Transcript Slides

The Specifics of Language and Text
in Various Forms of Social Media
Paulius Ilevičius
The linguisitc peculiarities and challenges of
internet times
• Computer mediated communication (CMC) is loosely
defined as any natural language messaging that is
transmitted and/or received via a computer
connection.Generally speaking, the term CMC refers to a
written natural language message sent via the Internet.
Naomi S. Baron
The concept of "netspeak"
• As the Internet is a medium almost entirely dependent on reactions
to written messages, awareness of audience must hold a primary
place in any discussion.The core feature of the Internet is its real or
potential interactivity.
• NetWrite are inextricably linked not only to writing itself but also to
the technologies that mothered them. Therefore, most IM language
would be out of place in any other arena.
• A type of language displaying features that are unique to
the Internet, and encountered in all the above situations, arising
out of its character as a medium which is electronic, global, and
interactive. David Crystal.
New linguistic forms
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Acronyms: POS, LOL, YHBT.
Abbreviations: 4u, iwnt2mtu.
l337 speak.
Extended vocabulary.
dot.com language - www.alk this way
I can haz cheezeburger.
Emoticons.
Graphics
Hyperlink
Speech or writing?
• Netspeak is identical to neither speech nor writing, but selectively
and adaptively displays properties of both. Davis and Brewer see it
thus, as an eclectic resource: ‘Writing in the electronic medium,
people adopt conventions of oral and written discourse to their own,
individual communicative needs’. David Crystal
• Changed type of conversation (non real time; nor written nor
spoken), besides, the need of an addressee reinforces the dialogic
nature of CMC as messages are connected to previous ones and
are related to future writings. Carmen Perez-Sebater
• Crystal classification: spoken language vs. written language vs. sign
language vs. computer-mediated language David Crystal
Controversies and issues
• Descriptive vs. prescriptive approach
• Another reason for the difficulty in predicting Internet
language development is the existence of so many
conlicting trends and pressures.
• Diversity of language of the internet
• Speed of change
• Increased anonymity
• Language use for various purposes
• Grice language maxims
Web 2.0
• Web 2.0 is social. Content is accessed through the lens
of other users, who serve both as content providers and
content curators/commentators.
• Web 2.0 supports diverse access paths. Instead of
designers determining what metadata defines certain
content or experiences, the metadatas developed
collectively by users, both actively and passively.
• Web 2.0 is democratic. Content is developed, organized,
and accessed via bottom-up rather than top-down
design. Instead of being content provider, Web 2.0 is a
platform provider.
Nina Simon
Web 1.0
Web 2.0
• Web 1.0 was about
reading
• Web 1.0 was about
home pages
• Web 1.0 was about
lectures
• Web 1.0 was about
advertising
• Web 1.0 was about
companies
• Web 2.0 is about
writing
• Web 2.0 is about
blogs
• Web 2.0 is about
conversation
• Web 2.0 is about
word of mouth
• Web 2.0 is about
communities
Web 1.0
Web 2.0
• Web 1.0 was about
client-server
• Directories
(taxonomies)
Susan C. Herring
• Web 2.0 is about peer
to peer
• Tagging
(folksonomies)
Visual multimedia as the new language
CMCMC
(convergent media computer mediated
communication)
• CMC itself has been undergoing a shift, from occurrence
in stand-alone clients such as emailers and instant
messaging programs to juxtaposition with other content,
often of an information or entertainment nature, in
converged media platforms, where it is typically
secondary, by design, to other information or
entertainment-related activities.
