Transcript Web2.0InHLSx

Web 2.0 in the Health &
Life Sciences Enterprise
Dan Kasun
Ben Flock
Microsoft Corporation
Agenda
What is Web 2.0?
Why does it matter for the HLS
Enterprise?
What is Microsoft doing ?
Summary and Q&A
Agenda
What is Web 2.0?
Why does it matter for the HLS
Enterprise?
What is Microsoft doing?
Summary and Q&A
Interesting Defintions
Wikipedia
Web 2.0, refers to a perceived or proposed second
generation of Web-based services—such as social
networking sites, wikis, communication tools, and
folksonomies that emphasize online collaboration and
sharing among users.
Tim O’Reilly’s Compact Definition:
Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make the most of the
intrinsic advantages of that platform: delivering software as a
continually-updated service that gets better the more people use
it, consuming and remixing data from multiple sources, including
individual users, while providing their own data and services in a
form that allows remixing by others, creating network effects
through an "architecture of participation," and going beyond the
page metaphor of Web 1.0 to deliver rich user experiences.
Many more…
Newest Compact Definition
of Web 2.0
“Networked applications that
explicitly leverage network
effects.” – Tim O’Reilly
What is
Web 2.0?
Continuous update
Rich and interactive
UI
Architecture of
participation
Network and devices
as a platform
Data consumption
and remixing from all
sources including
user generated data
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
That’s a little confusing…
let’s look at it a bit
differently….
Technology Adoption
Diffusion of Innovations
Everett Rogers, 1962
Stages of adoption
innovators - venturesome, educated, multiple info sources, greater
propensity to take risk
early adopters - social leaders, popular, educated
early majority - deliberate, many informal social contacts
late majority - skeptical, traditional, lower socio-economic status
laggards - neighbors and friends are main info sources, fear of debt
Adoption Drivers
Research/Government
Niche interest
Business operational
Consumer commerce
Social
Social
Consumer commerce
Business operational
Niche
Research
Rate of Adoption
Electricity
(1873)
Television
(1926)
Telephone
(1876)
Radio
(1905)
100
90
Automobile
(1886)
VCR
(1952)
80
Microwave
(1953)
60
50
PC
(1975)
40
Cell Phone
(1983)
30
Percentage of Ownership
70
20
Internet
(1975)
10
0
1
10
20
30
40
50
60
70
80
90
100
110
120
Source: Rich Kaplan, Microsoft
90
80
70
60
% Usage
The
“1985
Effect”
Computer and Internet Use by Age in 1997
Age:
11-13
50
40
% Computer Use
30
% Internet Use
20
10
1985 marks the inflection
point
0
Those born around 1985
have significantly higher
computer and internet
usage
Computer and Internet Use by Age in 2003
1984-1986 marks the
approximate beginning
of the PC/home
computer
Source: US Census, Current
Population Surveys, 1997 and 2003
90
80
70
% Usage
IBM announces PC/AT
w/MS DOS
Compaq announces clones
Apple announces Mac
Microsoft goes public
Windows 1.0
Dell and Gateway founded
100
60
50
40
30
20
10
0
Age:
16-18
% Computer Use
% Internet Use
The state of computer
technology adoption
Computer and Internet use are hitting the top end of the
adoption curve (at least in 1st world)
“1985 effect”
Growing population who have never experienced a world
without computers
Same populace entered peak socialization years around
1997-1998 – when the Internet exploded
They are now entering the work force and will be a significant
economic and political force
This is only the beginning…
Results/effects
Computer/Internet technology has become an integral part of
the social culture
Computers/Internet no longer thought separately from
everyday lives
Expectations of simplicity and capabilities of
applications/solutions get much, much higher
So what is Web 2.0?
Dan Kasun’s Definition:
It is not a technical phenomenon - it’s a social
phenomenon brought on by technology
adoption.
Web 2.0 is the buzzword used to define the
expectations that today’s population has for ALL
applications, driven by near-universal adoption
of personal computers and the Internet and the
integration of this technology into our social
culture.
What are those expectations?
