Chapter 5 PowerPoint
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Transcript Chapter 5 PowerPoint
5
Typography
and Images
Web Design,
5th Edition
Chapter Objectives
Explain webpage typography issues
Discuss effective use of webpage images
Describe image file formats
Discuss how to prepare web-ready images
Chapter 5: Typography and Images
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Webpage Typography Issues
The appearance and arrangement of characters
applied to text
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Typeface
Type style
Type size
Font
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Webpage Typography Issues
A typeface is a group of alphabetic characters,
numbers, and symbols with the same design,
such as the slant and thickness
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Webpage Typography Issues
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Webpage Typography Issues
Serif fonts have a short line extending from the
top or bottom of a character, called a serif
Sans serif fonts do not have serifs
Web designers often vary serif and sans serif
fonts for heading and body text fonts to create
visual contrast
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Webpage Typography Issues
Chapter 5: Typography and Images
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Webpage Typography Issues
A font family, or font stack, includes a default
font and backup font types if a browser cannot
locate the default font
Embedded fonts are included in the code for
the webpage and must be downloaded to the
user’s device before the webpage text can
appear
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Webpage Typography Issues
Font size can be expressed as an absolute
size or a relative size
Absolute font sizes do not change when
visitors change their browser font size settings
Relative font sizes adjust to the user’s screen
and resolution
Not all fonts are available on all computer
operating systems
Font selection can contribute to a specific
mood
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Webpage Typography Issues
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Webpage Typography Issues
Image Text
– Some image-editing software and apps contain
features that allow you to create images from text
or add text to an image
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Webpage Images
Images can:
– Add value to your website
– Match or complement your website’s color scheme
– Accurately represent the content to which they link,
if used for image mapping
– Support the website’s message
– Contribute to the overall mood you want to set
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Digital Cameras
Digital cameras record images electronically
– Many smartphones have built-in digital cameras
that can take quality photos
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Screen Capture and Illustration
Software and Apps
Screen capture software creates an image of
computer screen contents
– Screen shots
Web designers and graphic artists use
illustration software and apps to create
images by drawing shapes, lines, and curves
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Screen Capture and Illustration
Software and Apps
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Image File Formats
Image files are grouped into two categories:
– Raster
– Vector
Webpages mostly display three formats
– Graphics Interchange Format (GIF)
– JPEG File Interchange Format (JFIF)
– Portable Network Graphics (PNG)
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Image File Formats
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Graphics Interchange Format
(GIF)
Original graphics format used on the web
Display up to 256 colors
Interlaced GIF displays image in a sequence
of passes
– Each pass displays the image at a higher
resolution
You can turn on or off a single color in a
transparent GIF
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Graphics Interchange Format
(GIF)
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JPEG File Interchange Format
(JFIF)
Commonly referred to as the JPEG image
format
Best suited for digital photographs on the web
that are more than 256 colors
JPEG images are a good choice for
photographs and other high-quality digital
images used on webpages
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Portable Network Graphics
(PNG) Format
Free open source image format to replace the
GIF format
– Greater range of colors than the GIF format
– Superior transparency capabilities
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Web-Ready Images
Crop images to remove unwanted subject
matter
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Web-Ready Images
Optimizing Images for Size and Quality
– Lossy vs. Lossless compression
Compression artifacting is when higher
compression values lead to a greater loss of
image data
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Chapter Summary
Explain webpage typography issues
Discuss effective use of webpage images
Describe image file formats
Discuss how to prepare web-ready images
Chapter 5: Typography and Images
24
5
Typography
and Images
Web Design,
5th Edition