Transcript Issues to Consider with HTML Newsletters and Goldmine

Issues to Consider with HTML
Newsletters and Goldmine
 Incompatibility
 Some e-mail services do not allow or will
not view HTML e-mail (old Juno)
 Some people HATE receiving HTML
e-mail for speed and other issues
 Solutions
 Send 2 newsletters, text only and HTML
 Add “Click Here for Text Only Version” at
the top of the message
Issues to Consider with HTML
Newsletters and Goldmine
 Graphics Must Be Stored on the Web
 You must be able to upload graphics to a
website that anyone can view
 All graphics should use Absolute URLs
(ex. “http://www.christianconsulting.net/images/steve.jpg”
instead of just “steve.jpg”)
 People viewing HTML e-mail must be
connected to view newsletter graphics
Issues to Consider with HTML
Newsletters and Goldmine
 Maintaining Consistency of
Institutional Image in HTML
Newsletters
 Be sure to use existing graphics
standards and policies
 Use your website’s stylesheet wherever
possible (ask web admin for help)
 Make your e-mail template look like your
website (ask web admin for help)
Issues to Consider with HTML
Newsletters and Goldmine
 Beware of Whopper Graphics
 Be sure all graphics are at 72 dpi
 In most cases, newsletter graphics
should be no larger than 600x300
 Web Optimize all graphics before using
them in newsletters
 Paint Shop Pro 7 (graphics editing/
optimizing software) can be had for less
than $40.00
 Choose the right graphics format
Issues to Consider with HTML
Newsletters and Goldmine
Format
Used For
Compression
Colors
BMP
TIF
System and
Printing
None
16.7m
JPG
Photo type
images
Yes
16.7m
GIF
Line art and clip
art type images
Yes
256
Issues to Consider with HTML
Newsletters and Goldmine
 Avoid SPAM Association
 SPAM is unsolicited commercial e-mail
 Recruiting e-mail sent to someone who
did not request it is SPAM
 Many ISPs will terminate service for
anyone using SPAM tactics of any flavor
 Always include instructions on how to
unsubscribe from any newsletter or
mailing list you send