Transcript Web Design Concept, Architecture and Planningx

Prodia Web Development for
Integrated Marketing Communication
Web Design Concept,
Architecture and Planning
Web Design “The Concept”
What is The Web ?
In a nutshell, the web is a whole bunch of interconnected
computers talking to one another. The computers (on the web)
are typically connected by phone lines, digital satellite signals,
cables, and other types of data-transfer mechanisms. A ‘datatransfer mechanism’ is a nerd’s way of saying: a way to move
information from point A to point B to point C and so on.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
What is The Web Server ?
The computers that make up the web can be connected all the
time (24/7), or they can be connected only periodically. The
computers that are connected all the time are typically called a
‘server’. Servers are computers just like the one you’re using
now to read this article, with one major difference, they have a
special software installed called ‘server’ software.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
What is the function of server software / programs ?
Server software is created to ‘serve’ web pages and web sites.
Basically, the server computer has a bunch of web sites loaded
on it and it just waits for people (via web browsers) to request
or ask for a particular page. When the browser requests a page
the server sends it out.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How does the web surfer find a web site?
The short answer is: by typing in the URL, or in other words, the
web site address. So for example, if you wanted to find the web
site www.prodia.co.id, you would type in the address into your
web browser’s address bar or maybe use your ‘favorites’ or
‘bookmarks’ link to prodia website.
There are other ways to find web sites (like search engines,) but
behind the scenes web sites are all being found by going to the
web site’s official address.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Registering your domain name
If you ever wondered what the heck registering a domain was all
about ? you probably figured it out by now! But just in case –
registering a domain name gets you an official address for your
web site on the World Wide Web. With this ‘official’ address,
the rest of the web can find you.
Like your home address is unique in the real world, there also
can’t be any duplicate addresses on the Internet, otherwise no
one would know where to go! In other words, domain names
are unique addresses on the web.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Why does registering a domain name cost money?
If you want to have your own unique address on the web, your
own domain name, it will cost a few bucks for each year you
want to ‘own’ the name. The cost of registering a domain name
ranges from less than $10 USD to about $30 USD per year. You
can register a domain from 1 to 10 years.
The reason for the cost is that the central ‘address book’ of all
the world’s domain names needs to be updated – somebody’s
got to pay for that! You may have noticed that I just snuck in a
little extra piece of information: the giant ‘web address book’ of
domains.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
What is Web Design ?
Web design is the process of designing websites - a collection of
online content including documents and applications that reside
on a web server/servers.
As a whole, the process of web design includes planning, postproduction, research, advertising, as well as media control that
is applied to the pages within the site by the designer or group
of designers with a specific purpose.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Starting a Web Design Project
A Website is like an information flow, with you as the provider
and your site visitors as the receivers of the information. If you
don't plan your website with this in mind right from the start,
you could find yourself with a brand new website that solves all
your immediate needs but not those of your site visitors
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web site these days
Clicking away from your website has never been easier for
Internet users. There are about 35 million websites competing
with yours on the Internet (source: Zooknic). Search engine
results are becoming better and better and Internet connection
speeds faster and faster - finding one of your competitors'
websites is now very quick and very easy
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Step to start your web project
1. Work out your site visitors' immediate needs
2. Create an information flow
3. Usability testing
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Work out your site visitors' immediate needs
Now we've worked out what our site visitors' immediate needs
are, we need to create an information flow, a path (or paths)
that your site visitors will traverse whilst on your website. The
path(s) will initially address their concerns and needs and will
gradually take them towards completing your goal for them
To create this plan we'll need to :
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Work out your site visitors' immediate needs
Identify the
different
groups of
people who'll
use your
website
Work out
what you
want each of
these groups
to achieve on
your website
Identify the
information
you'll need to
provide for
them to
achieve this
(and in what
order)
Work out
what might
put them off
achieving this
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Identify the
information
you'll need to
provide to
prevent them
being put off
Create an information flow
Your website has to provide information that fulfils the
immediate needs of your site visitors. This is the fundamental
principle behind usable website design,
“so let's repeat it one more time: Your website has to provide
information that fulfils the immediate needs of your site
visitors”.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Example on the website
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Example on the website
The three boxes in the middle answer some immediate
questions that users may have and proactively address their
concerns. The contact us button on the top-left can remain in
that position on every page, so users always have the
opportunity to jump to the contact page
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Usability testing
Once the website plan has been created, it's time to test it. This
is the most important usability test that needs to be done and
the one that will save you the most time and money in the long
run. According to IBM, every $1 invested in making your website
easy-to-use returns $10 to $100
The most common objections to doing usability testing are:
• It's too expensive!
