Transcript Editing

Editing Web Sites
Writing for the Web
The Internet Writer’s Handbook 2/e
Contents
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Sentences
Word choice
Style
Spelling
Checklist
The Internet Writer’s Handbook 2/e
Keep sentences short
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Under 20 words
The Internet Writer’s Handbook 2/e
Avoid vague words
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A lot (not alot)
Big
Bunch
Good
Nice
Pretty
Some
Stuff
Thing
The Internet Writer’s Handbook 2/e
Avoid buzzwords
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Check it out
Cool
For your viewing pleasure
Hot
Information superhighway
Lots
Neat
Newbie
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One-stop shop
pleasure
Full of resources
Functionality
Stuff
Surf/surfer
TechnoThread
Tips and tricks
Ultimate
Up and running
The Internet Writer’s Handbook 2/e
Avoid adding unnecessary endings
to nouns
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Examples:
• -ting, -ation, -ment, -istic, -ology, -ity, -ize
• If you’re architecting the information in a Web
site. . .
The Internet Writer’s Handbook 2/e
Avoid jargon
The Internet Writer’s Handbook 2/e
Use an informal style and
personal tone when appropriate
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Contractions
“You”
The Internet Writer’s Handbook 2/e
Use personal pronouns
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The user will find. . .
You will find. . .
The Internet Writer’s Handbook 2/e
Examples: YOU orientation
The Internet Writer’s Handbook 2/e
Avoid promotional language
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This web site is to briefly show you the
amazing technologies available to you,
for your own amazing site.
The Internet Writer’s Handbook 2/e
Be careful with humor
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Avoid puns and plays on words.
Avoid local humor.
Use cartoons when they are appropriate.
Be careful with humorous headings and
link text so that it is clear what they
mean.
The Internet Writer’s Handbook 2/e
Consider international readers
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Writing style
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Phone numbers
Measurements
Times
Dates
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• Vocabulary
• Sentence length
The Internet Writer’s Handbook 2/e
Use positive wording and a
confident style
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I hope. . .
This page is an attempt. . .
I have not been able to keep up this page. .
The Internet Writer’s Handbook 2/e
Use a confident style
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These pages are meant to be a
collection of Internet statistics in one
place.
The Internet Writer’s Handbook 2/e
Convey your credibility
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Use a confident style.
Avoid promotional language.
Be accurate.
Provide support materials that give your
background.
Tell how often material is updated.
The Internet Writer’s Handbook 2/e
Check spelling
The Internet Writer’s Handbook 2/e
Editing Checklist
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See Review Checklist in the Appendix
The Internet Writer’s Handbook 2/e
Check for the following:
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Key Web page elements required for each Web page
Format consistency
Consistency in wording
Spelling
Grammar
Punctuation
Usage
Style & tone
Omitted words
The Internet Writer’s Handbook 2/e
The Internet Writer’s Handbook 2/e