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GovDelivery® Email & Digital Subscription Management: Better Public Communication in Indiana Sara VonBargen, Sr. Implementation Manager [email protected] June 16, 2009 City Agenda Email is a critical channel What is GovDelivery State of Indiana’s use of GovDelivery – Newsletters 2 GovDelivery New Product Features Questions & Answers Email is the Number 1 Use of the Internet 54% 41% 31% 14% Use Email 3 Use Search Engine Get News Visit Govt. Website Source: Pew Internet and American Life Project GovDelivery World leader in public sector email communication GovDelivery Email & Digital Subscription Management Focus on communication with residents 4 Personalization: Offer residents many choices about what they get and when they get it Automation: Automate the communication process so its easy to get messages out Delivery: Make sure emails get to the inbox not Spam filter Web 2.0 & Collaboration Current Signup Process 1 Find Content of Interest and Subscribe 5 2 Enter email address Current Signup Process 3 Choose Preferences 6 4 Choose Subscription Options Current Signup Process Answer Questions 5 7 6 Thank you for Subscribing! GovDelivery eNewsletter GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost‐effective and easy way to reach residents. – – Saves budget on printing, paper and postage. GovDelivery reduces traditional newsletter publication and sending costs with an ROI of 200% or more possible in the first year. Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible. Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional email newsletters. eNewsletter Case Study 8 St Paul, MN Subject: Mayor Coleman's Update Newsletter 1087 Recipients 98% Delivery Sent August 18, 2008 HTML Newsletters: Custom Styles With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes: Library of templates Auto-Generation of table of contents Image storage capabilities on GovDelivery’s servers All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified Email, and more Ability to create, edit, and apply custom styles to newsletters Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections. 9 Results to Date People signed up: 207,754+ Current topics: MyDNR, IOT News, Bid Recommendations 10 Emails sent to date: 1.7 million+ 585 Subscription Options 35+ Agencies Actively Sending through GovDelivery Current Priorities for Improving Digital Communication 1. Offer key topics from each agency • What does the public care about – Web Trends • What do you want to communicate • Need help [email protected] 2. Have 1-2 people in your agency trained as GovDelivery administrators • Training takes 1 hour • GovDelivery can address your specific questions/concerns during training 3. Start sending messages to the public 11 New GovDelivery Capabilities Snippets Share this Email Scheduled Messages Information Sharing Network Widget Deletions Report Message Analytics Collaboration Network 12 Snippets 13 Use the GovDelivery Snippets page as a quick reference on how to add links to your site Scheduled Sending 14 GovDelivery can be configured to allow scheduled sending of bulletins. Subscriber Profile Deletions Report 15 See subscribers that have been deleted WORLD CLASS REPORTING Optional: Message Analytics Deliverability data for all bulletins Government-Wide Results: Over 50% of subscribers to federal government content open or click on an email at least once every 45 days 16 WORLD CLASS REPORTING Optional: Message Analytics Deliverability data for individual recipients GovDelivery stores data on every click through and open; reports can be exported or viewed online 17 GovDelivery Dashboards 18 COLLABORATION NETWORK Adding Cross-Promotion The GovDelivery Network offers a Collaboration Network to cross-promote between agencies. This allows subscribers to see available updated content from other related organizations. 19 Collaboration Drives Better Outreach GovDelivery Launch Average New Subscribers per Day GovDelivery Collaboration 640 550 425 260 168 85 20 59 9 GPO 20 75 Ready.gov USA.gov Business.gov Source: GovDelivery subscription growth comparing weekdays before and after use of the collaboration network. CDC GovDelivery Information Sharing Process GovDelivery Receives Information from Agency Agency Updates Content in Key Topic Areas (e.g., Recalls, Publications, Recovery Updates) Manual Entry Through Web Interface GovDelivery retrieves RSS from Agency Site Agency Sends Information to GovDelivery via Web Service GovDelivery Sends Update to Subscribers and Makes Available in Topic-Based Feeds Email Wireless RSS Widget Information Made Available for Easy Reposting to Social Media 21 Content Sharing Email Content Sharing to Social Media Subscriber Receives Email from FDA Subscriber Comments on Story Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook” 22 Content Posted to Social Media GovDelivery Widget Capability Step 1: FDA Sends Email Step 2: GovDelivery Data Feed Automatically Updates Widget Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted. 23 GovDelivery Widget Capability Integrated subscription capability to build subscriber base Step 3: Stakeholder Views Content Online Integrated sharing capability promotes reposting to social media 24 Web 2.0 Information Sharing Check this link: http://tinyurl.com/gdsharing 25 GovDelivery Overview •Government to citizen communication •98% Deliverability to inboxes •GovDelivery Subscriber Import •GovDelivery Message Analytics •Copy and paste HTML or use the GovDelivery Newsletter Editor •File Resources •Unique From Name / Email Address •Scheduled Sending •Test Messages and Preview •Filter based on Questions •Share this Email – Discuss this Email Blog 26 Getting Started 27 Questions? 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