Web sites - US Coast Guard Auxiliary, District 9ER

Transcript Web sites - US Coast Guard Auxiliary, District 9ER

United States Coast Guard Auxiliary
District Nine Eastern Region
COMMUNICATION
SERVICES
2005 Fall Conference
October 1, 2005
Daniel A Stearns • DSO-CS
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INTRODUCTION
Sign-in on the Worksheet Form
DSO-CS
YOU
Name
Flotilla
Office
Interest/Experience
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OVERVIEW
Duties &
Responsibilities
Guidelines
Content & Interactivity
Marketing
Resources
News
Demonstrations
Question & Answer
Conclusion
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DUTIES &
RESPONSIBILITIES
CS Officers
Common
FSO-CS
SO-CS
DSO-CS
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Common Duties &
Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory.
Website
Webmaster
Promote among units and
members.
Monitor all e-mail NETs
Monitor national website
Distribute information.
Coordinate and cooperate
with PB & PA Officers
Maintain records.
Transfer property and
records
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DSO-CS
Supervisor is VCO
Know contents of all
sources that p ertain to
CS.
Know Auxiliary resources.
Supervise and coordinate
ADSO’s
Oversee flotilla and
division websites
Maintain list existing
websites
Evaluate BOW.
Work with DVCs and SO’s
Request monthly reports
Collaborate with other
Districts.
Facilitate training
Increase awareness with
articles.
Other duties as
requested/assigned.
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SO-CS
Supervisor is VCP
Work with DSO and
FSO’s
Request monthly
report from FSOs
Oversee flotilla
websites
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FSO-CS
Supervisor is VFC
Responsibility and
supervision
Keep Flotilla
informed of
developments
Facilitate the
information relay
process
Distribute electronic
information to
members without
access.
Monitor your district,
division and flotilla
websites
Work with SO
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GUIDELINES
Unit Responsibilities
Auxiliary Internet Web Sites Policy
Site Notification and Approval
Site Identification
Links
Content
Privacy Policy
Website Review
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Unit Responsibilities
Unit Approval and authorization
Notify DVC–IW of existence.
Independent Sites.
Locally Operated and maintained.
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Site Approval &
Authorization
Notify SO-CS, DSO-CS, DVC-IW.
Only Authorized websites
Display the Auxiliary Logo.
Identified as a USCGAUX.
National will approve or require changes
Questions should be sent via the chain
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Site Identification
Identification in the code.
<HTML>
<HEAD>
<TITLE> US Coast Guard Auxiliary - Ninth
District Eastern Region< ⁄ TITLE>
</HEAD>
Proper Identification
USCGAUX & Unit
Graphic or Text
<IMG SRC="/image/auxban85.gif" ALT="US Coast
Guard Auxiliary">
Recommend ALL graphics and links use ALT/TITLE
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Links
USCG & USCGAUX Links
National Web site,
Relevant district, division, and flotilla sites.
Internal Site Links
Legitimate business objective.
No endorsement
Good taste, and not discrediting
Value added source of information
Service directly related to activities.
Link Disclaimer
Functional
External Links
Ensure they depict the purpose and intent of your site
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Content
Developed and maintained for level
Further objectives
Accurate, current, concisely stated, and understandable
Indication of original source.
No approval for Reproductions of official information
intended for public distribution.
Approval required for all other information.
No posting of inappropriate information
No use of the Official Auxiliary Seal.
Pages Load Quickly
Email address or MAILTO
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Privacy Policy Statement
Personal Data collection.
Surveys, Questionnaires, or Registration
Forms
Inform users
Reason to collect data.
Limited access and use
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AUXILIARY INTERNET WEB
SITES POLICY
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Review Process
Auxiliary Internet Site Checklist.
Overlooked Requirements
Title Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
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CONTENT &
INTERACTIVITY
“Original content
is the most important trait
of a great Web site”
“The second most important trait
a Web site should have is
interactivity”
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CONTENT
Would you read a publication each
month if every issue was identical?
Our unit publication needs articles to
be successful, so do our websites.
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CONTENT
Keys
Timely, Fresh, & Relevant Content.
User Interaction.
Credible, original content.
Valuable, not lots of data
Customize and target your content
Responsive.
Easy to read.
Think "one-to-one" Web sites
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CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
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CONTENT - Sources
Concepts and trends that will reduce
duplication of effort.
Answers to common questions
Where to obtain content?
Elected Officers
Members
PA & PB
RSS/XML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
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CONTENT
Many sites are lists that someone else has
already done.
Dominate a subject area; become the site for
that subject.
Have a secure and automated server
Tracking
Automation
Searching
Security
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INTERACTIVITY
Do we learn better from a preacher or a
facilitator?
Interaction helps us focus and retain more,
as our websites become interactive,
people will reside and realize more.
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INTERACTIVITY
Keys
Good interactivity engages the user
makes your site memorable
Be well-organized
Use an appropriate metaphor
Fill a niche
“Users equate poor organization with poor site
design”
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INTERACTIVITY - Ideas
User Interaction
Voting
Polling
Discussion
Q&A
Photographs
Articles
Registrations
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MARKETING
“The Web is an interactive, dynamic,
and rapidly changing novel
communications medium; that should
reflect your website in a well-organized,
edited, and timely original content set
in an attractive, interactive, and
consistent format.”
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MARKETING
On-going Campaign
Who are we targeting?
What are we trying to accomplish?
When will they get the information?
Where do people find us?
How do we send the message?
Professional Image
Our Conundrum?
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MARKETING – WHO?
Who are we targeting?
New Members?
Current Members?
Public?
Boaters/Aviators?
Others?
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MARKETING – WHAT?
What are we promoting?
Public Information
Member Information
Recruiting
Aux Services
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MARKETING – WHEN?
24 Hours per Day
7 Days per Week
52 Weeks per Year
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MARKETING – WHERE…
Where do we find your site?
Search Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
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MARKETING – How?
How do you find out about web sites?
Search Engine
Other Web Sites
TV Shows
Periodicals
People
E-Mail
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PROFESSIONALISM
We are representatives of the US Coast
Guard.
Our Websites need to represent the
professional image of our organization.
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PROFESSIONALISM GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
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CS Officers Conundrum
What do people think when we say USCG or
USCGAUX?
What about the other activities: Photographers, Writers,
Computer Professionals, Cooks, Medical, Environment,
Aviators, Communications…
So the dilemma is:
How do we target skilled individuals who would be a tremendous
asset to our volunteer organization and the USCG, that may not
have interests in “water”?
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RESOURCES
CS Guide
http://csguide.auxservices.org/index.php
AIRS
http://www.uscgaux.org/~airs/
AUX-04 “C” School
http://cschool.auxservices.org/aux04/
Web Support Directory
Public Affairs Guide
Publications Guide
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NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
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DEMONSTRATIONS
Technical Concepts?
HTML
PHP
SSI
Software Tools?
FTP
Frontpage
Other?
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QUESTION & ANSWERS
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CONCLUSION
Please ensure you have signed the workshop form.
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