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Motor Segment Promotion Plan in 10K
Renesas Electronics America Inc.
Consumer & Industry BU
Kenji Takechi
May, 2010
Rev. 1.00
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Organization & Contact Chart
We are working with PM and AE Team
Ali Sebt
Peter Carbone
PM team
Brian Davis
AE team
Motor Segment team
Kenji Takechi
(Marketing)
Huangsheng Xu (Engineering)
Yashvant Jani (Adviser)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Mid-Term Plan
(Not Include Consumer Motor Customers)
Thousands
To Increase V2/V3, Cultivate New Customers & New Opportunities
for 2012 & beyond.
(K$/Month)
2000
1750
1500
V3
V2
V1
V0
1500K$/M
1250
1000
750
500
250
0
09S
10K
10S
11K
11S
12K
12S
13K
13S
(Based on Compass data)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Renesas Motor Control Solutions
Renesas covers every motor control application from low-end
to high-end
Renesas can provide all motor algorithms from Trapezoidal
control to Sensor-less Vector control
Wide product portfolio
16bit MCU (20MHz): R8C, 78K0R
32bit MCU (48MHz to 200MHz): RX, V850, SH
These products have peripherals dedicated for Motor
Control such as Timers and ADC
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Motor Control Applications & Renesas Solutions
SuperH
RX
V850
78K0R
R8C
Fans, Kitchen Appliances,
Pumps, Power-Tools
SPEED CONTROL
Torque Control (Limited)
Low-end
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Medical
Industrial, Washers,
Compressors
Motion Control
Pool Pumps, Washers
Health-Equipment
Compressors
SPEED + TORQUE
CONTROL
SPEED + DYNAMIC TORQUE
+ MOTION CONTROL
Mid-Range
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
High-End
Motor Control Solution Summary
Motor Type
1-Ø ACIM (PSC)
1-Ø BLDC
Universal
(Brushed) DC
3-Ø ACIM
Algorithm
R8C
V/f, Open Loop
Y
Fixed Duty (Hall)
Y
Closed Loop (Hall)
Y
TRIAC Control ( speed loop
w/Tachometer)
Y
PWM Chopper (speed loop
w/Tachometer)
Y
V/f, Open Loop
Y
78K0R
RX
Y
Y
Speed Loop w/Tachometer
Y
*
Y
*
Sensor based Vector Control
Y
Y
Position Control (Encoder + Hall)
Y
*
*
*
*
Y
Sensorless Vector Control
3-Ø BLDC
V850
SH2/
SH2A
120-deg Trapezoidal (Hall)
Y
120-deg Trapezoidal (BEMF)
Y
180-deg Sine (HALL)
Y
Sensorless Vector Control,
2 DCCT, 3-shunt, 1-shunt
Y
Y
Y
Y
*
Y
Y
*
*: We will develop algorithms both FPU and no FPU version.
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Positioning
:ST STM32F103 72MHz, 128KB/64pin @Less than $2.0 (250Ku/y)
Price
$7
SH7216
SH
Mid & Low
Industry/Residential/Medical
V850
SH/Tiny
High-end
Industry/Medical
$2/72MHz
20MHz
RX62T
50MHz
78K0R
High-end
White Goods
100MHz
$1.0
R8C
Low-end
White Goods
$0.50
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© 2010 Renesas Electronics America Inc. All rights reserved.
SH7216
Company Confidential
200MHz
Performance
Reference Sheet R8C/2x, 3x
Key Selling Points
• Easy to start development
- Provide Motor Kit includes
source code
(YMCRPR8C25)
• 20MHz CPU
• Special Motor Timer
Target Applications
• Low-end White
Goods
- Washer
- Dishwasher
- Refrigerator
- Kitchen app
Motor
•PSC Motor
•BLDC with
Trapezoidal
•AC IM
with
Sinusoidal
Required
Pricing
Compet
itors
Less
than
$1.0
ST8,
PIC1x
• Low-end Industry
Our Platform
• YMCRPR8C25 (Motor, Board, Algorithm (source), Schematics, Documents) for Low voltage
• RSK + Shakti-2 for High voltage
No Fit:
- Vector Control,
- 12bit-ADC, Lager than 128KB Flash
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet 78K0R
Please contact marketing team before promotion!
