Transcript Chap7c
Cognitive Processes
PSY 334
Chapter 7 – Human Memory:
Retention and Retrieval
Structure and Retrieval
Memory is helped by prompts that are
closely associated with what is to be
recalled.
We prompt ourselves when trying to recall.
Organized material is easier to learn
because it provides a structure for
prompting recall:
Trees for minerals, animals, clothing,
transportation.
Context Effects
Recall is better if the physical context
during learning is also present during
testing.
Experimenter clothing, setting.
Under water.
Eich suggests that context effects
depend on integrating context and the
material to be learned.
Mood Congruence
Bower et al. – hypnotized subjects and
induced positive or negative mood.
Recall better if hypnotized into the same
mood during testing as during learning.
Again, the effect may depend upon
integration of mood with material learned.
Mood congruence – easier to remember
memories congruent with the current
mood.
State-Dependence
Material is easier to recall if people
return to the same emotional and
physical state as during learning.
Drinking – some state dependence
together with overall debilitating effect on
memory.
Marijuana and tobacco.
Caffeine.
Studying when not intoxicated is better.
Encoding Specificity
The other items presented during
learning provide a context too.
Presentation of cues in as close to the
original learning context aids recall.
Encoding specificity principle:
The probability of recalling an item
depends on the similarity of its encoding at
test to its original encoding at study.
Test of Encoding Specificity
Watkins & Tulving:
Study pairs of words
Generate associates for words & indicate
which were among studied words.
Cued with first word of pair.
61% recall in cued task, <54% in associate
recognition task.
Recognition generally produces higher
scores so result should have been the
opposite of what occurred.
Amnesia
Studies of amnesics tell us how memory
is organized in the brain.
Amnesia occurs with damage to the
hippocampus (and some other areas).
Kinds of amnesia:
Korsakoff syndrome
Retrograde vs anterograde amnesia
Patient H.M.
What is Spared in Amnesia?
Memory for facts, knowledge of
meanings of words, language.
Memory for how to do things (e.g., play
the piano, tie shoes), skills.
Priming
Incidental learning – memory for
experience that was not consciously
attended to.
Working memory – short term memory.
What is Affected by Amnesia?
Episodic memory – memory for the
details and experiences of one’s own
life.
Learning and recall of new material -anterograde amnesia
Because conscious learning starts out as
an episodic experience.
Implicit vs. Explicit Memory
Explicit memory – knowledge we can
consciously recall.
Implicit memory – knowledge we cannot
recall but which aids performance on a
task.
Amnesics can do a word-completion task
but not recall learned words.
Normal subjects also show an explicitimplicit dissociation.
Procedural Memory
Procedural memory can be for skills, but
also for doing cognitive tasks.
Berry & Broadbent – control output of
hypothetical sugar factory by changing
size of workforce (computer simulation):
Non-obvious formula involved.
After 60 trials subjects were good at task
but could not state the rule involved.
Amnesics can learn to do this too.
Squire’s Varieties of Memory
Declarative memory:
Semantic (facts)
Episodic (events)
Non-declarative memory:
Procedural skills
Priming (perceptual, semantic)
Conditioning – associative learning
Nonassociative learning
(habituation,sensitization)