• It'll take too much time!
• I don't know how to do it!
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Usability testing
Wrong, wrong, and wrong! Usability testing, especially at this
early stage, is incredibly cheap, quick, informal and easy to do.
You just need to show five people the plan/site map of the
website and ask them:
•What's the point of this website?
•If you were on this homepage, where you would click? And
where after that?
•Is it what you need?
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Usability testing
That's it! As long as these five people roughly fit into your user
profile everything should be fine. It's been shown that using five
people for a usability test will uncover 85% of the usability
issues of the website
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web 2.0
What is Web 2.0
The term Web 2.0 is associated with web applications that facilitate
participatory information sharing, interoperability, user-centered design, and
collaboration on the World Wide Web
A Web 2.0 site allows users to interact and collaborate with each other in a
social media dialogue as creators (prosumers) of user-generated content in a
virtual community, in contrast to websites where users (consumers) are
limited to the passive viewing of content that was created for them
Examples of Web 2.0 include social networking sites, blogs, wikis, video
sharing sites, hosted services, web applications, mashups and folksonomies
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Why it called Web 2.0
The term “Web 2.0” is closely associated with Tim O'Reilly because of the
O'Reilly Media Web 2.0 conference in late 2004. Although the term suggests
a new version of the World Wide Web, it does not refer to an update to any
technical specification, but rather to cumulative changes in the ways
software developers and end-users use the Web.
Whether Web 2.0 is qualitatively different from prior web technologies has
been challenged by World Wide Web inventor Tim Berners-Lee, who called
the term a "piece of jargon", precisely because he intended the Web in his
vision as "a collaborative medium, a place where we [could] all meet and
read and write". He called it the "Read/Write Web"
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web 2.0 Concept
Web 2.0 can be described in 3 parts which are as follows:
Rich Internet application (RIA) — defines the experience brought from
desktop to browser whether it is from a graphical point of view or usability
point of view. Some buzzwords related to RIA are Ajax and Flash.
Service-oriented architecture (SOA) — is a key piece in Web 2.0 which
defines how Web 2.0 applications expose their functionality so that other
applications can leverage and integrate the functionality providing a set of
much richer applications (Examples are: Feeds, RSS, Web Services, Mashups)
Social Web — Defines how Web 2.0 tends to interact much more with the
end user and make the end-user an integral part.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web 2.0 Concept
As such, Web 2.0 draws together the capabilities of client- and server-side
software, content syndication and the use of network protocols. Standardsoriented web browsers may use plug-ins and software extensions to handle
the content and the user interactions. Web 2.0 sites provide users with
information storage, creation, and dissemination capabilities that were not
possible in the environment now known as "Web 1.0".
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web 2.0 Features
Web 2.0 websites include the following features and techniques: Andrew
McAfee used the acronym SLATES to refer to them
•Search
•Links
•Authoring
•Tags
•Extensions
•Signals
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web 2.0 usage
One of the important part of Web 2.0 is the social Web, which is a
fundamental shift in the way people communicate. The social web consists of
a number of online tools and platforms where people share their
perspectives, opinions, thoughts and experiences. Web 2.0 applications tend
to interact much more with the end user. As such, the end user is not only a
user of the application but also a participant by:
• Podcasting
• Blogging
• Tagging
• Contributing to RSS
• Social bookmarking
• Social networking
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Website “The Architecture”
What is Website Architecture
Website architecture is the organization and structure of website
information. It is a phase that begins after a website plan has been
documented, but before the website is developed. If your website had
proper planning before starting to draft the architecture, you will already
have a clear idea of
(1) Website objectives
(2) Content requirements
(3) User groups
These three components tell an informational architect what is required in
order to produce a digital structure that will meet the needs of both the
business and the website users.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Website Objectives
Website objectives help architects prioritize information. They are
measurable goals that answer the question, “What will the website
accomplish”? More clearly, what the website will accomplish for the
business.
Will the website spawn a 15% increase in leads? Generate 25% more sales?
