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http://www.ukoln.ac.uk/cultural-heritage/events/cilip-council-2009/
The Social Web and the Information
Professional: Risks and Opportunities
Brian Kelly
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
Twitter:
http://twitter.com/briankelly/
Acceptable Use Policy
Recording of this talk, taking photos,
discussing the content using email,
instant messaging, blogs, SMS, etc.
is permitted providing distractions to
others is minimised.
Blog:
http://ukwebfocus.wordpress.com/
Resources bookmarked using ‘cilip2' & ‘cilip-council-2009’ tags
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Academic Library Example (1)
University of
Wolverhampton
provide 5 blogs to
support academic
departments
An Electronic
Resources Newsletter
is driven by blog
software. Information is
available via:
• RSS
• Email
Examples from guest blog post by Jo Alcock on UK Web Focus blog /
A centre of expertise in digital information management
www.ukoln.ac.uk
2 / Bridging Worlds 2008 paper, National Library of Singapore
Academic Library Example (2)
A centre of expertise in digital information management
3
A Facebook page
provides:
• Brief factual
information
• Links to key
resources on main
Web site
• Dynamic content
embedded via RSS
• Calendar information
embedded via
Google calendar
• Ability for users to
become www.ukoln.ac.uk
‘fans’
National Library Example (1)
Example of use of Web 2.0 services
embedded within a Welsh Assembly
Government funded project
National Library of Wales
“Shaping the future: The
Library’s strategy 2008-2009 to
2010-2011”:
“We propose taking
advantage of new online
technology, including …
Web 2.0 services …
It is expected that the
Library itself will provide
only some specific services
on its website. Instead, the
intention is to promote and
facilitate the use of the
collections by external
users, in accordance with
specific guidelines.”
A centre of expertise in digital information management
4
www.ukoln.ac.uk
National Library Example (2)
http://www.youtube.com/watch?v=ykCAxSqziFY
5
Use of Web 2.0
at the National
Library of
Wales
including:
• Use of
YouTube
Examples from guest blog post by Paul Bevan on UK Web Focus blog
centre of 2008
expertise
in digital
information
management
www.ukoln.ac.uk
/ BridgingAWorlds
paper,
National
Library
of Singapore
National Library Example (3)
http://www.flickr.com/groups/cymru-wales/
A centre of expertise in digital information management
6
Use of Web
2.0 at the
National
Library of
Wales
including:
• Use of
YouTube
• Use of
Flickr
www.ukoln.ac.uk
National Library Example (4)
http://www.ourwales.org.uk/index.php?...
A centre of expertise in digital information management
7
Use of Web
2.0 at the
National
Library of
Wales.
Wales,
including:
• Use of
YouTube
• Use of
Flickr
• Use of a
community
Wiki
www.ukoln.ac.uk
Concerns identified in
discussion group sessions at
various UKOLN 1-day
workshops for the cultural
heritage sector
MLA East West
of England
Renaissance
Midlands
workshop,
workshop,
FebNov
20092008
A centre of expertise in digital information management
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www.ukoln.ac.uk
The Challenges
Money
Expertise
Time
Resources
Understanding
Reliability
Sustainability
Interoperability
Challenges
Colleagues
Technical Issues
Management
Privacy, DPA, FOI, ..
Accessibility
Legal Issues
IT Services
Council
A centre of expertise in digital information management
9
Cultural
issues
OK, there are barriers.
Does this mean we
don’t dowww.ukoln.ac.uk
anything?
Take-up Of New Technologies
The Gartner curve
Rising expectations
Service plateau
Enterprise
software
Large
budgets
…
Chasm
Failure to go beyond developers
& early adopters (cf Gopher)
Trough
Need for:
of despair
• Advocacy
• Listening to users
Developers
• Addressing concerns
• Deployment strategies This talk looks at approaches
Early
• …
for avoiding thewww.ukoln.ac.uk
chasm &
adopters
A centre of expertise in digital information management
10
reshaping the curve
Organisational culture
Beware The IT Fundamentalists
We need to avoid simplistic solutions to the complexities:
• Open Standards Fundamentalist: we just need XML
• Open Source Fundamentalist: we just need Linux
• Ownership Fundamentalist: must own everything we
use
• Vendor Fundamentalist: we must use next version of
our enterprise system (and you must fit in with this)
• Accessibility Fundamentalist: we must do WAI
WCAG
• User Fundamentalist: must do whatever users want
• Legal Fundamentalist: it breaches copyright, …
• Perfectionist: It doesn't do everything, so we'll do
nothing
• Simplistic Developer: I've developed a perfect solution
– I don't care if it doesn't run in the real world
Web
2.0: It’s
new;
its cool!
