Transcript Domain Name - PathwayCaribbean

Setting Up a Website
Zero to Live in under 1 Hour!
A Presentation by David Bolton
http://www.dhbolton.com
Creating a Website Needs
– Domain Name
– Web Server
– Linking the name to the server.
Creating a Website Needs
– Domain Name
• E.g PathwayCaribbean.com
• Google.com
• dhbolton.com (My own website)
We Need a Domain Name!
I’m going to register a domain name
now. I need suggestions for a
domain name, something short.
Domain names need to be
registered.
– I use http://123-reg.co.uk
– Costs: £10 a year for .com
– £3.00 a year for .co.uk
David gets suggestions and
registers the domain…
Creating a Website Needs
– Domain Name
– Web Server
• This is called hosting a website.
Hosting companies charges vary
but typically
Costs
– Single site £2 a month.
– Reseller Site. £20-30 a month.
– Mine costs £200 a year and has 60
websites on it.
– Virtual Server £30-50 a month
– Dedicated server £65- 300 a month
– Facebook - $Million a month!
Companies that register
domains are called Registrars.
Tip: Never register a domain
with a company that hosts.
Why?
If you need to change hosting –
Maybe your website grows or
the hosting company goes
bust then it gets messy trying
to transfer domains.
Question.
– How many people know the
difference between the Internet
and the Web?
Internet
– Millions of connected computers.
Started in 1969 in the USA.
Web
– A Publishing Service that runs on the
web. Created in 1991-1993 at CERN
by an Englishman.
Other Internet Services
– Email
– Instant Messenger
– FTP and SFTP (File Transfer
Protocol)
– Telnet. – Log into a remote computer.
Now replaced by SSH as Telnet sends
passwords in plain text!
– Many others
Internet Slightly Technical Bit
– IP Address. A 4 part number that
uniquely identifies a computer’s
connection to the internet.
– Eg. 123.234.123.56
Example Domain and IP Addresses
Pathwaycaribbean.com 82.195.136.135
dhbolton.com 82.195.136.135
Google.com 209.85.229.104
Note that dhbolton.com and
pathwaycaribbean.com are the same IP
as they’re on the same webserver.
The global “phone book” that
converts domain names to IP
addresses is called DNS.
DNS is short for Domain Name
System.
To hook up a domain name to
my webserver, I have to
configure the DNS info at the
registrar and tell it the IP of the
webserver.
After hooking up, the DNS
system broadcasts it to many
other DNS servers. These are
all over the world.
A DNS Server is a electronic
phonebook automatically used
by web browsers.
It can take up to 24 hours to
“propogate” when a domain
name is pointed to a
webserver but in practice I’ve
seen it work within 5 -50
minutes.
Once it’s live, I can type in the
url and see the website. Only
we haven’t created a site yet!
Types of Websites
– Pure HTML. Old fashioned but
still a lot around.
– Use a scripting language so it
can use databases to pull
information out.
Modern websites are a mixture
of these four types of content:
•
•
•
•
HTML – text and formatting
CSS – Specialised Formatting
Graphics
JavaScript
Simple HTML
– <h1>David Bolton</h1>
– <p><b>David</b> is a web
designer and
<i>programmer</i></p>
CSS is complicated!
– Allows exact design but needs a good
designer. Not quick!
– The websites on
http://csszengarden.com all have the
same html but different CSS and
graphics.
JavaScript runs programs in
your browser.
– It’s how GoogleMail, Google
Maps etc works.
– Need to be a programmer!
– Many websites never use
JavaScript
• Easiest Way to Create a Site
– Get a free web design
– http://oswd.org
– http://www.opendesigns.org/
– No charge but they expect a link
back to the designer’s website
I’ve downloaded Bitter Sweet
http://www.oswd.org/design/preview/id/3569
I’m now going to upload it to the
website.
I’m using Adobe Dreamweaver
which uses the File Transfer
Protocol (FTP) to copy the file.
As soon as the file reaches the
webserver, it’s live on the web.
I’ll edit the main file (called
index.html) and add a name or
two, then upload it to show that
it’s live.
Things to Do
– Use Free Software
– Create a Sitemap
– Get found in Google - SEO
– Track Visitors – Google Analytics
• Open Source Software
– Wikipedia Software –
• http://wiki-cruise.org
– WordPress CMS/Blog
• http://portent.org
– Both use software that’s totally free
and are running on the same server
as http://PathwayCaribbean.com
• Open Source Web Software
– Chat
– E-Commerce
– Email Lists
– Blogging
– Databases
– Graphics
Some Statistics
– There are about 72 million active
websites with over 240 million
domain names registered
– Source http://Netcraft.com
SEO – the Art of Getting Found
– Search Engine Optimisation
– Billions of people searching but
so many websites that it’s hard
to be found for a given phrase.
– Google is what most people use
• Various Free Tools for SEO
– Google Webmaster Tools
– Google Analytics – track visitors
for free.
– Sitemaps: http://sitemaps.org/
• Why Google?
– 78% of searches are Google.
– 10% Yahoo
– 7% Bing (Microsoft’s search
engine)
• Q & A Session