Transcript The purpose of the BBC is to make great programmes

Click to edit Master title
BBC
2.0
style
The BBC’s 15 Web Principles
Tom Loosemore
BBC Future Media & Technology
13th March 2007
Photo credit: http://www.flickr.com/photos/essjay/
“The purpose of the BBC
is to make great
programmes”
“The purpose of the BBC
is to make great
programmes”
Photo credit: http://www.flickr.com/photos/essjay/
The Public Purposes of the BBC —
(a) sustaining citizenship and civil society
(b) promoting education and learning
(c)
stimulating creativity and cultural excellence
(d) representing the UK, its nations, regions and communities
(e) bringing the UK to the world and the world to the UK
(f) in promoting its other purposes, helping to deliver to the
public the benefit of emerging communications
technologies and services and, in addition, taking a leading role
in the switchover to digital television.
How the BBC delivers its Public
Purposes
(1) The BBC’s main activities should be the
promotion of its Public Purposes through the
provision of output which consists of
information, education and entertainment,
supplied by means of—
(a) television, radio and online services;
</vellum>
The BBC’s Fifteen
Web Principles
Principle #1
•
Build web products that meet user
needs: anticipate needs not yet fully
articulated by users, then meet them
with products that set new standards.
Principle #2
•
The very best websites do one
thing really, really well: do less, but
execute perfectly.
Principle #3
•
Do not attempt to do everything
yourselves: link to other high-quality
sites instead. Your users will thank you.
Use other people's content and tools to
enhance your site, and vice versa.
Participation: John Peel Day
Principle #4
•
Fall forward, fast: make many small
bets, iterate wildly, back successes, kill
failures, fast.
open.bbc.co.uk/catalogu
e
Principle #5
•
Treat the entire web as a creative
canvas: don't restrict your creativity to
your own site.
Principle #6
•
The web is a conversation. Join in:
Adopt a relaxed, conversational tone.
Admit your mistakes.
Principle #7
•
Any website is only as good as its
worst page: Ensure best practice
editorial processes are adopted and
adhered to.
The BBC’s worst page?
Principle #8
•
Make sure all your content can be
linked to, forever.
Principle #9
•
Remember your granny won't ever
use Second Life: She may come
online soon, with very different needs
from early-adopters.
Principle #10
•
Maximise routes to content: Develop
as many aggregations of content about
people, places, topics, channels,
networks & time as possible. Optimise
your site to rank high in Google.
Principle #11
•
Consistent design and navigation
needn't mean one-size-fits-all: Users
should always know they're on one of
your websites, even if they all look very
different. Most importantly of all, they
know they won't ever get lost.
Principle #12
•
Accessibility is not an optional extra:
Sites designed that way from the ground
up work better for all users.
TrainTimes.org.uk
Principle #13
•
Let people paste your content on the
walls of their virtual homes:
Encourage users to take nuggets of
content away with them, with links back
to your site
Principle #14
•
Link to discussions on the web, don't
host them: Only host web-based
discussions where there is a clear
rationale
Principle #15
•
Personalisation should be
unobtrusive, elegant and transparent:
After all, it's your users' data. Best
respect it.
And if Fifteen is too many…
…here’s Five:
• Straightforward
• (simple, uncomplicated)
• Functional
• (usable, useful)
• Gregarious
• (sociable, participatory)
• Open
• (exposed, unguarded)
• Evolving
• (emergent, growing)
Click to edit Master title
Thank
You
style
[email protected]