Transcript Week 12/13 - The Real Business of Web Design

Week 13
DIFD 321
The Business of Web Design
Linking and Thinking
• Linking and Thinking
– History of the Web
• CERN
• 3 tools provided by Tim Berners-Lee
– URL
– HTTP
– HTML
• W3C – World Wide Web
Consortium
New Rules for Growth
• New Rules for Growth
– 1,000 in 1992, 10,000 in 1993
– Free to distribute code in April 30, 1993
– Mozilla and Microsoft’s browser hit the
market shortly after
– Netscape Navigator was released for free
in 1994, by 1995 they had 75% of all web
traffic
– Speed to the market, meant big time
growth
– Yahoo when IPO in 1996
– But how did the web make money??
After the Bubble Burst
• After the Bubble Burst
– With little revenue streams, IT
budgets were slashed and the web
geniuses became idiots.
– What did we learn?
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People drive the web, not business
Technology changes faster than people
The internet is still in its infancy
New Channels do not replace old ones
New Changes require new thinking
Business Fundamentals
• Business Fundamentals
– Change Begets Change
– As far as the web is concerned… Soft assets
are more important than hard assets.
• Customer Satisfaction
• Employee Satisfaction
– Prioritizing Expense
– Increasing Value
– Abundance is more valuable than scarcity
• Fax Machine
• Email
– Increasing Returns
• Microsoft
Expanding the Circle
• Expanding the Circle
– Access for the Disabled
– Access for the Disadvantaged
– Access on the Go
The Information Age is History
• The Information Age is History
– Information as Currency
– Communication is vital
Mission-Driven Design
• Mission-Driven Design
– The Process
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Analyze
Organize
Humanize
Energize
– Indentify the Visitor (user)
Organizing the Trip
• Organizing the Trip
– Where to go?
– Information Architecture
– Site Map
– Page Map
– Usability
• Scrolling
• Click Counts
– Simple is better
Developing the Look and Feel
• Developing the Look and Feel
– Logos vs. Brands
– Style guides
Building the Site
• Building the Site
– Functional Specs
– Technical Specs
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Compatibility
Speed
Scalability
Efficiency
– Prototype
– Sandbox
– DEV/TEST/UAT/PROD
Forms, Function, and Feasibility
• Forms, Function, and Feasibility
– Defining Design
• Interaction Designers
• Functional Designers
• Business Designers
Interaction Designers
• Interaction Designers
– Desirability
• Useful
• Fun
• Meaningful
– Team
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Leader
Architect
Designer
Writer
Functional Designers
• Functional Designers
– Standards
• HTML, CSS, JavaScript, etc.
– Interoperability
• Cross browser
• Cross-platform
• Cross-device
– Team
• Leader
• Architect
• Coder
Business Designers
• Business Designers
– Team
• CEO
• Managers
– Does the site make financial sense?
Governing the Web
• Governing the Web
– Freedom of Speech
– Freedom of Spam
– P2P
Next Time
• The rest of The Real Business of Web Design