Key Selling Points
•High CPU Performance
20MHz / 17 DMIPS
3-stage Pipeline
16x16 multiply – 1 cycle
32/16 divide – 16 cycles
Embedded analog
Ultra-Low-Power
(1.8mW/DMIPS)
Target Applications
•Mid-range
White Goods
- Washer
- Dishwasher
- Refrigerator
• Mid-range
Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control for
•PMSM
Requir
ed
Pricin
g
Competit
ors
More
STM8/S
than
PIC24
$1.00
Our Platform
•MC-78K0R-IE3-KIT Low Voltage Starter KIT (Board, Motor, BLDC-Hall Sample Code, Schematics,
Manual)
•K0R/IX3 Universal Inverter (Board, Sensorless Vector Control Algorithm (source), Schematics) for High voltage
No Fit:
- 12bit-ADC, Lager than 128KB Flash
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet V850
Please contact marketing team before promotion!
Key Selling Points
•High CPU Performance
20MHz – 100 MHz
RISC 5-stage Pipeline
Up to 197 DMIPS
@100MHz
CRC error correction
Embedded analog
Target Applications
• Mid/Highrange Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control for
•PMSM
•ACIM
Requir
ed
Pricing
Competitors
More
than
$3.00
ST:
STM32F10
3xx
Microchip:
dsPIC
Freescale:
56F80xx
Our Platform
• Reference designs built for OEMs – Sensorless Vector Control Algorithm (source) for High voltage
No Fit:
-FPU
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Reference Sheet RX62T
Please contact marketing team before promotion!
Key Selling Points
Target Applications
• High CPU Performance
32-bit CISC
100MHz/165MIPS
FPU
•Mid-range Highend White Goods
- Washer
- Dishwasher
- Refrigerator
• Peripherals Specifically for
Motor Control
Motor Timers
12-bit ADC
Op. Amps and
Comparators
• Mid/High-range
Industrial
- Blower
- Compressor
- Pump
Motor
Vector
Control
for
•BLDC
•AC IM &
PMSM
Our Platform
• CPU Board + Shakti-2
• RX62T Motor Kit (BFG, * Under development)
No Fit:
- Need CPU performance more than 100MHz (alternative: SH7216)
- Larger than 256KB Flash (alternative: RX62N)
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
Competit
ors
More
than
$2.00
ST:
32F10x
Freescal
e DSC
Reference Sheet SH71xx (SH-2 core)
Key Selling Points
• High CPU Performance
(Up to 80MHz)
32-bit RISC
80MHz / 104MIPS
• Scalability
48pin to 176pin
32KB to 512KB Flash
Target Applications
• Mid-range
Industrial
AC Drive
Blower
Compressor
Pump
Motor
Vector
Control for
•BLDC
•AC IM &
PMSM
• Dedicated peripherals for
Motor Control
Motor Timers
12-bit ADC
Our Platform
• RSK + Shakti-2 for High voltage
No Fit:
- CPU performance more than 100MIPS
- Less than 48pin Package
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
$3 to 5
Competito
rs
ST:
STM32F
103xx
Microchi
p:
dsPIC
Freescal
e:
56F80xx
Reference Sheet SH72xx (SH-2A core)
Key Selling Points
• High CPU Performance with
FPU (Up to 200MHz)
32-bit RISC
200MHz / 400MIPS
Superscalar architecture
Single & Double
Precision FPU
• Dedicated peripherals for
Motor Control
Motor Timers (15 PWMs)
12-bit ADC
Target Applications
• Mid and Highend Industry,
Medical
Equipments
AC Drive,
AC Servo
Motion
Cont
Motor
Vector
Control for
•BLDC
•AC IM &
PMSM
Our Platform
• RSK + Shakti-2
• SH7216 Motor Kit (BFG)
No Fit:
- Price Less than $4
- Package Less than 100pin
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Required
Pricing
$5 to 8
Competi
tors
ST
STM32
F10x,
TI DSP
TMS32
0Fxxx,
Freesc
ale
DSC
Motor Kit for Trapezoidal Control
BLDC Motor, Board, Software, Schematics, Tool and GUI
R8C/25
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© 2010 Renesas Electronics America Inc. All rights reserved.
78K0R/IE3
Company Confidential
Motor Kit for Sensorless Vector Control
BLDC Motor, Board, Software, Schematics and GUI
SH7216
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© 2010 Renesas Electronics America Inc. All rights reserved.
RX62T
Company Confidential
H/W key points: Inverter & control board on the same
PCB
20 Renesas products used: 2 x MCUs, MOSFETs,
Comparators, Power on Reset, E²PROM, buffer, logic.
Board is consuming low power: fully USB powered to
run the low voltage motor up to 6000 RPM (at 5V)
E10A/E1
Single PCB for control & inverter stages (6
transistors & 3 shunts on the back side)
Two connectors only: one for the Motor & one for
the USB connector
SH7216
& RX62T
H8S2212
3-phase inverter
(6 x MOSFETs)
Motor is a 3-phase Brushless AC motor also called
PMAC (Permanent Magnet AC) without any sensors.
