Transcript Unit D PPT
Internet Research
Fourth Edition
Unit D
Internet Research: Unit D
Finding
Specialty
Information
Internet Research – Illustrated, Fourth
Edition
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Objectives
Understand specialty
information
Find people and places
Locate businesses
Search periodical
databases
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Objectives
Find government information
Find online reference sources
Search vertically
Join the social search
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Understanding specialty information
How to find specialty
information
Scope and focus
Free or pay?
Incomplete coverage
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TERMS TO USE
Deep Web or Invisible Web
~ Web content that is invisible to and nonsearchable by most traditional search tools; the
largest part of the Web
Surface Web or Visible Web
~ Web content that most Internet search tools
can search and index
Dynamically generated Web pages
~ Web pages that a database creates based on
a specific query or a login name and password
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Understanding specialty information
This conceptual graphic
contrasts
Internet content searched by
traditional search tools
to
Internet content searched by
specialty search tools
If this figure were to scale,
the circle representing
the Deep Web
would be dozens of times larger than
the circle representing
the Surface Web.
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Finding People and Places
search for names of people
search for phone numbers
search for street addresses
search for email addresses
search for map and travel information
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Finding People and Places
Remember that:
online white pages are not
comprehensive
it is difficult to find individuals’
emails in online directories
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CLUES TO USE
Capital letters are not needed when
searching for proper names for
people, cities, business, etc.
Yellow/white-pages tools return better
results if you enter less information
rather than more
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CLUES TO USE
Many online map sites have special
features that can be useful for planning
a trip or finding local sites.
Some sites provide directions, area
landmarks or services, links to hotels or
historical sites, and different views,
including road-map views, aerial views,
and hybrid views.
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Locating Businesses
search for businesses by name
search for businesses by category
search for business addresses
search for nearby businesses
Search for maps to businesses
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Searching Periodical Databases
Periodical databases
~ provide some of the most authoritative and
current information in the invisible Web
~ the most comprehensive ones are usually
accessed at libraries due to high subscription
fees
~ some online ones provide recent information
for free but charge for archive material
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Types of periodicals
Scholarly / Research
Professional / Special interest
General interest
Popular
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Types of periodicals
Scholarly / Research
~ provide information on original research
and experiments
~ are published by a university or
organization
~ is for scholars, professionals, and
university faculty and students
~ has resources provided in citations
and/or bibliographies
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Types of periodicals
Professional / Special interest
~ provide information on professional practice
and case studies
~ published by an organization or professional
association
~ designed for professionals and university
students/faculty in the field
~ resources usually provided in citations
and/or bibliographies
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Types of periodicals
General interest
~ provide information to inform, entertain,
and advocate
~ published by a commercial publisher
~ designed for the somewhat
knowledgeable reader; may contain
somewhat technical language
~ resources often mentioned in text
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Types of periodicals
Popular
~ provide information to entertain
~ published by a commercial publisher
~ designed for a general audience
~ resources rarely mentioned
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CLUES TO USE
Online news stands include:
free general ones, such as: NewsLink, MagPortal,
NewsDirectory, and FindArticles
partially free one-title ones, such as: The New York
Times, The Times, and The Washington Post
free links from subject guides, such as from: Librarians’
Internet Index (LII) and Internet Public Library (ipl)
costly subscription ones usually available at libraries,
such as: ProQuest and InfoTrac
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Finding Government Information
Governments publish much information
Governments often provide links,
portals, vortals, and specialty search
engines for the information they
produce
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TERMS TO USE
portals
~ large Web gateways providing access to
huge amounts of information, often including
search engines, news, shopping, e-mail,
chat, and more
vortals
~ a portal that focuses on one topic or
industry is called a vertical portal or a vortal
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Finding Online Reference Sources
Like print reference sources,
online reference sources include
almanacs, dictionaries, directories,
encyclopedias, bibliographies, maps, etc.
Library Web sites often link to useful online
reference sources.
Academic library Web sites often link to
sites useful to specific classes on campus
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Finding Online Reference Sources
To find good online reference sources:
use a trailblazer page in the field
use an online virtual library or subject guide
ask a teacher in the field
explore your library Web site for links
ask a librarian
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Searching Vertically
Vertical searches focus on specific
categories of media content
Vertical searches are usually for video,
audio, images, and news
Other vertical searches can be for specific
categories such as maps, jobs, doctors,
shopping, health, etc.
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Searching Vertically
Larger search tools sometimes provide an
option to limit search results by media type
Specialty search tools may specialize in
returning only one type of content
Some specialty search tools provide special
features, such as podcasts, which provide
automatic downloads of media and content
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CLUES TO USE
Blended or universal search:
Blended search or universal search combines
traditional search results with vertical search
results
These searches are useful for scanning what is
available, but can provide irrelevant results if
you can only use a certain media type.
The major search engines all currently use
blended search when a vertical search isn’t
requested.
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Joining the Social Search
Social search relies on community participation
and human judgment to locate information of
common interest and answer specific questions
Social search works well for finding subjective
material that requires informed opinions
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Joining the Social Search
Common forms of social search include:
~ Blogs
~ Bookmarking or Tagging sites
~ Collaborative Harvesters
~ Question and Answer sites (Q&A)
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Joining the Social Search
Blogs
~ sites where users post commentaries and
invite comments
~ can be general or personal
~ can be specific to topic and audience
~ are usually unread, except by the writer or
family and friends
~ sometimes are must-reads within specific
professional or cultural groups
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Joining the Social Search
Blog search engines find blog
posts by topic
Blogosphere refers to all blog
content and the interconnections
that form a social network
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Joining the Social Search
Social bookmarking or tagging sites
~ allow users to store and describe their favorite
Web pages with tags or descriptors
~ allow searching for popular sites and content
by topic
~ often rank results by popularity
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Joining the Social Search
Collaborative harvester sites
~ are aggregate or collected forms of social
search
~ let users nominate and vote on content
~ rank results by popularity
~ allow searching for popular sites and content
by topic
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Joining the Social Search
Q&A or Question and Answer sites
~ allow users to ask, answer, and search for answers
to questions
~ usually require registration to post a question or to
provide an answer to a question
~ allow questions to be asked in normal English
syntax
~ often allow the user who posted the question to
rate answers and choose the best one, which will
rank it higher when the next user searches for an
answer to that question
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CLUES TO USE
Wikis:
Wiki software lets anyone using a Web browser add
or modify Web page content
“Wiki” is taken from the Hawaiian word for “quick”
Wikis often provide links to authoritative online
resources
A wiki, or any group communication tool that allows
users to create and edit content, risks accidental or
intentional misinformation
The largest, most popular wiki is Wikipedia.org
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Finding specialty information includes:
understanding specialty information
finding people and places
searching periodical databases
finding government information
finding online reference sources
searching vertically
joining the social search
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INTERNET RESEARCH
End