Transcript Surgeon General`s Report Resources

The Health Consequences of Smoking:
50 Years of Progress
A Report of the Surgeon General
1964
2014
50th Anniversary of the
2014 Surgeon General’s Report
(SGR 50)
Promote findings throughout the year:
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In earned and social media work;
With stakeholders, constituents or decisionmakers;
At meetings or conferences;
Special events or forums.
Access SGR50 Resources
www.cdc.gov/tobacco/data_statistics/sgr/
50th-anniversary/index.htm
www.surgeongeneral.gov/initiativ
es/tobacco
You can order print versions of Full Report/Supplements,
Executive Summary and Consumer Guide:
http://apps.nccd.cdc.gov/osh_pub_catalog/PublicationList.aspx
Web Banner and Badges
Web Banners and Badges link to the Surgeon
General’s web site.
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Upload on web site
Use in social media channels or blogs
Share with partner organizations.
Distribute to media for their on-line formats
www.surgeongeneral.gov/initiatives/tobacco/resources.html#badges
The Health Consequences of Smoking:
50 Years of Progress
A Report of the Surgeon General
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Full report
www.surgeongeneral.gov/tobacco
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Executive Summary
www.surgeongeneral.gov/library/reports
/50-years-of-progress/exec-summary.pdf
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Supplemental Evidence
Tables, individual
Chapters and Appendices
www.surgeongeneral.gov/library/reports
/50-years-of-progress/50-years-ofprogress-by-section.html
Fact Sheet
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Supports the major
conclusions of the report.
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Use the fact sheet
 As a handout at events,
meetings.
 Post facts on social
media—Facebook, Twitter,
Instagram, etc.;
 Provide to reporters.
English: www.surgeongeneral.gov/library/reports/50-years-ofprogress/fact-sheet.html
Spanish language: www.surgeongeneral.gov/library/reports/50-years-ofprogress/hoja-informativa.html
Consumer Guide and Infographics
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Distribute to:
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Key local partners;
Posting in reception areas;
Physicians working in smokingrelated health fields;
Decision-makers.
Use infographics from the Guide:
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On social media and websites;
Share with reporters;
Include in newsletter articles or
blogs.
Consumer Guide: www.surgeongeneral.gov/library/reports/50-years-ofprogress/consumer-guide.pdf
Infographics:
www.cdc.gov/tobacco/data_statistics/sgr/50thanniversary/infographics/index.htm
Feature Article:
50th Anniversary Report on Smoking and Health
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Post on your web site or send to
your list-serv, with local contact
information.
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Send to weekly local health
tabloid-sized newspapers
(distributed at local libraries,
businesses, salons, etc.)
www.cdc.gov/features/2014smokingreport/
Plain-language PowerPoint Deck
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Summarizes key findings.
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Use the deck to deliver the
presentation at meetings,
conferences or on webinars.
www.cdc.gov/tobacco/data_statistics/sgr/50
th-anniversary/ppts/general-audiencepresentation.pptx
PSA, Videos and Podcasts
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Dispense to local TV stations
Upload on social media platforms—Facebook, Twitter, YouTube,
etc.
Use as component in brown bag presentations.
Have on loop at exhibiting booth for participants at conferences,
health fairs, and/or other appropriate presentations.
Distribute to doctors’ offices, hospitals for their in-house
channels.
5.6 Million Children PSA
www.youtube.com/watch?v=6dJ_vK
N4h58&list=UUiMg06DjcUk5FRiM3g
5sqoQ&feature=c4-overview
Video and Podcasts
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Video Vignettes
 Tips Campaign Changed their
Lives
 The Way Things Were
 Changing Social Norms to
Reduce the Acceptability of
Smoking
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Podcasts
 Clearing the Air
 Confronting Ceremonial Tobacco Use among Native American
Tribes
#SGR50 Photo Sharing Initiative
Create a Sign
Post the Photo
Take a Photo
Spread the Word #SGR50
Ideas for Including SGR50 at Conferences and
Meetings
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Participate in the photo-sharing initiative
Use infographics in conference program materials
Provide flyer in conference program or registration
materials
Secure a letter from the Surgeon General or
CDC/OSH leadership to conference attendees
Screen PSA and/or video products or run on
continuous loop
Use plain-language PowerPoint to provide a
presentation or ask if OSH staff can present
50th Anniversary of the Reports of the Surgeon
General Exhibit
To request the exhibit: http://tobaccotimeline.org/contact-us/
Stay Up-to-Date
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To receive email updates about new resources,
please send a message to:
[email protected]
Put “subscribe” in the subject line
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Follow OSH on Twitter @CDCTobaccoFree.
 Follow and use the official #SGR50 hashtag in your
own Tweets about the report.
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Follow CDC Tobacco Free on Facebook, YouTube
and Pinterest www.cdc.gov/tobacco/stay_connected/index.htm