Transcript View Webinar - Greening Forward

Environmental Communications 101
Earth Savers Club Program
Agenda
• Presenters: Charles Orgbon, Rohan
Muthanna, Giovanni Righi
• Introductions: Guiding Thoughts
– Name, Age, & Location
– Venture & Role
– One Minute Elevator Pitch
• Use chat to share website addresses and
social media pages
• Topics: Public Speaking, Journalism,
and then Traditional & Social Media
Public Speaking
• The Fear of Speech
• Add Dimensions to Speech
o
o
o
o
o
Talk Slowly and/or Fastly
One Looonnngggg Pause
Whisper
Emphasize
Leave Audience with a Challenge
Sample Quotes
• Harmony with land is like harmony with a friend; you
cannot cherish his right hand and chop off his left.
~ Aldo Leopold
• There is hope if people will begin to awaken that
spiritual part of themselves, that heartfelt knowledge
that we are caretakers of this planet.
~ Brooke Medicine Eagle
Quick Intro Into Broadcast
Discussion
• Importance
• Video Techniques
Sample Editing Software
• Windows Movie Maker
• iMovie for Mac
• Tool: RealPlayer
Quick Intro Into Literary
• Outline ideas before writing
• Write stories that make your audience want to keep
reading, Avoid making broad statements your
audience already knows
Suggested Books (purchase, borrow, or use library)
• Strunk & White: The Elements of Style (~$10)
•
What you forgot in high school English in less than 100 pages
• Google: AP Stylebook (~$20)
Investigating
• Exploit the Who, What, When, Where, & Why
• This website will give you make you think about some
questions to ask  www.tinyurl.com/5wrpry3 (from
Georgia Scholastic Press Association)
• Making Connections
• Know your state and local lawmakers
• Know your school superintendent and school board
members
• If you happen to reach out to these busy folks and they
don't respond, note that in your report.
Press Releases
Social Media
B
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•
asic Web 1.0
Refers to websites, e-newsletters
Don't abandon these!
Most effective fundraisers
Help create a brand
Who do we use?
Webs.com for websites
MailChimp for e-newsletter
Advanced Web 2.0
• Refers to blogs and social
networking sites (i.e. Facebook,
Twitter, YouTube, Linkedin)
• Keep your followers updated
• Highlighted stories, thus more
traffic to your website
• Publish content
• Expect Pareto's Rule
Social Media
Mobile Web 3.0
• Are you tapping into mobile
websites yet?
• QR Codes
Who do we use?
Webs.com offers free app to create
mobile website
• Capture action shots
• Do we know what you are
doing? (Examples)
Find Us on The Web
• www.greeningforward.org
• Search Greening Forward
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Facebook
Twitter
Linkedin
Flikr
YouTube (User: RecycleEd)
Please Contact Us
• Charles Orgbon, CEO
[email protected]
• Giovanni Righi, Program Director
[email protected]
• Rohan, Social Media Intern
[email protected]