Let’s look at some “Web
2.0” implementations
Examples
Web 1.0
DoubleClick
Ofoto
Akamai
mp3.com
Britannica Online
personal websites
evite
domain name
speculation
page views
screen scraping
publishing
CMS
directories
taxonomy
stickiness
Web 2.0
Google AdSense
Flickr
BitTorrent
Napster
Wikipedia
blogging
EVDB
search engine
optimization
cost per click
web services
participation
wikis
tagging
"folksonomy"
syndication
Category
Example
Tagging *
Delicious
Start Pages *
Netvibes
To Do
Voo2oo
Peer Production
Digg
Image Storage *
Flickr
File Storage *
Openonomy
News Filters
Memeorandum
Word Proc *
Writley
Calendaring *
Calendar hub
Project mngmt *
Basecamp
Maps *
Local.Live
Site Traffic
Measuremap
Business *
Salesforce
Ads *
Adsense
Encyclopedia *
Wikipedia
Diary *
Blogging
Radio *
Podcasting
Classified *
Craigslist
Who are the users?
Remember – we are at the top of
the adoption S-curve
Not “edge cases”, early
adopters, or technophiles
They are people choose not to
think about technology
Social
Global scale
Consumer
commerce
100-200M people world-wide
Blogosphere growing
exponentially
Over 60 times larger than it was 3
years ago
MySpace: over 100 million users
sharing content, information, and
forming ad hoc communities
Usage is affecting all aspects of
culture – social, economic,
political
Business
operational
Niche
Research
The NEW user expectations
Frictionless entry
Must be fundamentally simple to access and enroll
Appropriate fidelity
From simple to high-fidelity
“It just works” (i.e., it doesn’t suck)
Easily Personalized
Everyday person becomes a “developer”
Information cycle
Store, retrieve, modify, communicate (share, provide feedback)
Networked/Syndicated
Flow in and out to other systems
Provide incremental value
Collective and Democratic
Give people power over content
Rapid change
Users don’t just tolerate change, they DEMAND it
Zero tolerance for downtime
Web 2.0 sites vs.
expectations
Transparent
Fidelity
Personalized
Information
Cycle
eBay
x
simple
x
x
Amazon
x
simple
x
Google
x
simple/RIA
x
x
x
Flickr
x
simple
x
x
x
x
x
x
Utube
x
simple
x
x
x
X
x
x
Wikipedia
x
simple
x
x
x
x
x
x
Live.com
x
simple/RIA
x
x
x
x
x
x
Digg
x
simple
x
x
x
x
x
Deli.cio.us
x
simple
x
x
x
x
LinkedIn
x
simple
x
x
x
x
x
x
MySpace
x
simple
x
x
x
x
x
x
Xbox Live
x
simple
x
x
x
x
x
Site
Syndicated
x
Collective
Rapid
Change
Always up
x
x
x
x
x
x
x
x
NEW Demands on Developers
Focus on the user
Focus on two-way communication and
democratization
Federated/Syndicated - allow information
flow
Managing Security, Privacy, and Property
Lightweight/Rapid Development
7 x 24 x 365
Agenda
What is Web 2.0?
Why does it matter for the HLS
Enterprise?
What is Microsoft doing?
