Transcript Podcamp Hawaii 2008

Podcamp Hawaii 2008
Video Podcast 101
@roxannedarling
@shane
Roxanne Darling & Shane Robinson
barefeetstudios.com
beachwalks.tv
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Podcamp Hawaii 2008
Cliff Notes
PLAN
EXECUTE
Develop Show Concept
Storyboard/Shot List
Keep Your Content Fresh
Record/Import/Edit
Manage Web Hosting
Encode/Upload/Post
Distribute & Measure
Cross Post & Market
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Podcamp Hawaii 2008
Show Ingredients
1. Concept
2. Execution
3. Workflow
4. Mechanics
5. Staff
6. Energy Expenditure
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Podcamp Hawaii 2008
Concept
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First person web cam
Mobile web (www.qik.com on Nokia N95
and the iPhone; Flixwagon on iPhone)
Edited episodic content
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Podcamp Hawaii 2008
Episode Checklist
Title Sequence
Theme Music
Credits
Web Address
Contact Information
Copyright Notice
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Podcamp Hawaii 2008
Workflow Secrets
1. Use a template
2. Make re-usable clips
3. Have a naming convention
4. Collect rainy day footage*
5. Archive one episode/directory, < 4.7 GB
*See Beach Walk 579: Diving Boobies
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Podcamp Hawaii 2008
Template & Shot List
Title Intro [Content] Outro Credits Contact ©
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Podcamp Hawaii 2008
Video Hosting Options
๏ blip.tv
๏ viddler.com
๏ revver.com
๏ vimeo.com
๏ ooyala.com
๏ YouTube
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Podcamp Hawaii 2008
Video Formats
๏ quicktime/mp4 (for iTunes, AppleTV)
๏ flv - to embed in web page
๏ mobile - phone delivery & viewing
๏ wmv - fading popularity
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Podcamp Hawaii 2008
Understand Technology
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RSS - isn’t all that simple, but it’s critical
A blog platform is required but can be had at
the video hosting company
Sound is more important than the visuals
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Podcamp Hawaii 2008
Double Up & Distribute
๏TubeMogul.com: send to multiple sites from a
single upload & get good stats.
๏Embed code: your viewers can re-post their
favorite episodes.*
๏iTunes: make sure ID3 tags are accurate.
*See Beach Walk 674: How to Embed Video
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Podcamp Hawaii 2008
Start Measuring Now
Video is more measurable than traditional media.
๏Use Google Analytics for page views.
๏Use hosting service for download stats.
๏Use Feedburner to track subscribers & for
added promotional tools.
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Podcamp Hawaii 2008
Advertising & Sponsors
๏Pre-roll, Mid-roll, Post-roll*
๏Text, Graphic, Voice-over, Video insertion
๏Banner Ads surround player or in sidebar
๏Text & Banner ads in the RSS feed
๏Product Placement & Host Endorsement
๏NPR model “brought to you by”
*See Beach Walk 652: To Do List (Primo Water Post-roll)
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Podcamp Hawaii 2008
Love Your Audience
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And they will love you back
Consistency serves everyone
Lead them, don’t follow them
Old rules: be fakey perfect
New rules: be real
Offer Something Special now and then*
*See Beach Walk 632: Island Adventure
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Podcamp Hawaii 2008
Aloha & Mahalo!
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Roxanne Darling, Lexi, & Shane Robinson
www.barefeetstudios.com
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www.beachwalks.tv