Transcript Getting Your Web Site Found

Getting Your Web Site Found
Meta Tags
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Description Tag
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This allows you to influence the
description of your page with the web
crawlers
<meta name=“description”
content=“Dream Travel taking you on
your favorite vacation in America,
Mexico or Jamaica”>
Meta Tags
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Keywords Tag
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Can supplement the content of your
web page in getting it found. A
keyword tag on it’s own will not get
your site found.
<meta name=“keywords”
contents=“travel, Jamaica, Mexico,
vacation”>
Meta Tags
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Robots Tag
Used to get robots to index your page,
or not index your page.
<meta tag=“robots” content=“index,
follow”>
<meta tag=“robots” content=“noindex”>
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Meta Tag
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Author
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Ignored by the web crawlers but used
for the authors purpose. Good for
tracking web sites you have authored.
<meta name=“author” content=“Cyndi
Hageman”>
How does a web crawler work?
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Scans through internet pages to
create an index of the data it is
looking for.
Main purpose is to collect data so
they can quickly provide web
surfers with requested information
Used by search engines and others,
such as linguist trying to find
commonly used words.
Web Crawlers
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Also known as web spider, web
robot, bot
Can be used to gather specific types
of information, such as email
addresses for spam purposes
Search Engine Optimization
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Process of editing and organizing
the content on a webpage or across
a website to increase its potential
relevance to specific keywords on
specific search engines
Ensures that external links to the
site are correctly titled and in
abundance.
SEO cont.
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Consider how search engines work
and what people search for
Involves editing its content and
HTML coding to both increase its
relevance to specific keywords and
to remove barriers to the indexing
activities of search engines
How to Get Your Web Site Found
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Provide content – make sure your
web site content is relevant to what
you are selling or trying to say.
Use the Title Meta Tag – Many
search engines compare your title
tag to your keywords and page
content.
Getting Your Web Site Found
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There’s more out there than Google
– there are a lot of search engines
out there, make sure you are found
by as many as possible
Use keywords meta tags – still used
by search engines to compare to
the content of your page
Get Your Web Site Found
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Description Meta Tag – may not be
the most important but still use to
tell a search engine exaclty what
your web site is about.
Submit your site to major search
engines, but don’t “spam” them –
do this when your site is completely
finished.
Get Your Web Site Found
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Use the revisit Meta Tag – this will
keep the web crawlers coming back
<meta name=“revisit-after”
content=“30 days”>
Add a site map if your site is large –
make this available on your home
page.
Get Your Web Site Found
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Add a robots.txt file on your root
directory and add a robots meta tag
<meta name=“robots”
content=“index, follow”>
Reciprocal linking – find a few other
sites like yours and trade links with
them. The more links to your site
the more you will be found.
Get Your Web Site Found
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Get Advice from Others – once your
web site is up, ask other developers
for advice.
Keep on top of the latest search
engine technologies
Tips and Tricks
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Make your web site flow. Users
usually scan a web site from upper
left to lower right
Make your own web site navigationnever leave it up to the user to have
to click the back key
Tips
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Make your forms easy to complete –
do not make your user have to
move between mouse and keyboard
too much
We are a society of little patience –
speed of your web site is important
in today’s world. Test your site over
different connections
Tips
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TEST, TEST, TEST – try absolutely
everything to break your site. Try
your site in different browsers. Have
other people test your site.
Thank You
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Cyndi Hageman
HTML ll
Put course number here.