Transcript Beyond Blogs

http://www.ukoln.ac.uk/cultural-heritage/events/blogs-social-networks-2008-11/
Introduction To Blogs And Social Networks For Heritage Organisations:
Beyond Blogs: Social Networks,
Micro Blogs and Video Blogs
Brian Kelly
UKOLN
University of Bath
Bath, UK
[email protected]
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Contents
Introduction
Case Study: The UK Web Focus Blog
Reasons For Having a Blog
Beyond Blogs
• Social networks
• Micro blogs
• Video blogs
Approaches to Providing a Blogging Services
Issues and Barriers
Addressing the Barriers
Sharing Best Practices
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What Next?
Contents
The opportunities:
• Social networks
• Micro blogs
• Video blogs
The challenges:
• Social networks
• Micro blogs
• Video blogs
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Social Networks
Social Networks
You can have a Web presence for free
on a very popular global service.
Shouldn’t you grasp this opportunity?
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Facebook:
• Popular social
network
• Can be used by
organisations as
well as individuals
Possible uses:
• Factual
information
• Syndicating
content from
elsewhere
• Campaigns
•…
Micro Blogs
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Micro Blogs
Micro blogging:
• Started off as “what
you are doing”
• Restricted to ~ 140
characters
• Popularity of use in
Facebook status
led to other
applications
• Find out what your
friends &
colleagues are
doing, without the
intrusiveness of
email
Thoughts On Micro Blogs
Twhirl Twitter app used at
MW 2008
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Since last year the term ‘microblogs’ has become established:
• Form of blogging that allows
users to write brief text
updates (usually < 200
characters) and publish them,
either to be viewed by anyone
or by a restricted group which
can be chosen by the user.
• These messages can be
submitted by a variety of
means, including IM, SMS,
email or the Web
Micro-blogging helps to focus on
the question: is a blog a
publishing or a communications
tool?
Micro Blogs
Twitter
Twitter:
• Best known of the
micro-blogging
applications
• Web application,
with desktop &
mobile clients
Uses:
• Communitybuilding
• Support from your
peers
• Marketing
• …
See <http://ukwebfocus.wordpress.com/category/twitter/>
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Video Blogs
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Video Blogs
Seesmic:
• Described as a video
micro blogging service
• Web-based or desktop
clients
Advantages:
• Talking is easier (easier
than writing)
• Popularity of Web cams
• Possible growth for
mobile phone access
Discussion:
I’m a user of social networks, micro blogging
and video blogs
But:
• What are the limitations and
disadvantages?
• How can such concerns be addressed?
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Questions
Any questions?
Note a summary of the tools mentioned in this talk are given in
the UKOLN briefing documents:
• “An Introduction To Twitter”, not yet published
• “An Introduction To Seesmic”, not yet published
• “An Introduction To Social Networks”, no. 13,
<http://www.ukoln.ac.uk/cultural-heritage/documents/briefing-13/>
• “Facebook: Opportunities and Challenges”, no. 14,
<http://www.ukoln.ac.uk/cultural-heritage/documents/briefing-14/>
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