Summary and Q&A
Impact on Enterprises
Customer applications and interactions
Internal applications and processes
Development and IT
Implications for inside the Enterprise
Consumerisation
Differentiated IT
Knowledge Management
Teamworking / KM
Blogs and Wiki’s
Collaboration
IM, Livemeeting
Search, navigation and location
Enterprise Search
Analysis
BI / Mashups
Implications for outside the
Enterprise
•
•
•
Partner and supplier engagement
• Shared blogs, wiki’s etc
• Relationship and trust
Customer / Partner engagement in:
• Innovation (FAST)
• Marketing (Viral)
• Sales (Evangelism)
• Training
• Support
New business models / revenue streams
• Subscription
• Advertising
Introducing Enterprise 2.0
Concieved by Harvard Business School
Professor Andrew McAfee
Defined as emergent, freeform, social
applications for use within the enterprise
Primarily to improve the collaboration
problem (discussed shortly)
The use of blogs and wikis to capture
institutional knowledge, make it
discoverable and lets structure and
organization emerge naturally
Technology
Area
Consumer
Enterprise
Marketecture
Web 2.0 / Saas
SOA / Software
Collaboration
Blogs and Wiki’s
Email and Doc Management
Identity
Relationships and Trust
Security
Tools
RIA tools
VS
Applications
Mashups
Composition
Frameworks
Ajax / Rails
.Net
Languages
Dynamic
Static
Service Support
RSS / ATOM
WS *
Messages
REST
SOAP
Metadata
Micro formats
MDM
Data Format
JSON
XML
Content
Audio / Video
Transaction / Documents
What is Healthcare 2.0
Tool that will help
break down
barriers for better
information
Sharing
“Transform a broken industry by putting Health Care
back into the hands of the consumer”
Steve Case, Founder and CEO revolutionhealth
Other Healthcare 2.0 sites
RateMD
WebMD
EnhancedMD
Healthline
PatientsLikeMe
WhoIsSick
Social Computing for Health…
Other Social Computing for Health Sites
Source: Wall Street Journal, Dec 2006
Healthcare 2.0 Success Criteria
Brand Equity & Identity
Community Empowerment
Unbound Information Access
N-Dimentional Visual Experience
Dynamically Configurable &
Customizable
New wave of tools will serve as an
enabler for industry transformation
over the next 3-5 years.
What is Microsoft Doing to
Enable Healthcare 2.0
 Recent Acquisitions
 Azyxxi
 Medstory
 Expanding Industry Solutions Focus
 New Software Tools
Agenda
What is Web 2.0?
Why does it matter for the HLS
Enterprise?
What is Microsoft doing?
Summary and Q&A
Microsoft’s value proposition for
Web 2.0 developers
User expectations are very difficult to meet
Demands on the developer and the
infrastructure are extreme
Microsoft’s goals
Provide the platforms and software to make
developers highly productive
Provide core services to developers and end
users that will streamline the development
process and accomplish tasks that would
otherwise be prohibitively difficult and/or
expensive
Microsoft Web 2.0
Platforms
Windows Live providing consumer Web 2.0 Services
Office Live providing SMB Web 2.0 Services
MOSS 2007 providing Enterprise Web 2.0 Services
MSN providing news and portal service
Xbox/Xbox Live providing connectivity into the
home
Microsoft Related
Technologies
ASP.NET AJAX
WPF
Gadgets
Windows Live
Virtual Earth
MOSS 2007
Expression
Silverlight
Search
Office Live
Xbox Live
PopFly
Software + Services
adCenter
Demo
XBox Live
Microsoft Office System
2007/WSS 3.0
Built-in capabilities:
Search
Document collaboration
Alerts
Blogging
Wiki
RSS everything
Demo
MOSS/WSS 3.0
ASP.Net AJAX
A framework for building a new generation of richer,
interactive, personalized standards-based web
applications
High-productivity platform for AJAX-style browser applications
Script component model and UI framework for browser-based web applications
Rich suite of components, controls, and behaviors to make Ajax easy
Seamlessly integrate with Microsoft platform and application model
Easily leverages services and components hosted in ASP.NET
Delivers ubiquitous reach and easy deployment
Works with IE, FireFox, Safari web clients – no client install required
Based on existing standards – DHTML, JScript, CSS
Enable world-class tools for AJAX-style application development
Will be integrated with web authoring tools for developers and designers
Next release of VS will provide richer scripting toolset (debugging, tracing, etc)
Demo
ASP.NET AJAX
Live.com
Open Windows Live services to 3rd parties to create a
virtuous ecosystem that mutually benefits users,
developers, partners, advertisers and Microsoft.