3 shunts
The SH7216 or RX62T is driving the Motor in fully
sensorless mode using sinusoidal signals.
The motor efficiency is maximal as the control
algorithm is fully field oriented controlled.
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
H/W key points: Inverter & control board on the same
PCB
3-phase motor
connection
24V external supply optional
to reach 10000 RPM
USB connection
Access to
all MCU I/Os
SH7216
RX62T
Hall sensor
connector
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© 2010 Renesas Electronics America Inc. All rights reserved.
encoder
connector
Company Confidential
Why is the PC interface special?
The torque variations
can be easily
analyzed.
Display the torque in
real-time in the
property monitor
All the internal values
of the Field Oriented
control algorithm are
displayed under
request: Direct
voltage, direct
current, DC bus
voltage, torque,
quadrature voltage
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Why is the PC interface special?
All the starting
parameters can be
changed
Motor parameters
can be modified
Current, speed PIs
parameter can be
changed
Everything in Realtime using the PC
interface
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Update for Status of RX62T Promotion
RX600 CPU Core – 100MHz
CISC CPU with Harvard Architecture
165 DMIPS at 100MHz
Floating Point Unit (FPU)
Multiply Accumulate (MAC)
Flash Memory
100 MHz, zero wait-state access
Analog
4 ch x 2 units 12-bit ADC
4 sample & hold, 1usec conversion
12 ch x10-bit ADC, 2 sample-hold, 1usec
6 Op. Amp and 6 Comparator
Timers
MTU3 16bit x 8chn
General purpose PWM timer 16bit x 4ch
Compare Much Timer 16bit x 4 chn
Communication
UART/Clock synchronous serial x 3Unit
RSPI x 1 Unit , LIN I/F x 1Unit,
I2C bus I/F 1 Unit
RCAN 1unit(Option)
100 MHz
165 DMIPS
Harvard CPU
FPU
CRC
MAC
MUL & DIV
SRAM
256KB/
128KB
16KB/
8KB
ICU
DEBUG
OSC
ADC 10b
125Khz
10ch, 2S/H
ADC 12b
PLL
ADC 12b
POR/LV
D
4ch, 3S/H
4ch, 3S/H
3OP Amp
3Comp
EXT OSC
3OP Amp
3Comp
RSPI
x1
DATA
FLASH
FLASH
16bit x
8chn
WDT
16bit X
4chn
SCI
I2C
16bit X
4chn
GPT
GPIO
w/MUX
RCAN
x1
(optional)
Others
Data Transfer Controller (DTC)
POR, LVD
On chip oscillator 125KHz for independent
WDT
CPU
MEMORY
ANALOG
LQFP-100 (14x 14mm, 0.5mm pitch)
© 2010 Renesas Electronics America Inc. All rights reserved.
I/O
RX62T 100pin Version
Package
20
TIMER
Company Confidential
DTC
CMT
MTU3
I-WDT
x3
8KB
RX62T Promotion
10Kami Strategy
Prepare materials
– Hardware Manual (rev.0.2)
– Presentation materials for Motor Control (E/May)
– CPU Board (10units by E/June)
– REE Motor Kit (we have one now, 20units by E/August)
– FPU based Application Note both Sensored and Sensorless
Promote to Limited Major Customer
Start General Promotion From 10S
Support Global Segment promotion plan
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
RX62T Preparation Plan
04/10
05/10
06/10
08/10
64pin:
WS
100pcs
100pin:
Data Flash driver
LIN driver
Motor
Algorithm
E/May (One shunt based on FPU)
Application
Note
E/July
REE Motor Kit
Presentation material
E/May
Competitors
Analysis
Support
GS Plan
22
100pcs
Next lot (min. 10units)
now no stock
Sample Code
Promotion
Materials
09/10
Rev.0.2
Hardware
Manual
CPU Board
07/10
E/June
Today
© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Call to Action
Next Step
Show our solutions to the customer
Bring your customers to SH7216 Motor Kit loaner program
Visit on-line resources to learn about Motor Solutions
Qualify motor control sockets by asking key questions (examples
below)
Qualifying Motor Control Sockets
Example Questions:
End application and type of motor? (ex: AC IM, Brushless DC)
Motor speed and Algorithms (ex: RPM)?
Is the motor efficiency critical?
Other functions performed by the controller (ex: I/O, ROM, RAM)?
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© 2010 Renesas Electronics America Inc. All rights reserved.
Company Confidential
Renesas Electronics America Inc.
© 2010 Renesas Electronics America Inc. All rights reserved.