driving the Motor in fully
sensorless mode using sinusoidal signals.
 The motor efficiency is maximal as the control
algorithm is fully field oriented controlled.
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
H/W key points: Inverter & control board on the same
PCB
3-phase motor
connection
24V external supply optional
to reach 10000 RPM
USB connection
Access to
all MCU I/Os
SH7216
RX62T
Hall sensor
connector
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© 2010 Renesas Electronics America Inc. All rights reserved.
encoder
connector
Company Confidential
Why is the PC interface special?
 The torque variations
can be easily
analyzed.
Display the torque in
real-time in the
property monitor
All the internal values
of the Field Oriented
control algorithm are
displayed under
request: Direct
voltage, direct
current, DC bus
voltage, torque,
quadrature voltage
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Why is the PC interface special?
All the starting
parameters can be
changed
Motor parameters
can be modified
Current, speed PIs
parameter can be
changed
 Everything in Realtime using the PC
interface
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Update for Status of RX62T Promotion
 RX600 CPU Core – 100MHz




CISC CPU with Harvard Architecture
165 DMIPS at 100MHz
Floating Point Unit (FPU)
Multiply Accumulate (MAC)
 Flash Memory
 100 MHz, zero wait-state access
 Analog




4 ch x 2 units 12-bit ADC
4 sample & hold, 1usec conversion
12 ch x10-bit ADC, 2 sample-hold, 1usec
6 Op. Amp and 6 Comparator
 Timers
 MTU3 16bit x 8chn
 General purpose PWM timer 16bit x 4ch
 Compare Much Timer 16bit x 4 chn
 Communication
 UART/Clock synchronous serial x 3Unit
 RSPI x 1 Unit , LIN I/F x 1Unit,
I2C bus I/F 1 Unit
 RCAN 1unit(Option)
100 MHz
165 DMIPS
Harvard CPU
FPU
CRC
MAC
MUL & DIV
SRAM
256KB/
128KB
16KB/
8KB
ICU
DEBUG
OSC
ADC 10b
125Khz
10ch, 2S/H
ADC 12b
PLL
ADC 12b
POR/LV
D
4ch, 3S/H
4ch, 3S/H
3OP Amp
3Comp
EXT OSC
3OP Amp
3Comp
RSPI
x1
DATA
FLASH
FLASH
16bit x
8chn
WDT
16bit X
4chn
SCI
I2C
16bit X
4chn
GPT
GPIO
w/MUX
RCAN
x1
(optional)
 Others
 Data Transfer Controller (DTC)
 POR, LVD
 On chip oscillator 125KHz for independent
WDT
CPU
MEMORY
ANALOG
 LQFP-100 (14x 14mm, 0.5mm pitch)
© 2010 Renesas Electronics America Inc. All rights reserved.
I/O
RX62T 100pin Version
 Package
20
TIMER
Company Confidential
DTC
CMT
MTU3
I-WDT
x3
8KB
RX62T Promotion
 10Kami Strategy
 Prepare materials
– Hardware Manual (rev.0.2)
– Presentation materials for Motor Control (E/May)
– CPU Board (10units by E/June)
– REE Motor Kit (we have one now, 20units by E/August)
– FPU based Application Note both Sensored and Sensorless
 Promote to Limited Major Customer
 Start General Promotion From 10S
 Support Global Segment promotion plan
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
RX62T Preparation Plan
04/10
05/10
06/10
08/10
64pin:
WS
100pcs
100pin:
Data Flash driver
LIN driver
Motor
Algorithm
E/May (One shunt based on FPU)
Application
Note
E/July
REE Motor Kit
Presentation material
E/May
Competitors
Analysis
Support
GS Plan
22
100pcs
Next lot (min. 10units)
now no stock
Sample Code
Promotion
Materials
09/10
Rev.0.2
Hardware
Manual
CPU Board
07/10
E/June
Today
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Call to Action
Next Step
 Show our solutions to the customer
 Bring your customers to SH7216 Motor Kit loaner program
 Visit on-line resources to learn about Motor Solutions
 Qualify motor control sockets by asking key questions (examples
below)
Qualifying Motor Control Sockets
 Example Questions:
 End application and type of motor? (ex: AC IM, Brushless DC)
 Motor speed and Algorithms (ex: RPM)?
 Is the motor efficiency critical?
 Other functions performed by the controller (ex: I/O, ROM, RAM)?
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Renesas Electronics America Inc.
© 2010 Renesas Electronics America Inc. All rights reserved.