Unique application
capabilities
Large user base
and multiple
monetization
models
Developers
End
Users
Live
Platform
Larger advertiser base
Greater ability for ISV
revenue share
More innovation in
WL services
More user value
from Windows Live
Partners &
Advertisers
More engaged and
targetable user base
Unique advertising vehicles
Live Products
Shipping
Beta
Messenger
Favorites
Expo
Custom Domains
Toolbar
Mail Mobile
Live
Local
Search
Xbox
Office
Mail Desktop
Messenger Mobile
Search mobile
Live Writer
Live QnA
Live gallery
Live Product Search
Photosynth
STS
Ad manager
Collaboration
Live Services
Silverlight Streaming
Photos
Contacts
Virtual Earth
Search
Live ID
Custom Domains
Expo
Messenger
Spaces
Writer
Gadgets
Live SDKs
•
•
•
•
•
•
•
adCenter SDK
Live Search SDK
Live Messenger
Activity SDK
Live Messenger
Add-in SDK
Live Spaces
MetaWeblog API
Virtual Earth Map
Control SDK
MapPoint Web
Services
•
•
•
•
•
•
•
•
Live Data SDK
Live Contacts API
Live Alerts SDK
Live Custom
Domains SDL
Live Expo API
Live ID SDK
Live Toolbar
Custom Button
SDK
Live Writer SDK
Demo
Live Search API
Microsoft
Silverlight
Cross-browser, cross-platform plug-in for
delivering the next generation of .NET based
media experiences and rich interactive
applications
Flexible programming model that supports
AJAX, VB, C#, Python, and Ruby
Integrates with existing Web applications.
Silverlight supports fast, cost-effective
delivery of high-quality video to all major
browsers running on the Mac OS or
Windows
Demo
Silverlight
Microsoft Popfly
Democratize Development: Popfly enables users of all skill levels
to create or edit their own mash-ups, Web pages, or gadgets for use
within applications or to simply spice up existing web sites or social
sites.
Easy: You can easily build your first mash-up in minutes using the
built-in tutorials and community features to get help fast.
Social: Popfly provides an online community for all non-professional
developers to share their creations ranging from mashups to custom
AJAX-applications to Windows projects built with Visual Studio
Express.
Share: Popfly supports publishing creations to Windows Live
Spaces, Typepad, any blog engine that supports the MetaWeblog API,
and any site that supports <iframes>.
Silverlight-based - a great example of how Silverlight enables a new
generation of Rich Interactive Applications on the Web.
Demo
PopFly
Agenda
What is Web 2.0?
Why does it matter for the HLS
Enterprise?
What is Microsoft doing?
Summary and Q&A
Summary
Web 2.0 is…
Buzzword used to define the expectations that today’s population
has for ALL applications
These users expect technology to be a transparent facilitator of
their social needs – and expect everything to be: transparent,
easy, personal, connected, syndicated, democratic, always
updated and changing, and always available
It is important because…
Enables new business models
We need to meet our customer expectations
Provides new operational models for better collaboration and
efficiency
What is Microsoft doing to help you achieve Web 2.0?
SOFTWARE that enables you to build these solutions better and
faster (.NET, Vista, MOSS 2007, WPF, Silverlight, Expression,
ASP.NET AJAX, IIS7, etc.)
SERVICES to allow you to deliver capabilities that software alone
cannot achieve (Live, Silverlight streaming, Office Live, Xbox
Live, Virtual Earth, Messenger, Popfly, etc.)
Web 2.0 References
News
http://www.techcrunch.com/
http://tech.memeorandum.com/
http://blogs.technet.com/michael_platt (retired)
http://michaelplatt.net/blogs/architecture/default.aspx (new)
Definitions and examples
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what
-is-web-20.html
http://web2.wsj2.com/web2ishere.htm
http://www.technosight.com/blog/blogoposium-one/
http://web2.wsj2.com/the_best_web_20_software_of_2005.htm
Architectures
http://web2.wsj2.com/visualizingweb20.htm
http://blog.forret.com/blog/2005/09/web-20-mememapoverview.html
http://web2.wsj2.com/is_web_20_the_global_soa.htm
http://www.podtech.net/?p=227
http://www.veryard.com/so/2005/10/soa-20.htm
Live.Com References
Windows Live Developer resource site
msdn.microsoft.com/live
dev.live.com
ideas.live.com
ASP.Net AJAX
http://ajax.asp.net
Mashups and new Web 2.0 APIs
www.Programmableweb.com
Gadgets for Live.com
http://www.microsoftgadgets.com
http://www.microsoftgadgets.com/build/
CardSpace
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.