Transcript January 24 - Alexandra Samuel

Agenda for Today
•Announcements
•Return of the Turtle
•Web guide assignment
•Netizen political preferences: implications for
government
The Internet and Politics
Web Guide Assignment
•Choose topic with political relevance,
appropriate to this week’s readings.
•Visit a range of relevant web sites.
•Note any pattern or theme that sheds light on
an interesting issue or question.
•Present your insight.
•Use your reviews of 3-6 web sites as online
evidence to support your argument or insight.
•Tips:
• Challenge is to keep it short, not to find enough
to say.
•Make hyperlinks in Word
•Choice of sharing web guide or just site reviews.
The Internet and Politics
E-Citizens: Agenda
• E-Citizen characteristics
• Service imperatives
• Research questions
The Internet and Politics
E-Citizens are rights-oriented
The Internet and Politics
E-Citizens and rights: Imperatives
•E-Citizens want maximum service choice
•E-Citizens expect to control the service experience
•E-Citizens demand data privacy
The Internet and Politics
E-Citizens are politically active
The Internet and Politics
Politically Active E-Citizens: Imperatives
•E-Citizens demand quality
•E-Citizens demand input
The Internet and Politics
E-Citizens are Informed
• Growth of online news
• Net users watch less TV
The Internet and Politics
Informed E-Citizens: Imperatives
•E-Citizens expect information access
•E-Citizens expect information quality
•E-Citizens want information pull, not information push
The Internet and Politics
E-Citizens are socially engaged
The Internet and Politics
Social E-Citizens: Imperatives
•E-Citizens expect service relationships
•E-Citizens expect electronic communication
The Internet and Politics
E-Customers warm up to online service
The Internet and Politics
E-Customers Online: Imperatives
• E-Citizens will demand exponential growth in online service
• Offline services must remain for at least a generation
The Internet and Politics
E-Customers vary
Different types of Net use….
…look like different types of
E-Customers.
The Internet and Politics
E-Customer Types: Imperatives
· E-Citizens need a variety of service encounters
· E-Citizens want depth and breadth
The Internet and Politics
E-Customers: Evolving value drivers
The Internet and Politics
E-Customer Value Drivers: Imperatives
•E-Citizens put a fresh spin on longstanding values
•E-Citizens’ value drivers exist in a context
The Internet and Politics
Research Challenges
• Control groups
• Demographics
• Distinguishing among Internet users
• Online surveying
The Internet and Politics