Transcript GROW YOUR BUSINESS WITH IBM SOFTWARE

GROW YOUR BUSINESS WITH IBM SOFTWARE
GROW YOUR BUSINESS WITH IBM SOFTWARE
Augment Your Web site With
IBM Marketing Assets
Generate Leads And Drive Sales
Andrea Solka
[email protected]
Program Manager, Software Channel
Marketing
IBM
www.ibm.com/partnerworld/software/syndicate
© 2008 IBM Corporation
© 2008 IBM Corporation
GROW YOUR BUSINESS WITH IBM SOFTWARE
Web Syndication
Save money & resources as you build
customer loyalty by leveraging IBM web
content
Syndication service provides
content – the foundation for
Web based demand generation
capabilities.
Your Website
Advantage for BPs
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Content & offers updated automatically
Customizable content
Easy to implement, nothing to maintain
Demonstrate partnership and expertise
No charge
“The free syndication of information from IBM’s Web site has acted as an
online sales force for us by keeping our site updated with new product
announcements and information. The ability to have our Web site
automatically populated with information on IBM’s latest innovations has
complimented our marketing initiatives around key software, hardware and
services offerings for our customers.”- David Sylvestre VP, Marketing,
Lighthouse Computer Services
© 2008 IBM Corporation
GROW YOUR BUSINESS WITH IBM SOFTWARE
Transform your Web site into a powerful sales and
marketing tool to help build business
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Customer communications
- Reference white papers, announcements,
marketing clips, product/solutions, etc. in
your marketing campaigns
- Stay in touch, reason to call, uncover
interest
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Customer education
- Co-browsing: Over the phone or onsite, take
customers to your Web site to highlight
relevant products
- Print articles, white papers and product
details and use as a leave-behind
- Show a “strategic” relationship with IBM and
demonstrate expertise
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Use with internal sales teams
- Resource for sales reps to train themselves
and become experts
© 2008 IBM Corporation
GROW YOUR BUSINESS WITH IBM SOFTWARE
Little to no effort required to leverage
complete set of IBM marketing assets
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Absolutely no charge
- Business Partners do not incur any costs
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Easy to implement
- Takes less than one hour
- Add only a single line of HTML code to your
website
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Easy to maintain
- IBM product content is updated on a regular
basis
© 2008 IBM Corporation
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Customized to match your Web site’s
unique look and navigation style
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Only receive marketing assets for specific
product lines you carry
GROW YOUR BUSINESS WITH IBM SOFTWARE
Key benefits of IBM Software Web Content
Syndication
• Benefit is available at no charge
Business Partners are not charged for this service
• Implementation is simple
Takes less than one hour, using one line of HTML code
• Prospects are engaged
Prospects remain on your Web site while researching IBM products and
solutions
• Content is updated
IBM marketing content is integrated into your Web site on a regular basis
• Web site is transformed
Quickly turn general interest into qualified leads and sales
If you have questions, e-mail [email protected]
© 2008 IBM Corporation