Create $100,000 in new subscriptions within the first year? Help gather
feedback 50 times faster from users of your products and services? Cut
business costs 5% by automating processes? Whatever the objectives, they
need to be defined clearly in a quantifiable, time conscious statement.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Content Requirements
Content requirements are detailed statements that answer the question,
“What will the website do?” This helps the architect organize the
informational architecture in a way that meets the needs of the business,
website users, and the search engines. Will the website need a checkout
process that can be completed in one step? Will the business need a way to
recover abandoned orders? Will users want to track their orders? Will the
search engines need to be blocked from indexing SSL pages and printer
friendly pages to avoid duplicate content issues? Content requirements align
with website objectives and user groups to define this final component. It’s
at this point that the job of website architecture begins.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
User Groups
User groups describe who will use the website. They help architects
categorize informational architecture in a way that humans can
understand. Will the users be shoppers, researchers, investors, donors,
potential members, and/or potential employees?
Depending on time and budget, these user groups can be further developed
into individual user profiles or personas that help the website architecture
empathize with the user. This results in a deep understanding of who primary
users are and what content they want.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
What it’s need
A website architect uses the components gathered above to start shaping,
connecting, and forming the informational architecture. Making your website
easy to navigate is a process that involves site mapping, task flows, and
wireframes.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Site Map
A site map is a lot like a business organizational chart. It’s a visual way of
showing how the website will be organized. In this step, website architecture
gives names to pages and arranges them in a way that makes sense to
human users and the search engines.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Task Flow
A task flow is like a site map, but also shows how users will navigate the site.
For example, a site map would show a block that represents the Contact Us
page, but a task flow shows what happens if the user interacts with that
page. If users submit the Contact Us page, where will they go next? What if
they experience an error?
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Wireframe
A wireframe is a grayscale digital skeleton that helps visualize how website
pages will layout. Placeholder headlines, subheading, text, images,
navigation, advertising, and other required content will be added to show
the informational architecture users will view when visiting the website.
An organized and structured website begins with creating a website
architecture before development begins. By knowing the objectives, content
requirements, and user groups, you can produce an informational
architecture that includes a site map, task flow, and wireframe that ensures a
website meets the needs of both the business and the website’s users.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Information Architecture
Information architecture (IA) is the approach you take to structure and
navigation on your website. The IA model that you choose will have an
impact on how you design your site. For some websites, this is as simple as
choosing to put all your content on a single homepage.
There is a few model type of Information architecture that can be adopt to
creating a better website such as;
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Flat
The flat Information Architecture model is where you have more than one
page, and each page is granted equal importance. You can go from one page
to another page in a single click. This method can also be called monocline
grouping.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Index
The index structure is the web equivalent of a directory. The homepage acts
as the index, navigating you to the right page within the directory.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Strict Hierarchy
The strict hierarchy looks like an organizational chart in most large
companies. People report to their boss, and their boss reports to their boss.
Management links to lower level employees via their managers. In the web
architecture example, you access a lower level page via its parent.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Multi-dimensional hierarchy
Multi-dimensional hierarchy, other than the most primitive, must opt for a
multi-dimensional hierarchy to achieve their usability and navigation goals.
The multi-dimensional hierarchy embraces the nuance that a strict hierarchy
ignores.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Search
Search has become fundamental to understanding the architecture of many
of today’s leading websites. Google, clearly, would be unusable without
search functionality. Twitter does not rely on search to be functional, but it
adds a whole new dimension to their social network. Without search, users
would exist in pockets of followers connected only by disparate
connections. Search adds a discovery mechanism to content and people.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Website Navigation Models
There is no right or wrong navigation model for a website. A website usually
combine more than one method in their website architecture, providing a
choice for website users. Too much choice can risk causing confusion and
cluttering your design.
From their experiences elsewhere on the web, website users have engrained
views on how your website navigation should work. Consider this when
formulating your navigation model and reduce the friction involved in
navigation. Here are the models below;
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Bread crumb Trail
Breadcrumb trail navigation lets you know where you are in the hierarchy of
a website. In the example below, you know you are inside News > World
news > United States. This allows your website users to know where they are
in a website, and provides a navigational shortcut to skip back.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Horizontal Top Bar
Horizontal top bars are among the most common navigation models used on
all websites, including social networking websites. Here is an example of a
simple horizontal top bar used on Twitter. While website users are
comfortable browsing vertically, they are less comfortable browsing
horizontally. Try to keep this is mind when formulating your navigation –
make sure the number of links is known in advance.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Horizontal Top and Vertical side bar
A top and side bar method is deployed on most prominent website. Usually
the top bar will be used for top-level navigation, while the side bar will allow
users to access sub-categories. The side bar will be used for any conditional
or dynamic links. It is easier to add additional links vertically, but you must be
more careful when adding additional links horizontally. This is the method
favored by Facebook.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Horizontal Top Bar with revealed drop downs
This has become an increasingly popular navigation method, which comes
with some variations. Sometimes you click on a menu and a further submenu or link is revealed. In other occasions, simply hovering over the menu
causes this to be revealed. One advantage of this method is space
efficiency. The menu takes up little room and it can provide an intuitive
method of navigating website with a deep structure.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Paging
This is a method used by a website where content spans several pages. News
websites will sometimes use this method to break up larger articles.
