Transcript The Grand Hotel

The Grand Hotel
Group 4
經濟二
494651049
494651233
494651350
494652093
494652536
494652550
Helen
Ashley
Carry
Irene
Vicky
Frances
喬思涵
劉育君
陳巧慧
施懿恩
陳素雅
邱莉容
We are going to show you the
power point this way…!
• Introduction of The Grand Hotel
• Logo of The Grand Hotel
• SWOT analysis of The Grand Hotel
a. strengths
b. weakness
c. opportunities
d. threats
Introduction of
The Grand Hotel
The Grand Hotel is a magnificent landmark of
Taiwan, and also a emblem of ancient china.
It has traditional palace style architecture.
The Grand Hotel serves the community as an
internationally recognized hotel with high
standard and quality.
Our motivation
We choose it because…
• The Grand Hotel is a well known hotel.
• It has special traditional palace style
architecture.
• It was one of the top ten hotel in the world.
• It is a ☆☆☆☆☆ hotel
• It is a special scenic spot!
• It represents R.O.C when distinguished
guest visits.
Logo of The Grand Hotel
• The distinctive design
of the hotel is the best
well known logo that
everyone knows.
• Let us show you The
Grand Hotel!!!
 click!
SWOT
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Strengths
The variety of the rooms and restaurants.
The special designed architecture.
Its’ non-profit capitals.
The good attitude in attending to
customers.
• It is a five star hotel.
SWOT
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Weakness
The way it deals with consumers’ services.
The way of its’ leadership.
The maintenance of its’ building.
The average age of employees is old.
There’s no record of consumers’ favorites.
Training of it’s employees is poor.
SWOT- Opportunities
• The great location.
• It is a good travel scenic spot for visitors.
• It has fantastic views and convenient
communications.
• Its’ well experienced in restaurant-business.
SWOT- Threats
• The cost of personnel matters
• It didn’t join the international
organization
• It’s old fashioned point of view.
Conclusion
• The Grand Hotel should have a tactic on
attracting tourists by Chinese culture and
architecture.
• It could provide light lunch to customers,
because providing meal has become a major
income of the hotel.
• It could also ask opportunity for providing meals
on the High Speed Railway.
• And finally, join the national organizations in
order to get more customers.
The End
Thank you for your patience!
References>>> http://www.grand-hotel.org/