Transcript Ancillary 2 – Hyperlink pages research

For the second ancillary task I have decided to create two different
hyperlinked web pages that would compliment my magazine. I think this will
help to enforce the house style of my regional fashion magazine as it will
enable me to create a branding which will be attractive to my target
audience.
Bazaar magazine has created a very chic and crisp web link similar to
what I wish to create when I come to completing the task. I like the
boldness of the logo carrying a house style in order to represent a brand
image. The page itself hasn’t got too much clutter meaning its easy on
the eye and attractive due to the simple black and white colour scheme
with hints of red. I like the simplicity of this web page because it focuses
on advertising the branding of the magazine as well as the focus of the
article ‘look younger instantly’. I will use this as inspiration when creating
my own page.
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Elle magazine is one the worlds most well known fashion magazine for both
high fashion and high street fashion. This hyperlink web page to me
suggests that its trying to fit too much into one page whereas I believe like
the bazaar one less is more The actual branding itself of Elle is nearly non
existent as is in a minuscule size at the top left of the page which is hardly
visible. Although Elle magazine is a well known magazine I think my web
page that I will create won’t use this for inspiration as I think it looks slightly
messy.
Although Net A Porter isn’t a fashion magazine they are a huge high fashion
online retailer which have a heavy influence within the fashion industry. The
use of a big image shows that there is concentration on the fashion itself
instead of hiding away from it. Like that the page isn’t messy and still has
snapshots of the different articles available to read. In addition to this the
‘WANTED’ link on the bottom left is drawing most of the attention to me
because it makes the audience feel they are missing out on something.
Glamour magazine is again one of the popular fashion magazines within the industry. I think
although this page has a lot of content on it the bold black logo of glamour is still reflective to the
magazine. This is something I wish to convey within my work as I want to create a good house
style across all my products. I think the black placement of all the different articles is well placed.
This is because it brings attention to all of them as well as the main article with Julie Delipe. In
contrast to the Net A Porter hyperlink web page it uses multiple different images and creates a
reading extravaganza so to speak so the reader has a large variety of content to choose from.