Transcript Chapter 9 - Binus Repository

Chapter 9
EMERGING TRENDS AND
TECHNOLOGIES
Business, People, and Technology
Tomorrow
OPENING CASE STUDY
• The Future: Technology Out, Pringles In
• Technology tomorrow will be very different
than today’s
• Today, some people are even using a
Pringles can as an antenna to break into
wireless networks
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OPENING CASE STUDY
• In London’s financial district, over twothirds of the wireless networks could be
broken into by using a Pringles can
• Pringles cans are somewhat far-fetched
• CAVEs, biometrics, and biochips are just
around the corner
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INTRODUCTION
• Technological changes will be
unbelievable
• You need to focus on how they will change
your personal and business life
• Don’t get caught up in only the technology
itself
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INTRODUCTION
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THE CHANGING INTERNET
• The Internet is the most visible and
explosive
• The future…
– Free Internet phone calls
– Push, not pull and personalization
– Renting software from ASPs
– Information supplier convergence
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Free Internet Phone Calls
• Not quite here yet, but on the horizon
• Use your ISP connection and computer to
make phone calls
• Will increase mobility
• Will also increase dependency on
technology
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Free Internet Phone Calls
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Push, Not Pull Technologies and
Personalization
• We live in a “pull” environment
• That is, you visit Web sites and request
information, products, and services
• The future is a “push” environment
• Push technology – environment in which
businesses come to you with information,
services, and product offerings based on
your profile
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Push, Not Pull Technologies and
Personalization
• This isn’t spam or mass e-mail
• Businesses will know so much about you
that they can tailor and customize
offerings
• Consider a GPS cell phone and a movie
rental store that monitors where you are
– A system will determine if there any movies
you like but haven’t seen
– The system will call you on your cell phone
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Push, Not Pull Technologies and
Personalization
• It will do
so
because of
a personal
data
warehouse
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Renting Software from ASPs
• Businesses already do this
• You may soon rent personal productivity
software
• Maybe $.25 per session
• You can use your PDA to build elaborate
graphs
• You won’t need a full-blown computer
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Renting Software from ASPs
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Renting Software from ASPs
• Privacy and reliability will be important
• Privacy – it’s easier to obtain your
information from a Web server than from
your computer
• Reliability – what happens if the ASP Web
site goes down?
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Information Supplier
Convergence
• You have many information suppliers
– Newspaper
– Magazines
– ISP
– Personal Web portal
• These may converge, through mergers
and acquisitions
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Information Supplier
Convergence
• Once merged, you may have one
business that provides everything
– Phone
– Internet access
– Cable TV
– News service
• That company will be able to better filter
information for you
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