Transcript chpt5-LTM

Long-Term Memory

Introduction
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STM versus LTM
Episodic Memory
Semantic Memory
Procedural Memory
Encoding in Long-Term Memory
 Depth of Processing (or Levels of
Processing)
 Self Reference Effect
 Encoding Specificity Principle
 Emotions, Moods, and Memory
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Long-Term Memory 2
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Retrieval in Long-Term Memory
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Explicit versus Implicit Memory
Very Long-Term Memory
Expertise
Amnesia
Autobiographical Memory
 Flashbulb Memories
 Schemas & Autobiographical
Memory
 Source Monitoring
 Eyewitness Testimony
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Tulving’s Memory Model
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Episodic
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Semantic
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Procedural
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Encoding in LTM
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Levels (depth) of processing
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Self-Reference Effect
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Encoding Specificity Principle
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Emotion and Memory
 Mood and Memory
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Levels of Processing Framework
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Craik & Lockhart (1972)
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Type of Processing
 Physical Processing > shallow
 Meaningful Processing > deep
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Trace byproduct of processing
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Deeper processing leads to more durable
traces
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Levels of Processing
Demonstration
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Maintenance Rehearsal
vs.
Elaborative Rehearsal
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Research on LOP and Similar
Themes
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Tulving (1975)
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Generation Effect (1978)
 e.g.
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light d_ _ k (generation)
vs.
light dark (read)
Faces - e.g. Sporer (1991)
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Judge how wide the
person’s nose is:
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very thin
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3
average
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5
very wide
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Judge how honest this face is:
1
2
very dishonest
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4
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very hone st
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Explanations
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Distinctiveness
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Elaboration
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Self-Reference Effect
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Rogers, Kuiper, & Kirker (1997)
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Process list of words:
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Physical characteristics
Acoustic characteristics
Semantic characteristics
Self - (reference)
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Robust effect
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Symons & Johnson (1997)
 Meta-analysis
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Explanations
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Rogers, et. al., 1977
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Revisions to LOP
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Moscovitch & Craik (1975)
-Encoding Specificity Principle
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Bransford & Franks
- Transfer Appropriate Processing
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Effects of Context
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Geiselman & Glenny (1977)
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Outshining hypothesis
H
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Effects of Context
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Baddeley - scuba diving
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Remembering names - faces as
contextual cues
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Practical Application - imaginary
reinstatement
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Geiselman & Glenny
(1997)
Encoding
(Imagined)
Test (Actual
Speaker)
female voice
male
female
male voice
male
female
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How can we use the
Encoding Specificity Principle
to improve memory for
events?
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Mood & Memory
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Memory for items differing in emotion
 Pollyanna Principle
 Mood Congruence
- individual differences studies
- experimental manipulation of moods
 Mood-State Dependence
- Claudia Ucros (1989)
- meta-analysis
- other variables
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Study each of the words that appear
Picture
Commerce
Motion
Village
Vessel
Window
Number
Reindeer
Custom
Fellow
Advice
Dozen
Flower
Kitchen
Bookstore
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Explicit Memory Measures
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Implicit Memory Measures
Picture, Commerce, Motion, Village,Vessel,Window,
Number, Reindeer, Custom, Fellow, Advice, Dozen,
Flower, Kitchen, Bookstore
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Explicit vs Implicit Measures of
Memory
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Explicit memory measures:
 recall
 recognition
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Implicit memory measures:
 Word fragment completion
 Stem completion
 Repetition priming
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Role of conscious, deliberate recollection
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The Critical Distinction
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Explicit memory tasks require conscious,
deliberate recollection of previous
experiences
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Implicit memory tasks do not require
conscious recollection of previous events
e.g., b_ _ k
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Research with Amnesics
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Warrington & Weiskrantz (1970)
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Tasks
explicit - recognition, recall
implicit - mutilated word guessing
- stem completion
e.g. st_ _ _
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Replicated
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Dissociation
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Dissociation
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A variable has an effect on one type of test,
but little or no effect on another type of test
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A variable has one type of effect if measured
by Test A, but a different effect if measured
by Test B
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Research with Normal Adults
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Levels of processing and the
implicit / explicit distincion
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Picture Superiority Effect
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Current Status
- explanations
- applications
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Levels of Processing: Explicit/Implict Tests
truck
Semantic
(pleasant vs unpleasant)
Explicit
Memory Test
Implicit
Memory Test
(e.g. t_u_k)
Higher recall,
recognition *
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Physical, perceptual
Task (# syllables or
Upper/lower case?)
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Higher--or at least
equal performance*
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Picture Superiority Effect
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
versus.
Elephant
1. Subjects view a series of pictures or a series of words
2. Subjects recall stimuli by writing down names of
items -- recall of pictures is higher than recall of
words.
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Weldon & Roediger (1987)
Picture Superiority Effect
Encoding
‘FROG’
vs.
H
Test
Recall
Recall
Compare Implicit vs. Explicit Measures
Encoding
vs.
Recall
Test
word
fragment
completion
fr_g
‘FROG’
Recall
word
fragment
completion
fr_g
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Explanations
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No agreed-upon explanation
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Context & encoding specificity
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Multiple memory systems
 e.g. Tulving
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Neuroscience account
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Applications of implicit /
explicit memory research to
real life problems?
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Ad for Experimental Psychologists
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Expertise
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Influence on LTM
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Definition - consistent superior performance
- deliberate practice
- at least 10 years
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Domain specific
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10-year rule
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Context-Specific Nature of Expertise
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Skilled memory effect
Chess
-De Groot
-Chase & Simon (1973):
5 second task
typical vs. random positions
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Similar effects in many domains:
-basketball
-x-rays
-circuit diagrams, etc.
SF (digits only)
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An Expert Waiter - JC
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Ericsson (1985)
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J.C. - 20 tops
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Comparison of J.C. to college students
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Critical difference = memory strategies and
knowledge
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Follow-up study (Crutcher, Ericsson, &
Bauder)
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t-bone
rare
baked potato
blue cheese
filet mignon
well-done
rice
thousand island
sirloin
medium
rice
oil and v inegar
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JC’s Strategies
Temperature
well done
medium well
medium
medium rare
rare
Salad Dressings
thousand island
blue cheese
oil & vinegar
tbo
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Autobiographical Memory
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Memory for events and issues related to
yourself
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Naturally occurring events
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Rapidly growing interest
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Wide variety of topics
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High ecological validity
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Flashbulb Memories
 Brown & Kulik (1977)
 High level of surprise
 High level of emotional arousal
 Recent Research (Weaver, 1993)
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Schemas & Autobiographical
Memory
 Generalized, abstract knowledge
structures
 Memory for common, ordinary events
 Variable instantiation
 False memories
 Consistency bias
 Repisodic Memory
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Source Monitoring
 Origin of a memory
 Actual versus imagined action
 Marsh & Colleagues (1997)
 Henkel & Colleagues (2000)
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Flashbulb Memory Demonstration
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Schematization of Memory
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Eyewitness Testimony
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The ‘gentleman bandit’ (1979)
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Identifying faces
 Recognition accuracy
 Time
and attention
 Reintz,
et al. (1994, p 45)
 Length of retention interval
 Intervening info
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Misleading post-event info
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Misinformation Effect
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Caused by misleading information given after
viewing an earlier event
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RI = retroactive inhibition or interference
• Classic experiment - Loftus (1978)
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Loftus (1978)
Slides:
 Delay: 20 minutes to 1 week
 Question Answering
 Critical Question: consistent or
inconsistent detail
 Test: Select 1 or 2 slides ma tching
previously-viewed slide
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Loftus (1978) Results
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