Transcript Don’t Make Me Think Steve Krug

Steve Krug
Don’t Make Me Think
Guiding Principles # 1
Don’t Make Me Think
What To Do & Not To
Do:
 Use
short and to the
point titles on links
and buttons
 Use
links and buttons
that are easily
identified
 Organize
your site
(don’t clutter)
Guiding Principles # 2
How We Really Use The Web
Web Pages are scanned/skimmed
This is what us designers
create
This is what our visitors see
*If we have a specific item in mind
Guiding Principles # 3
Billboard Design
101
> Create a clear
visual hierarchy on
each page
> Take advantage of
conventions
> Break pages up into
clearly defined areas
> Make it obvious
what’s clickable
> Minimize noise.

Bet you looked at this

before you looked at this

This block of writing is
obviously talking about
Billboard Design 101

Keeping the noise down
means to make things
easier on the eye such
as:
This is easier to read
Guiding Principles # 4
Animal, Vegetable, or Mineral?
Choices on your website should be mindless
Guiding Principles # 5
Omit Needless Words
Read this before
answering:
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