Transcript Rumors - WordPress.com

Chapter 5
By: Vanessa Stonkus
and Shana Garden
 How
did it start?
 How
widespread?
 Ignore
it or fight it?
 Intentional
 Premature-fact
 Malicious
 Outrageous
 Nearly
True
 Birthday
rumor
 Procter
& Gamble Satanism
 Snapps
Fast Food Aids
 Rumor
Hotline
 Rumor
Control
 Rumor
Workshops
 Positive
 Keep
public relationships
employees informed
 Evaluate
extent of the rumor
 Do
not mention the rumor
 Analyze
 Do
it
nothing
 Deny
 Get
the rumor publicly
outside expert
 Place
ads in publications
 Internet
and via e-mails
 Flesh-eating
 Decline
 Centers
bacteria
in purchase of bananas
of Disease Control in Atlanta
Georgia.
 Difficult
 Less
to fight
difficult to determine the source
 Circulated
 Joke
in emails
gone wrong
 Unhappy
with the performance of a company
 Unhappy
with policies
 Former
employees
 Consumer
humor pages
 Complaint
pages
 Personal
expression
 44%
18-34 yr olds get their news from
internet
 No
editor to assure checks & balances

Fearn-Banks, Kathleen. "Rumors and
Cybercrises." Crisis Communications A
Casebook Approach (Lea's Communication).
Mahwah: Lawrence Erlbaum, 2007. Print.