Websites often use this approach to browse through profiles and present
search result pages. Look at the example below, on Myspace.
This allows users to skip back and forward between results, and browse from
start to finish easily. When your Website displays search results, this can be
the most intuitive way to present them to your users.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Tabs
Tabs are usually a type of horizontal navigational bar, although they can be
used in other settings too. They serve to make it easy for the user to know
the section of a network they are on. Tabs have rapidly became a major
feature of web browsers, so users are now increasingly comfortable with
their use. In the example below, check out how Linked in uses tabs.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Web Design “The Planning”
How to structure the website
Unsure of how to structure your information and visualize what their
Websites should contain? For most small, medium-sized to big businesses,
there are two types of content sections you’ll need to think about.
Common sections: those elements you see on most commercial Websites.
Company-specific sections: those sections that are unique to your business.
They may be sub-sections of the above.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Common Section
These type of section will contain general information about your company.
It will be up to you to decide which sub-elements should be included, of
course, but consider this following there are view things that you should
consider to put before building a company website :
• About Us
• Contact Us
• Product and Services
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
About Us
You’ll see this on almost every commercial Website, both large and small.
People like to know who they’re doing business with, and this is your
opportunity to tell them. Your information might fit on a single page, or
stretch to several. Elements you might include are:
• Who we are
• Company history
• Company profile
• Mission statement
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Contact Us
It may seem obvious, but many sites either don’t provide adequate contact
information, or they forget it entirely! You should include as many different
ways for customers to contact you as possible. Common elements for a
‘Contact Us’ page are:
• Telephone and fax numbers
• Email addresses
• Email forms
• Physical address
• A ‘We Are Here’ map
• Emergency contact details
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Product and Services
Most companies will want to include information about their products or
services on the index page (the front or home page), but it’s important to
also dedicate a separate section of your site to your products. This will help
your customers find your products and services easily, and allow them to
research and assess your offering quickly.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Company Specific Section
The best way to go about creating company specific sections for your site is
to follow the same general structure as above, creating logical subsections
for each section.
The first page of a subsection should contain general information on the
subject, as well as links to more detailed information if your visitor requires
it. For example, a second hand car site may have an accident and repair
section that contains the following sub-sections:
• Paintwork repairs
• Body repairs
• Insurance assessments
• Accident and Repair FAQs
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Company Specific Section
Take a logical approach to the organization of your site, group related
material, and always offer general information first, followed by optional,
more detailed information for your users.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How To Design Intuitive Navigation
Bad navigational systems kill Websites. This information will help you avoid
some of the more common navigational mistakes made by many small,
medium to big sized businesses.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
What causes bad navigation?
Many business Websites actually do more harm than good. When a user
comes away from your Website feeling frustrated, it reflects directly on your
business. Bad navigational style is the number one cause of such online
aggravation, and it typically has two key effects upon your site’s visitors:
• They leave before having explored all the information you offer that’s
relevant to them
• They get frustrated while trying to explore the site, and simply leave
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Bad navigation can be caused by
• Overly complicated or gimmicky menu systems
• Inconsistent or unusual placement or style of links
• The user not being able to find the links at all
• Inconsistent page design or layout
• Unclear or misleading link text
• Graphics-only links
Notice that inconsistency is a common theme here.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
So what makes good navigation?
Ever heard the phrase "dare to be different"? Well, as far as designing
Website navigation is concerned: forget it. Daring to be different with your
navigation can cause the death of your Website just as quickly as can substandard content or 5 minute Flash introductions.
