Transcript Professor Michael Thorne, Vice-Chancellor

‘The Ties That Bind - texting as a
means to an end ‘
Brian Hipkin
Director Student Services
University of East London
.
Texting and ‘The New Student
Experience?’
“The student experience will
become less and less one that
is determined by interactions with
buildings, people and systems on
the university campus and more
one that is experienced through the
web, mobiles, laptops and
handheld devices.”
Why?
‘
Net Generation students arrive
at their Universities as
experienced multitaskers,
accustomed to using text
messaging, telephones, social
networks and e-mail while
searching the Internet and
watching television.
~Diana G Oblinger and James L. Oblinger
Educating the Net Generation
Email  - Texting 
1.Prefered means of networking
2. 98% mobile ownership
3. 85 billion sent in 2009
4.Inverse relationship between income
and high spec phones.
5. The text as a portal
6. Convert to TinyURL!™ and use landing pages
Living together on your phone
“It is not technology it is a way of
life”
More than 350 million active users
More than 3.5 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each week. Just 6 years old.
140,000 Apps (Jan 2010), 500 (July
2008).Uploads to Youtube up 400% in 6
days from launch of iphone3GS
100 million viewers (March 09), Started Sept 2005
147 million US viewers watched average of 101 videos
each (Jan 09)
The Right of Reply – short codes and
‘red hot data’
Capturing data from a self defining group
Embedded links in the auto reply
Pushing short codes at the right time
Effective use of Texting as a link in the
Web 2.0 world
Provide -The right information
Delivered at -The right time- pro active
To be most effective – in many forms
using the right language
Working with external organisations
-The web 2.0 world is free
-It’s cheaper than you think
-Don’t surprise your IT department
-Use a text to bind web 2.0 together
What an enhanced texting system can
deliver
24/7 appointments booked on the web
A predictable fact – cross sector phenomenon
The most vulnerable to a poor experience
A permanent and expensive loss in both
human and economic terms
Time poor but network rich
The power of one message – many forms
Texting and Surveys we have to do.
A glimpse into the new student
experience
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Mobile enabled
web pages for
Information or
learning
Text ‘late’ to 88020. Text ‘debt’ to 88020
Any Questions?