Transcript PowerPoint 演示文稿

Passage Three Website Design
Training target:
In this part，you should try your best to form
good reading habits. In order to avoid your ill
habits such as regression，you should read with
the card showed to you in the preface of this book.
Keep reading the paragraphs from the beginning
to the end without stopping.
Text
• Many people wish to create a flashy website.
But creating a great website doesn’t happen at
the tips of the fingers，it happens in the depths
of the brain. Outstanding websites result from
extensive planning. Prior preparation saves
time and avoids frustration both during page
creation and when updates and additions are
required. The 3-step design tutorial will show
you how to create high-end attractive websites.
Step1-Determine who use your
site and their information needs
• Successful websites know who their customers
are and why they visit，and they provide a
responsive and attractive display to those
viewers. Customers don’t visit our site because
we spend time creating it; customers deserve
maximum benefit from the time they allocate
to us.
Step2-Editing your WebPages
• Step2.1: Establish an identity and use it
consistently on all pages Viewers of our
webpages，should know exactly who we are，
and after being linked，should know if they’re
still on one of our site’s pages. It doesn’t mean
every page looks the same，but the colors and
graphics we use should be consistent
throughout the website. Establish a theme or
identifying characteristic for your website.
Step2.2: Create user-friendly
navigation
• On a well-planned website it’s quick and easy
to get to information pages-that’s navigation.
Plan navigation before pages are created.
Esablish a navigation plan to ensure that
viewers quickly get what they need and that
new pages of content can be quickly inserted
and located.
Step2.3: Page layout
• What’s the difference between a webpage and
a GREAT webpage? A webpage gives us
information; a GREAT webpage catches our
attention that “Oh，Wow!” reaction-and gives
information as expeditiously as possible-the
key is planning and creativity.
• To begin layout，analyze the information to be
displayed and decide how it will be most
readable. Pick the template that best
accommodates that display. As your templates
were created，page layout may have been
anticipated.
• There are three methods to create balanced
page layout: blockquote margins，tables，
and frames . Each method has pros and cons; it
can be advantageous to use all three to build a
website.
Step 2.4: Focus on text
• Viewers come to website for information and if they
don’t get what they need，flash and glitz won’t bring
them back. The best websites pack essential
information into well-organized and well-written text.
WebPages should not，however，be too heavily
written text. Surveys show that Web users will not read
long paragraphs of information. They prefer concise，
bite-sized sections，clearly delineated so they can scan
for the information they need. You should write
essential content as clearly and concisely as possible
with brief topic headers.
Step2.5 Use graphic images to enhance，
not overpower
• Graphics are a special challenge for web
designers，requiring balance between overuse
and skimpiness. A site filled with graphic
images can have charm and impact. The secret
for effective graphics is to stick to the theme
and identity of the website.
Step3—Putting your new site on the
web
• Step3.1: Domain Name Registration
• The domain name is the address that users type
into their web browsers（Internet Explorer or
Netscape）to view your website. You select
one or more proposed domain names such as
Amazon.com or Buy.com. Your domain name
must not be used by anyone else，and shorter
is better. Choose a domain name that best
reflects your business，products or services.
Step3.2:Publish the Website
• In this step you will be given instructions for
uploading your new website to a computer
known as “server” where it makes your
information available to any web surfer in the
world wide. You will need an FTP client in
order to upload files to your web server.
CuteFTP www.cuteftp.com are highly
recommended.
• Once a host has been selected，we will
“publish” your new website for accessibility to
everyone on the World Wide Web.
Step3.3: Promote your website
• Website promotion involves submitting your site address and
search words to the top12search engines，which are Netscape，
Yahoo，Microsoft，Alta Vista，Ask Jeeves，AOL，Excite，
Google，Goto，HotBot，Looksmart and Lycos. These
engines represent over98%of all U.S web searches. We can
create special “headers” on your website that include all the
necessary search engine friendly information. Other website
promotion you may establish is: placing your web address on
all stationery，business cards，and all broadcast and printed
advertising media. You can begin as soon as your domain
name is registered.
• Creating and publishing your website is just “Tip
of the Iceberg”. The remaining90%is unseen
below the surface. These unseen features are
important to the success of your website. They
include meta tag creation，regular search engine
submission，marketing exchange programs and
many other promotional programs.
The End