Transcript Tom de Ranitz, marketing consultant Pam Belding, Web designer

TRANSFORMING OUR WEB PRESENCE
IN THE MARKETPLACE
A Report to the Learning and Technology Roundtable
December 2009
Jeff Iseminger, Integrated Marketing
Redesigners
 Enrollment Marketing Team
< reports to Enrollment Management Task Force
< chaired by Jeff Iseminger, Integrated Marketing
 Tom de Ranitz, marketing consultant
 Pam Belding, Web designer
 Web Development team, ITS
 Stakeholder input
< “owners” of redesigned pages
< current students
< prospective students
University Home Page:
Before and After
Other custom-designed pages
12000
10000
8000
6000
4000
2000
0
Prospective page visits per week
2006
2007
2008
New Tier 3 Design
 modular grid system that allows great design
flexibility
 intended for college, department, office and
program home pages
New template wrap for all pages
Budget
 $100,000 original grant
 $12,000 remaining, as of Dec. 1, 2009
 Focus of remainder:
< additional photography for new Web pages and
downloadable Image Library
< scheduled for spring 2010
What’s needed now?
 A Director of Web Marketing to help
departments, colleges and offices redesign their
pages with these aims:
<
<
<
<
Use vibrant color and emotive photography.
Write engaging copy designed for target audiences.
Include “sell,” not just “tell.”
Deploy new flexible Tier 3 structure for home pages.
TRANSFORMING OUR WEB PRESENCE
IN THE MARKETPLACE
A Report to the Learning and Technology Roundtable
December 2009
Jeff Iseminger, Integrated Marketing