Transcript PM1-SJP - the TV-Anytime website

TV Anytime
Shanghai IDE
Simon Parnall
Chairman - TV Anytime Forum &
Director of Advanced Technologies, NDS
PVRs and Local Storage
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The computer industry has given us Moore’s
‘self-fulfilling’ prophecy;
Once applied just to numbers of transistors on
silicon, now applied to almost everything;
Hard disk drives are providing capacity that
doubles every year with increasing reliability, by
new technology, reduced production costs,
greater volumes;
It is the ‘revolution’ of the hard disk drive that is
transforming the way we watch TV in our homes.
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Price trends
Random-access
memory
Price per MB (UK £)
100
Factor of 2 in
18 months
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1
0.1
Hard disks
Factor of 2 in
12 months
0.01
0.001
1990
1992
1994
1996
1998
2000
2002
Year
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What can a PVR do?
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Manage and label recordings easily and
automatically;
Record a programme or series by ‘clicking’ on the
promo trail;
Record things it ‘thinks’ you may like;
Record and replay at the same time;
Pause a “live” programme;
Rewind, fast forward and action replay;
Make magazine programmes easy to watch
through indexing; and
“Skip” advertisements!
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So who’s threatened?
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Content owners
– Worried that MP3 / Napster is just the start
Content retailers / renters
– Arrival of new on-line distribution models
Broadcasters
– Channel brands lose value
Advertisers
– Will anyone watch adverts any more?
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Viewers benefit
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Personal TV, delivering the programmes I want,
when I want them
Shared TV, because we can still talk about the
programme at the coffee machine the next day
Democratic TV, because channel controllers lose
much of the power to drive programme ratings
Interactive TV, because viewers will be able to
reply & respond to broadcasters and content
providers.
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Broadcasters benefit
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Personal TV - means you know your audience,
and the things they like
Building a relationship - using agents both inside
and outside the box, to promote and deliver the
programmes the audience really want
Providing feedback through a partnership built on
trust - with clearly defined benefits and voluntary
participation
To deliver more of what people want, to more
people, for more time - not less
Removing the cry - “there’s nothing on TV!”
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Content Providers benefit
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Why are there more magazines now than ever?
– Entry costs of production have been
dramatically reduced by electronic publishing,
meaning that it’s easier than ever to create a
new title
– Costs of distribution are cut to almost zero by
the Internet, meaning that your title can reach
the whole world
Storage based TV creates the opportunity to
make programmes that benefit from indexing (eg
magazines) and interactivity
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And Advertisers too…..
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We’ve never had an involuntary audience - people
have clicked and flushed!
No one forces you to read a newspaper or
magazine advertisement - but people do
Let’s accept that people will skip the adverts
they’re not interested in - and look at those that
capture their imagination
And let’s use the opportunity to take TV
advertising from pure emotion, to information and
to fulfillment
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The role of standards
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Choose carefully which problems to solve;
Reliance on proprietary solutions:
– leads to vertical market implementations
– restricts viewers to a single service or a single content
provider
– locks together the broadcaster, the service provider
and the STB manufacturer
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Broad adoption of standards will lead to:
– lower costs for service providers and for device
manufacturers
– a greater and wider choice of content for consumers
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The TV-Anytime Forum
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The TV-Anytime Forum is a non-profit
association of organisations which seeks to
develop specifications to enable audio-visual
services based on persistent local storage
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We have a deliberate policy to be platform
‘agnostic’ and produce specifications that can
be introduced to all digital platforms, in all three
major market areas (Europe, USA and Asia)
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TVAF - Principles
The TV-Anytime Forum has produced phase one
specifications that:
 enable applications to exploit local persistent
storage in consumer electronics platforms
 are ‘agnostic’ about the means for content
delivery to consumer electronics equipment;
including the various digital broadcast
delivery mechanisms (ARIB, ATSC, DVB etc.)
and the Internet
 have been developed in conjunction with
other bodies (MPEG, SMPTE etc) in order to
achieve this
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TVAF IPR
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All submissions made to calls had to be
accompanied by a statement giving “fair and nondiscriminatory use”, a requirement for ETSI too;
We do not, of course, know which other
companies (who have not submitted) may think
they have a claim on the TVAF specs;
VIA licensing have put out a call for essential IPR
(with our agreement) and they are expected to put
together quickly a pool of essential licensees;
We expect this to be at a very low cost.
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TVAF - Adoption
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In Europe, DVB has incorporated TVAF
specifications into its standard;
In the USA, ATSC has chosen to use TVAF
metadata;
In Japan, ARIB have incorporated TVAF into their
standard S/38;
IPTC have chosen to adopt TVAF metadata for a
worldwide publishing interchange standard.
We are very happy!
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TVAF Current Work
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Phase One
– Specifications which can benefit devices which have
hard-disc technology;
– These specifications have been standardised and
published through ETSI.
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Phase Two
– Work in progress, to be published 2004/05;
– Covers content packaging & management, rightful
sharing, advertising support including interaction and
targeting.
– Please share with us in this work
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