Transcript New Labels & pictogrammes New glue

Kaleïs
Selling points
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New dimensions 855x90x9,1mm
New glue-free installation system
New surface finish
Bevelled edges on the 4 sides
New acoustic solution
CML process – Class 32 product
Selling advantages
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Advantages related to dimensions
- Easier handling
- Easier transport
- Easier installation
1 BOX = 1m²
• Advantages related to aesthetics
- Parquet look-driven ( single strip )
- True-to-life decors with matt finish = wood-alike
finish
- Bevelled edges for even greater realism in terms of
relief
- A great deal of lay out possibilities
Selling advantages
• Advantages related to glue-free installation system
- New system, new profile for an even easier
installation
- Quicker, cleaner & child’s play: need of 1 helptool
given with the flooring
• Advantages related to acoustic solution
- Brand new acoustic underlayer with proven results
- Treated against germs & bacteria for greater higyene
Selling advantages
• Advantages related to branding
- Tarkett branded – high end oriented & benefitting
from Tarkett core values
- Kaleïs = referring to a kaleidoscope in relation to the
visal effects resulting from the dimensions of the
planks, their 4 bevelled edges & lay out possibilities
As define in the Oxford Advanced learner’s Dictionnary, a kaleidoscope is
« a constantly & quickly changing pattern »
Selling advantages
• Advantages related to production process &
standard
- CML process = an even stronger inner
structure for higher shock&impact resistance
an even higher edge-stability
for a greater protection of the decor at the
seams
- Class 32 product according to EN13329
Existing Labels & pictogrammes
• BRAND
• CLASS
• PRODUCT
wear layer
core board
New Labels & pictogrammes
• SURFACE= OILED = Low gloss = Matt surface
- Analysis : Kaleïs’ oiled surface effect can be
parallelled with Tarkett wood Proteco oil process
- Suggestion: to decline the current Proteco oil label by
using its graphic outline for visual recognition in
association with a new name
WOOD
LAMINATE
New Labels & pictogrammes
• BEVELLED EDGES = RELIEF = 3 D effect
- Analysis : Bevelled edges on the 4 sides = it gives
« relief » to the flooring = different approach than
competitor’s
- Suggestion: to emphasize this outfit with a catching
name within a recognisable graphical explanation
consistent with Tarkett laminate labels
EFP
Unilin
New Labels & pictogrammes
• New glue-free system = better than « ultra » : extra!
- Analysis : new profile & new locking system. 10° angle.
New installation procedure.
Any hint to an angle installation method is to be
banned!
Today’s labels & pictogrammes for UltraLoc:
New Labels & pictogrammes
• New glue-free system: better than ultra: extra!
- EFP pictogramme for equivalent system:
- Suggestion:
1) to stick to Tarkett’s UltraLoc name spirit to benefit
from its brand awareness & marketing actions
2) to regroupe the installation steps within the label so
as to undermine the angled process & get a more
straightforward understanding
New Labels & pictogrammes
• New glue-free system: X’traloc
New Labels & pictogrammes
• New acoustic solution: SoundSafe
- Analysis: 1) different than any other Tarkett acoustic
solution eg not a foam but paper = eco concern focus
= « safer » on an environmental point of view
2) added advantage: treated against germs
bacteria eg hygiene focused = « safer » on an
hygienic point of view
To Sum it Up: Kaleïs by Tarkett