Transcript Jason Garoutte Siteforce: Build and Run

Siteforce: Build and Run Amazing
Websites in the Cloud
Jason Garoutte
Your Web Team is Busier Than Ever
New Websites
New Devices
Landing Pages
More Changes
Social Pages
Marketing Ideas are Waiting for IT Resources
A CMS Only Made More Work for IT
More templates
Upgrades
Database
Templates
Software
Hardware
Siteforce Moves the CMS to the Cloud
Build, Manage, and Publish Your Websites
Content Assets
Text
Images
Flash
Files
Websites
Landing Pages
Mobile Sites
Social Pages
CMS in the Cloud Eliminates IT Hurdles
Deploy
Build
Scale
No servers,
no software,
no upgrades,
no database
Add new sites and
pages as needed
Optimal performance
as traffic grows
Marketers Can Change Websites Faster
Traditional
CMS
Business users change content

vs.

Developers build with drag & drop

Deploy without hardware/software

Scale traffic without effort

Connect to database without code

Business Users Edit Content Without Help
Rich-text Editor
Business users don’t need training to
work with intuitive menu
WYSIWIG
See how your changes will flow,
as you type
Governance
Decide what users can
and cannot change
Import Assets
Import images, text, other assets, and
CSS into content library
Web Developers Build Fast with Drag and Drop
Pixel-Perfect
Design pages exactly as intended, with liquid
layouts and clean, compliant HTML
Declarative
Build sites, site tree, pages, and CSS with menu
clicks, avoiding repetitious code
Inheritance
Design agile sites with nested templates that
each “inherit” structure of its parent
Client-side scripting
Add functionality as desired with HTML blocks,
JavaScript, and libraries like JQUERY
Widgets
Add pre-built blocks of code, such as “menu”
and “data element”, for fast development
Web Developers Manage Designs Easily
Standard CSS
Inheritance
Apply styles at external level, by class, or inline.
Import existing CSS sheets to save time
Pages and components each inherit the style of
its parent as default
Style Menus
Actions
Save time by editing CSS with menu picks
Add pre-built JavaScript actions to change style
during events like mouseover
Before
After
Add Data to Websites in Minutes
Database without Code
Data Repeater
Leverage existing Salesforce data and extend
database to manage any structured web content
Quickly create lists and tables that publish any
data in real-time. Apply filters, sorting, and limits
Records in Salesforce
Data on website
Publish Websites with Confidence
The same trusted infrastructure that
already powers 30,000 websites
Preview
Stage sites to share with colleagues for feedback and
cross-browser testing
Publish
Map your domains to your sites, and publish finished
sites to the Salesforce.com cloud.
No Planned Downtime
Web requests are processed in real-time, and Global
Server Load Balancing ensures that websites function
even during Salesforce.com maintenance windows.
High Performance
Integrated Akamai CDN (Content Delivery Network)
uses a global network of caching servers to deliver
optimum performance as your traffic grows.
HP Increases Conversion with Custom Pages
Achieved design independence from ecommerce site built on Broadvision
Created 3000 unique landing pages for
universities and other groups
30% increase in sign-ups
Generate demand for $200M business
Able to react on same day to promotions
and inventory of competitors
“Siteforce gave me the agility to add pages and
change content at the speed of Twitter.”
Manvir Sandhu
Director of Marketing,
HP, Home and Home Office
FICO Uses Siteforce to Triple Registration
Created stand-alone website to drive
registration for annual conference
Site was built in Siteforce in 4 days
vs weeks on corporate SharePoint site
Marketers now update event details
and speakers bios without IT help
On track to triple registration
Now able to build custom landing
pages for target segments
“Siteforce gave us the freedom to make
the website I’ve wanted for years.”
Jamie Nelson
FICO
Senior Mgr, Web Publishing and Governance
THANK YOU
Siteforce Complements Force.com and Heroku
Customer-facing apps
Employee-facing apps
Marketing websites
• App logic
• Ruby & Java in the cloud
• No planned downtime
• App logic
• Visualforce
• Extend to web & portals
• Content management
• Drag & drop studio
• No planned downtime
Siteforce is Built on Top of Force.com
Widgets
• Drag & drop design
• Content management
• Configurable widgets
• No planned downtime
• Akamai CDN
• Data-driven content
• Visualforce pages
• Trusted infrastructure