Transcript Introduction: What do you need to build an Ecommerce Site?

Introduction: What do you need
to build an E-commerce Site?
M A El-Affendi
PSU
What are E-commerce Systems?
• A Special type of WEB application that
makes it possible to perform business
transactions on the Internet.
• Many types: B2C, B2B, G2C, C2C
• A fast growing area: billions of dollars are
now invested in building e-bus systems.
Requirements:
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Vision and Motivation
A digital certificate.
A domain name.
Merchant account.
A private server or a hosting site.
Software Development
Requirements
• You need to build the site and test it on your
local machine.
• For this purpose you need a local WEB
server (For this course we will use IIS 5 or
later).
• Visual Studio.Net.
• SQL database server.
Bypass
proxy
Visual Studio.Net
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Full support of ASP.NET.
Many Languages.
Visually Building your WEB pages.
The Codebehind concept.
Creating and accessing databases.
Use F5 to test your site.
Toolbox
Server controls
Solution
Exp.
Properties
Server
Explorer
SQL server (MSDE)
WEB Business Models
• Business models the on the Web include:
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The Storefront Model
The Auction Model
The Portal Model
The Name-Your-Price Model
The Comparison Pricing Model
The Demand Sensitive Pricing model
The B2B Exchange Model
E-business
• An e-business can be defined as a company that
has an online presence.
• E-commerce businesses allow customers to sell,
trade, barter over the Web
• The company’s policy, operations, technology and
ideology define its business model
Storefront Model
• Storefront model enables merchants to sell
products on the Web
– transaction processing, security, online payment,
information storage
• E-commerce allows companies to conduct
business 24-by-7, all day everyday, worldwide
• An e-commerce storefront should include
– online catalog of products, order processing,
secure payment, timely order fulfillment.
Shopping Cart Technology
• Shopping Cart
– An order-processing technology allows customers to
accumulate lists of items they wish to buy as they
continue to shop.
• The shopping cart is supported by
– the product catalog, merchant server, database
technology
• Many companies combine a number of purchasing
methods to give their customers a wide array of
options.
Online Shopping Malls
• Online Mall
– A collection of online retailers that offer their products
and services on a single site.
• In an online mall, consumers can use the mall’s
shopping cart technology to purchase items from
many stores in a single transaction.
• Online malls act as shopping portals directing
traffic to the leading shopping retailers for a
specific product.
• Online malls offer speed and added convenience
to a customers shopping experience.
Auction Model
• Online auction sites act as forums through
which Internet users can log-on and assume
the role of either bidder or seller.
• Sellers post items they wish to sell and wait
for buyers to bid.
• Auction sites collect a commission on every
successful auction.
Portal Model
• Portal sites give visitors the chance to find almost
everything they are looking for in one place.
• horizontal portals
– portals that aggregate information on a broad range of
topics.
– Yahoo!, AltaVista, Google
• vertical portals
– portals that offer more specific information within a
single area of interest.
– WebMD, IMDB, FirstGov
Dynamic Pricing Models
• The Web has changed the way products are priced
and purchased
• Comparison pricing model
– Comparison pricing Web sites use shopping bot
technology to find the lowest price for a given item
• Demand-sensitive pricing model
– Group buying reduces price as volume sales increase
• Name-your-price model
– Name-your-price for products and services.
Dynamic Pricing Models
• Bartering Model
– Individuals and business trade unneeded items for items
they desire.
– Ubarter.com, isolve.com
• Rebate Model
– Sites offer rebates on product at leading online retailers
in return for commission or advertising revenues.
– eBates
• Free offering model
– Free products and services generate high traffic
– Freemerchant, Start Sampling, FreeSamples.com
B2B Exchanges
• B2B exchanges
– businesses buy, sell, auction, barter, distribute
and ship products and services online
• B2B e-commerce
– buying, selling, partnering, bartering or trading
conducted between two or more businesses
Online Trading Models
• Online trading empowers the average investor to
handle their own investments
• Trading sites offer
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Research
Investments analysis
Stock history
Simple buying and selling
• Online Trading sites include:
– E*TRADE
– Ameritrade
– CharlesSchwab
Recruiting on the Web
• Resume tutorials, cover letter help, and free job
searching available on the Web
• Employers can find new employees from a global
pool of applicants
• Earn rewards for referring new hires to recruiters
• Examples:
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Guru.com
Dice.com
Refer.com
Sixfigurejobs.com
Monster.com
Online News Services
• Internet and Web offer a 24-by-7 news source
• It is important to check the information source as
rumors are often passed online
• Independent and freelance content creators
compete with large scale industry players
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CNN.com
ESPN.com
Drudge Report
Boston.com
Salon.com
Online Travel Services
• Customers now have the power to bypass a travel
agent
• Discounts and low fares available online
• Name-your-price for tickets, hotels and car rentals
• “Last minute” fares often lower online
• Examples:
– Expedia.com
– Travelocity
– Cheaptickets.com
Online Entertainment
• The Web is a form of entertainment
• Interactive television will use the Internet to offer
interactivity to the world
• MP3 and file-transfer technology threaten
copyright law
• Examples:
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IMDB
Farmclub.com
MP3.com
Ain’t It Cool News
Online Automotive Sites
• Consumers access automobile information
empowering them to make an informed buying
decision
• Dealers use the Web to showcase vehicles
• Online auto auctions give buyers more options
• Examples:
– Auto.com
– Autobytel.com
– Autoparts.com
Selling Brainpower
• Unused patents and trademarks can be sold online
• Outsourcing
– Hiring outside contractors or companies to complete
projects and offer consulting.
• Contractors can find projects to match their needs
on the Web
• Examples:
– Hellobrain
– Yet2.com
– Question Exchange
Education Online
• E-learning is changing the way people learn.
• Web-based training and education give the world
access to continuing education form their home
• Many colleges and universities offer distance
learning and degree programs online
• Examples:
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Click2learn
Saba
Smartforce
Varsitybooks.com
Click-and-Mortar Businesses
• Brick-and-mortar
– Companies that operate solely offline with traditional
business practices
• Click-and-mortar
– Companies operating with both an online and offline
presence
• Click and mortar companies have brand
recognition, and an established customer base
• Examples:
– Barnesandnoble.com
– Bestbuy.com