Susan C. Herring
CMCMC features
• Prompting (eg.: Snow is "I've seen you in the shadow")
• Quoting (eg.: @AndreaJarrell: Via @mStonerblog: RT
@zephoria: new blog post “Is Facebook for old people?”
socioecon and race are most interesting here #Facebook
http://bit.ly/v0aPS)
• Multimedia as the substitute for language
• Media convergence
• Sock puppets
Susan C. Herring
Social media definitions
• Social media consists of various user-driven (inbound
marketing) channels (e.g., Facebook, Twitter, blogs,
YouTube). These channels represent a stark difference
from the advertiser-driven (outbound marketing) push
model.Cheryl Burgess – Blue Focus Marketing
• Social media is today’s most transparent, engaging and
interactive form of public relations. Lisa Buyer – The
Buyer Group
• Social media are platforms for interaction and
relationships, not content and ads. Bryan Eisenberg –
Author of Waiting for Your Cat to Bark
• Social media is a reflection of conversations happening
every day. Sarah Hofstetter.
• Social media is online text, pictures, videos and links,
shared amongst people and organizations. Dave Kerpe.
• Social media is any of a number of individual web-based
applications aggregating users who are able to conduct
one-to-one and one-to-many two-way conversations.
Trey Pennington.
Social media as the positive force for
language
• We find that Twitter is markedly more standard and
formal than SMS and online chat, closer to email and
blogs, and less so than newspapers. In fact, we would
argue that Twitter, as a new type of computermediated
communication (CMC), is closer to traditional written
language than it is to speech-like mediums such as SMS
and online chat, although it shares their brevity and
interactivity.
• However, the data also give the impression that
language use on Twitter is not too extreme in its
uniqueness, given the prevalent use of standard
grammatical constructions and lexical items.
Yuheng Hu, Kartik Talamadupula, Subbarao
Kambhampati.
• Older generations start to using social media/internet,
thus generating more conventional use of language.
David Crystal.
• Today, 72% of online adults use social networking sites.
Those ages 65 and older have roughly tripled their
presence on social networking sites in the last four
years—from 13% in the spring of 2009 to 43% now. Pew
Research.
• Collaborative text production of the sort that takes
place on Wikipedia represents a new kind of online
discourse. It is democratic and anarchic: There is no
central organization,and anyone can contribute to any
part of a text. It is massively multiauthored by internet
users who usually do not know one another. Susan C.
Herring.
• Emigh and Herring found that the degree of formality in
Wikipedia and the traditional encyclopedia was
statistically identical, whereas Everything2 and the talk
pages were significantly less formal.
• There have never been a language corpus as large as
this one. David Crystal
• Increased interactivity in writing and participation.
• Order and #semantic grouping.
• Transparence and less anonymity
• Community building.
• Conversational exchanges on many Web 2.0 platforms
tend to be prompt focused—that is, comments respond
to an initial prompt, such as a news story, a photo, or a
video, more often than to other users’ responses. Susan
C. Herring
Outcomes
• Spoken vs. written?
• Major evolution from chat/IM language
• Dynamic, eclectic, diverse and rich form of media
Bibliography
1. Baron, Naomi S. n.d. Language of the Internet. [online]
Available at: <http://www.american.edu/cas/lfs/facultydocs/upload/N-Baron-Language-Internet.pdf> [Accessed
5 October 2013].
2. Crystal, D. 2004. Language and the Internet. Cambridge:
Cambridge University Press.
3. Crystal, D. 2011. Internet Linguistics. New York:
Routledge.
4. Perez-Sabater, C. n.d. The Linguistics of Social
Networking: A Study of Writing Conventions on
Facebook. Available at: <http://www.linguistikonline.de/56_12/perez-sabater.html> [Accessed 5
October 2013].
5. Simon, N., 2007. Discourse in the Blogosphere: What
Museums Can Learn from Web 2.0. Museums and
Social Issues. Available through:
<http://www.museumtwo.com/publications/MSI_257274_simon.pdf> [Accessed 10 October 2013].
6. Hu, Y., Talamadupula, K., Kambhampati S. Dude Srsly?
The Surprising Formal Nature of Twitter's Language.
Available through:
<http://www.public.asu.edu/~yuhenghu/paper/icwsm13.p
df> [Accessed 10 October 2013].
7. Tannend, D. and Trester, A. M. (ed.), 2013. Discourse
2.0: Language and New Media. Washington:
Georgetown University Press.