The key to intuitive navigation is consistency. Take a look at any large
commercial Website and you’ll find very similar elements in very similar
places. Why? Because that’s what users expect. Here are a few guidelines to
bear in mind when considering your site’s navigation:
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
1. Place major section/category links horizontally, near the
top of every page
Most sites will place these links beneath the logo in the top left corner. If this
doesn’t immediately make sense, think about how you read a page of text:
from top left to bottom right. Right? Also, limit your major categories to a
maximum of about eight. Give them too many choices, and your users won’t
make a choice at all.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
2. Put section-specific links in a clearly marked column along
the left-hand edge
Again, this is where users will expect to find such links. Remember, the easier
your site is to use, the better the user experience, and the better the
impression they’ll have of your site. This doesn’t mean you should throw
style out the window of course, but, like many things in life, it’s a matter of
balance and priority.
An example of section-specific links for the obligatory About Us section
might look like this:
• About Us
• Who We Are
• Company Profile
• Mission Statement
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
3. Use contextual links in your body text
Wherever appropriate, use contextual links to lead your users to related
information. And don’t be afraid to link to outside content: contextual links
to outside sources add value to your own information, and well chosen links
lend validity to your authority on a given subject.
If your information is of interest to your visitor he’ll come back, and if he
doesn’t, then you never had him anyway.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
4. Provide a search box for your visitors.
All users are different, and some will undoubtedly prefer to find the
information they seek via a search box rather than your neatly placed,
intuitive text links.
A search box is an essential feature of any Website, and it’s extremely easy to
set up
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
5. Use text links wherever possible.
Not all the visitors to your site will be human. Many will be search engine
robots. Search engines and graphical links don’t mix well, so if you can’t
avoid using graphical links, then provide text alternatives at the bottom of
the page.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
6. Provide a site map.
Sounds kind of obvious, huh? However, most small to medium sized sites
don’t offer a site map, and this is a crying shame. They’re very easy to make,
don’t have to be particularly pretty to be functional, and will aid both your
human and non-human visitors. A good place to put a link to your site map is
in the page ‘footer’ near the copyright notice
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How to Write a Page Titles
Good page titles can increase traffic and qualify your visitors. A Web page’s
title has two main functions:
1. To explain what the page contains, and
2. To promote keywords or phrases and thus increase and qualify traffic.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How to Write a Page Titles
A page’s title is the most important part of what makes a user click a link in a
list of search results. To demonstrate, imagine you’re in search of a second
hand car. Which of these links are you more likely to click?
• J.A. Hendersen & Sons A/S
• Affordable second hand cars
• Untitled document
• SALE!!! CARS!! DEALS ON WHEELS AT LAUGHING LARRY’S SHOWROOM!!!
It’s clear that your first choice would be number two, but let’s take a look at
why
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How to Write a Page Titles
So what’s so good about number two?
Ideally page titles should either contain, or better still, be the phrase that
your visitors search for. Many search engines award higher rankings to short,
concise titles that contain the searcher’s keywords.
Ideally you should keep your page titles less than 40-50 characters long and
be as honestly descriptive of the page’s contents as possible. You might get
more hits by titling your pages ‘free porn!’ but if you sell second hand cars,
wouldn’t you rather have visitors that, want to buy second hand cars?
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
How to Choose Keyword
Targeting keywords increases traffic and qualifies visitors. Keywords and
search terms are those words or phrases that your customers may enter on a
search engine in order to find a Website that offers products or services like
yours. Choosing keywords is not difficult if you follow a few guidelines.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
1. Think Like Your User
Try to think like your customers, and choose words or phrases that you could
imagine them entering into a search engine. How would you find a site like
yours? If you can find your competitors via a search engine, what search
terms did you use to locate them?
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
2. Be Specific
Try to think like your customers, and choose words or phrases that you could
imagine them entering into a search engine. How would you find a site like
yours? If you can find your competitors via a search engine, what search
terms did you use to locate them?
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
3. Use Words from the Page
Use words that appear in your page’s content. Let’s say your site sells second
hand cars and you have different sections for Fords and Toyotas. An effective
choice of keywords might work like this:
Front page: ‘second hand cars’, ‘used cars’, ‘affordable cars’
Ford page: ‘second hand fords’ ‘used fords’ ‘previously owned fords’
Toyota page: ‘second hand toyotas’ ‘used toyotas’ etc etc.
And make sure you use these keywords in your page titles.
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Conclusion
That is all we need to build such a good website for your business. There for
this presentation may become a reference to help you build your wonderful
website for your company. Have a pleasant designing and building your
website
WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING
Thank You Very Much
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Rully Frantino
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: +6287886923972
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WEB DESIGN CONCEPT, ARCHITECTURE AND PLANNING