Transcript Chapter 6
Psychology: Brain, Mind,
and Culture, 2e
by
Drew Westen
Paul J. Wellman
Texas A&M University
John Wiley and Sons, Inc.
PowerPoint Presentation: Chapter 6
Memory
Lecture Outline
Memory and mental representations
Working memory
Long-term memory
Declarative versus procedural
Explicit versus implicit
Encoding issues
Forgetting
© 1999 John Wiley and Sons, Inc.
Memory
Memory: Process by which we observe,
store, and recall information
May be visual, auditory, tactile
Memory processes may involve multiple
systems
Conscious
Automatic
© 1999 John Wiley and Sons, Inc.
Mental Processing
Mental Representations: A mental model
of a stimulus or category of stimuli
Sensory representations
• Image of a dog
• Sound of a gun shot
Verbal representations
• Concept of “Freedom”
• Involve neural activation different from that of
sensory representation
Motoric representations
• Memories of actions
– Swinging a tennis racket
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The Information Processing
Model of Memory
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Standard Memory Model
Assumes a metaphor of “the mind as a
computer”
Memory consists of 3 stores:
Sensory registers
• Iconic (visual)
• Echoic (auditory)
Short-term memory (STM)
Long-term memory (LTM)
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Characteristics of STM
Limited duration: After 20-30 seconds,
information fades
Limited capacity storage
STM capacity is about 7 items of information
• Capacity is constant across cultures
Involves rehearsal
Maintenance: information is repeated
Elaborative: information is related to other
knowledge
© 1999 John Wiley and Sons, Inc.
LTM
Representations of facts, images, actions,
and skills that may persist over a lifetime
Involves retrieval of information
Is theoretically limitless
The serial position curve supports the
existence of STM versus LTM
Primacy effect reflects LTM
Recency effect reflects STM
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The Serial Position Curve
(Figure adapted from Atkinson & Shriffrin, 1968)
© 1999 John Wiley and Sons, Inc.
Working Memory
Working Memory is temporary storage
and processing of information used to
solve problems
respond to environmental demands
achieve goals
Working memory may consist of three
modules
Visual Memory Store
Verbal Memory Store
Central Executive
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Working Memory Stores
Visual memory store
A temporary image (20-30 sec) that provides
information about the location and nature of
objects
Verbal memory store
Involves storage of verbal items
• Limited capacity
• Shallow: Items are processed in order of
presentation and are subject to interference
Working memory stores are independent
Brain damage may alter visual but not verbal
© 1999 John Wiley and Sons, Inc.
Working Memory and LTM
Evidence supporting a distinction between
working memory and LTM
Working memory is easily accessed but is limited
in capacity
Neurological studies in which brain damage
impairs memory
• LTM impairment: person shows normal working
memory but cannot transfer information to LTM
• Working memory deficit: person has a memory span of
2 digits but normal LTM
Chunking: LTM information is used to increase
item size in working memory (e.g. IBM, USC)
© 1999 John Wiley and Sons, Inc.
Varieties of LTM
Declarative memory
Semantic: “generic” knowledge of facts
Episodic: memories of specific events
• Autobiographical
Procedural memory: for skills
Explicit memory: Conscious retrieval of
information
Recall versus recognition
Implicit memory: Skills, conditioned
learning, and associative memory
© 1999 John Wiley and Sons, Inc.
Studies of Everyday Memories
Laboratory memory studies can be
artificial (timing, what is memorized)
Studies of everyday memory examine the
Function of memory
• Our intent as we learn information
– Male vs. female memory study
Emotional significance of memory
• Emotional memories may involve different neural
mechanisms than do neutral memories
Prospective aspect of memory
• Emphasis is on time
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Functional Aspects of Memory
(Figure adapted from Herrmann et al., 1992)
© 1999 John Wiley and Sons, Inc.
Encoding in Long-Term Memory
Storage of information in LTM requires
encoding as a function of meaning
Match between encoding and accessibility
Levels of processing: Notion that encoding
can be
Shallow: the physical aspects of the stimulus
Deep: the meaning of the stimulus
© 1999 John Wiley and Sons, Inc.
Encoding Issues
Encoding specificity principle: Idea that
ease of retrieval of a memory depends
on match of encoding with retrieval
Poor recall if shallow learning is examined
using a deep processing technique
• Student reads multiple choice items in test book
and then takes an essay exam…
Spacing of learning is important
Massed (“cramming”) versus spaced
learning
• Spaced learning leads to better recall
© 1999 John Wiley and Sons, Inc.
Mnemonic Devices
Mnemonic devices add additional cues for
retrieval to enhance memory
Method of Loci
• The contents of a physical location that you are
familiar with is linked to the items you want to
recall
Peg Method
• Imagery is combined with a verbal rhyme
– “One is a bun” (imagine a quart of milk in a bun…)
SQ3R Method
• Survey, question, read, recite and review
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Networks of Association
LTM is organized in clusters of information
that are related in meaning
The network is composed of interconnected
nodes
A node may contain thoughts, images,
smells, emotions, or any other information
Mnemonic devices allow one to add concepts
to existing networks
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An Example of Interconnected
Nodes
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Hierarchical Storage
Nodes in LTM may be
organized in a hierarchy
Broad categories contain
narrower categories
Hierarchical storage can
lead to retrieval errors
“Which is farther north Seattle or Montreal?”
Forgetting
Forgetting refers to the
inability to recall
previously learned
information
Ebbinghaus
documented the rate of
forgetting of information
Initial rate of forgetting is
high and then trails off...
© 1999 John Wiley and Sons, Inc.
Memory Accuracy
Memory is subject to errors and biases
Memory can be primed
• Study in which subjects were presented with a
list (slumber, nap, bed) of words that were
related to the word “sleep”
– Most subjects recalled the word sleep even though
that word had not been presented to them
Memory is altered by emotional factors
• Study of recall of high school grades
– Students misremembered the D’s and F’s...
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Emotional Factors and Memory
(Figure adapted from Bahrick et al., 1996)
© 1999 John Wiley and Sons, Inc.
Theories of Forgetting
Decay theory
Memory is like a fading neural trace that is
weakened with disuse
Interference theory: conflict between new
and old memories
Proactive: old memories interfere with recall
of new information
Retroactive: new memories interfere with
recall of old information
Motivated forgetting
© 1999 John Wiley and Sons, Inc.
Copyright
Copyright 1999 by John Wiley and Sons, New
York, NY. All rights reserved. No part of the
material protected by this copyright may be
reproduced or utilized in any form or by any means,
electronic or mechanical, including photocopying,
recording, or by any information storage and
retrieval system, without written permission of the
copyright owner.
© 1999 John Wiley and Sons, Inc.