Transcript Internet Marketing SEO Go Hand in Hand

A/B Testing
with
Google Optimizer
Presented by
Pete DuMelle PD Design, Inc
Brought to you by
UniForum Chicago
HTTP://PDDESIGNINC.COM
Overview
What is A/B Testing
 How to use Google Optimizer
 Other ways to use A/B Testing
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A / B Testing
Google Optimizer
Free
 Website testing and optimization tool
 Helps optimize site design and content
 Helps increase revenue and ROI
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How it works
Design two or three different pages
 Sign up for a Google account
 Add some Java code to a few of the pages
 Let Google track and direct web traffic
 You view the reports
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How to set up
Design your two or three webpages
 Go to www.google.com/websiteoptimizer
 Login with google ID or make an new
account
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How to set up (continued)
How to set up (continued)
How to set up (continued)
How to set up (continued)
Reporting
Plug-Ins for CMS

Drupal
◦ http://drupal.org/project/google_website_optimizer
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WordPress
◦ http://websiteoptimizer.contentrobot.com/
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Joomla
◦ http://www.compassdesigns.net/joomla-tutorials/howto-use-google-web-optimizer-in-joomla
Other usages for A/B Testing

Email Campaigns
◦ MailChimp.com (built in feature)
◦ Manually
 25% Version 1, 25% version 2

Links
◦ bit.ly (share, track, and analyze your links.)
 Post, Social Media, Articles
Key Points

Google Optimizer
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Free
Easy to setup
Works with CMS
Good way to test designs and content
Works in combination of Google Analytics
A/B Testing
◦ Is not just for web pages
Pete DuMelle
PD Design, Inc.
847-769-7495
[email protected]
Presentation
http://www.pddesigninc.com/BusinessBuilding.shtml
Articles
http://ezinearticles.com/?expert=Peter_DuMelle
Thank You