Transcript Recruiting Web 2.0

Recruiting in
the age of
Web 2.0
Bryan Baldwin
California Department of Justice
WRIPAC April 2008 Meeting
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Recruiting 2.0
Agenda
 The evolution of recruiting
 What is Web 2.0?
 Top websites and how to
use them
 Legal concerns and
challenges to evolving
 Q&A
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Traditional Recruiting
 Newspaper and other print ads
 Career fairs/events
 School career centers
 Printed promotional material
These are all still important!
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Modern Recruiting
 Agency career portals
 Internet job boards
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Wikis
Video sharing
Social networks
Blogs and personal pages
Comments
Community-of-interest sites
Still important
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Recruiting 2.0
Why We Must Evolve
• Looming retirements
• Tight labor market
• “Post and pray” won’t work
• HR being asked to show ROI
• Where are the candidates?
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Candidates Types
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Active
Semi-Active
Semi-Passive
Passive
Which types are you usually getting?
Where do you think most of the top candidates are?
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Recruiting 2.0
What is Web 2.0?
Web 2.0 is a trend in the use of World
Wide Web technology and web design
that aims to facilitate creativity,
information sharing, and, most
notably, collaboration among users.
With these advanced capacities, a
second generation of web-based
communities and hosted services,
such as social-networking sites,
wikis, blogs, and folksonomies, are
evolving.
Source: Wikipedia, March 27, 2008
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Consider the top 10 most visited websites:
1. Yahoo!
2. YouTube
3. Windows Live
4. Google
5. Myspace
6. Facebook
7. MSN
8. Hi5
9. Wikipedia
10.Orkut
Source: Alexa.com, 03/18/08
Search engine/content
User-generated content
Search engine
Search engine
Social networking
Social networking
Search engine/content
Social networking
User-generated content
Social networking
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Dominant Themes
Interactivity
Connectivity
What are you doing to engage your candidates?
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Wiki(pedia)
 What is a wiki?
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A wiki is software that allows registered users or anyone
to collaboratively create, edit, link, and organize the
content of a website, usually for reference material. Wikis
are often used to create collaborative websites and to
power community websites.
 What is Wikipedia?
 How can we use this for recruiting?
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Own your Wikipedia page
Direct traffic from Wikipedia
Start your own wiki! (e.g., with pbwiki)
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Example: U.S. Army
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YouTube
 What is it?
 Why would we want to use it?
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Popularity
Multi-media
 How can we use it?
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Create & distribute recruiting videos
Create a YouTube channel
Surf for commenters
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Example: Google
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Social Networking Sites
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Online Patterns
Google
Careerbuilder
Source: Alexa
MySpace
Facebook
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Online Patterns
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The Big Players
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MySpace
• Pro: the most popular
• Con:
• Facebook
• Pro: college grads (lots of passives)
• Con: can be challenging to use
• LinkedIn
• Pro: experienced professionals
• Con: not free
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LinkedIn Search Results
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LinkedIn Profile
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Facebook Search Results
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Facebook Profile
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Facebook Fan Page
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MySpace Search Results
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MySpace Profile
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MySpace Page
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Blogs
• Have been actively used by progressive employers
for years
• Used to attract individuals based on content that
interests the highly qualified
• 39% of Internet users read blogs (2006)
• 24% of Gen Yers (18-26) read blogs (2006)
• 35% of teen girls blog (2007)
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Recruiting 2.0
Is all this legal?
It’s as legal as any other recruitment or
assessment practice.
Best practices:
1. Don’t assume that what you see on a page was placed there by
the owner.
2. Make sure invite/hire decisions are not based on protected
characteristics.
3. Make all invite/hire decisions based on job-related qualifications.
4. Document your invite/hire decisions.
5. Train those that will be using these technologies.
6. Consider centralizing their use (although this has downsides, like
potentially limiting Facebook use).
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Is this age discrimination?
• Internet users between the ages of 35-54
now account for 40.6% of the MySpace
visitor base
• 62% of YouTube users are 35 or older
But, this does NOT mean you should
stop tracking the demographics of
your recruitment & applicant flow!
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Source: http://jobsinpods.wordpress.com/2008/03/11/are-older-job-seekers-using-social-media-sites/
Recruiting 2.0
The challenges of evolving
• Expect resistance from folks who are not familiar
with this technology (esp. MySpace)
• Expect these sites to be blocked by your network
security—but don’t let that stop you!
• Finding passives takes more time.
• Have a plan. Check out:
http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
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Get in the pool.
Like this.
Not like this.
And this.
But not like this.
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Other Creative Options
1. Podcasts (e.g., through jobsinpods)
2. Search engines (posting and optimization)
3. Track searches: e.g., jobster.com
4. Find online places where talent “hangs out”
5. Others?
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–
How can I keep
up on
everything?
Blogs/Discussions:
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www.ere.net
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www.recruiting.com
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www.cheezhead.com
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Webcasts:
www.hr.com
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www.humancapitalinstitute.org
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Recruit the best
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