Transcript My Starbucks Rewards

Starbucks
Jenna Bilz
Business 111
Do you enjoy drinking Starbucks?
Get rewards for buying something you enjoy!
http://www.starbucks.com/card/rewards
Cross Platform Development
The Starbucks app can be used on a variety of mobile devices such as:
•
iPhone
•
Android
It can also be used in different countries such as:
•
United States
•
Canada
Social Marketing Business Plan
• The Starbucks MyRewards app is “free” but customers pay for it
by purchasing drinks, food, etc.
• Their use of social media keeps customers interested and
maintains the relationship
• Creating loyalty to their brand
How Starbucks Excels in Social Media
Starbucks
•
Encourages sharing
• Sharing the Starbucks experience
•
Provides a unique experience for customers
• MyRewards program
•
They utilize a variety of social media websites
• Different target audiences
•
Integrating their business plan into different trending topics
Unique?
• Marketing through creating an
online community and word of
mouth verses the use of
billboards or other visual
media
• Through the use of social
media, customers are
encouraged to give feedback
• Customers continue to use the
products/services that
Starbucks provides to gain
rewards through the
MyRewards program and to
share their experiences with
friends and family
Creating a Following
Starbucks was voted the “best loved” food brand on social media in
2012 according to Digital CoCo, a marketing agency
http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100
Share Joy!
Visit the Starbucks website today!
http://www.starbucks.com/
Sources
Images:
•
http://retaildesignblog.net/2012/03/07/starbucks-concept-store-amsterdam/
•
https://twitter.com/Starbucks
•
http://www.starbucks.com/coffeehouse/mobile-apps
•
http://www.starbucks.com/
•
http://brentmkelly.com/what-all-sales-professionals-can-learn-from-starbucks/
Content:
•
"What Makes Starbucks a Stellar Company." Examiner.com. N.p., n.d. Web. 27 Nov. 2013.
<http://www.examiner.com/article/what-makes-starbucks-a-stellar-company>.
•
"Nbc News Business." NBC News. N.p., n.d. Web. 27 Nov. 2013.
<http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media981100>.
•
"6 Reasons Starbucks Excels at Social Media Marketing." Business 2 Community 6
Reasons Starbucks Excels at Social Media Marketing Comments. N.p., n.d. Web. 27 Nov.
2013. <http://www.business2community.com/social-media/6-reasons-starbucks-excelsat-social-media-marketing-0387041>.