A•centre
of expertise
in digital
information
management
www.ukoln.ac.uk
11
Organisational culture
The Librarian Fundamentalists
Librarians who have failed to evolve:
• Think they know better than the user e.g. they don't like
people using Google Scholar; they should use Web of
Knowledge (who cares that users find it easier to use
Google Scholar & finds references they need that way?)
• Think that users should be forced to learn Boolean
searching & other formal search techniques because this
is good for them (despite Sheffield's study).
• Don't want the users to search for themselves (cf
folksonomies) because they won't get it right.
• They still want to classify the entire Web - despite the
fact that users don't use their lists of Web links.
• Want services to be perfect before they release them
to users. They are uneasy with the concept of 'forever
beta' (they don't believe that users have the ability to
figure things out themselves and work around the bugs).
A centre of expertise in digital information management
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www.ukoln.ac.uk
From ‘Librarian Coelacanth’ to
‘Librarian Sapiens’
Librarian Coelancanth:
Rarely spotted in the wild (sometimes found in
the depths of the library). “almost worthless” species that failed to take risks & evolve.
Librarian Raptor:
Terrifying beast, rapidly destroying many of its
competitors. However destruction of IT Servitus
proved its own undoing. Species in grave danger
of becoming extinct following an inability to
respond to the rapidly changing climate.
Librarian Sapiens:
Not as intimidating as its predecessor but has
the agility & mental capacity to respond
quickly to changing environment 
13
A centre of expertise in digital information management
How should
the CILIP 2.0 profession evolve?
www.ukoln.ac.uk
Over-hyping expectations
Let’s Be Realistic (1)
A centre of expertise in digital information management
14
Ning allows you to
set up and manage
your own social
network. Sounds
great, doesn’t it?
But:
Will it have the
momentum to
support thriving
discussion?
• Might it not just
be an automated
aggregator of
content
www.ukoln.ac.uk
Over-hyping expectations
Let’s Be Realistic (2)
http://communities.cilip.org.uk/blogs/pteg/
A centre of expertise in digital information management
15
A lack of interest,
sustainability can apply to
the in-house blogs, too!
There might also be
issues on whether public
sector/small
organisations :
• Should seek to
provide services
which are provided
for free elsewhere
• Can provide the
functionality of
globally-provided
service
• Can attract the
audiences of global
service (if that is the
aim) www.ukoln.ac.uk
Organisational barriers
The Council Firewall
New Internet access policy for
children
From December 2008, children will
be able to enjoy improved Internet
access in all Portsmouth Libraries.
The current “Walled Garden”
arrangement will be discontinued.
The Internet access offered will be
similar to that provided in
Portsmouth schools but we will also
be allowing access to games, Web
chat and social networking sites. For
further information, please contact
Patricia Garrett on …
The reality:
• Useful Web services do get
blocked
• There is dodgy/illegal/
dangerous material on the
Web
• It may be simple to have a
blanket ban
Suggested approaches:
• We accept certain risks
• More sophisticated
responses are needed (cf
Childnet and Digizen )
Should librarians (a) welcome bans to
dodgy places or (b) seek to open
• We should share the
access and
educate users?
approaches we’ve
taken
A centre of expertise in digital information management
www.ukoln.ac.uk
16
Sustainability / Interoperability
Some Concerns
Sustainability
What happens if Library 2.0 services:
• Are unreliable?
• Change their terms & conditions
(e.g. start charging)?
Again, this can
• Become bankrupt
happen within our
sector (e.g. AHDS)
Interoperability
What happens if Library 2.0 services:
• You can’t get the data back out?
• You only get the unstructured or poor quality data
back out?
• You can’t get the comments, annotations, tags
out?
A centre of expertise in digital information management
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www.ukoln.ac.uk
Training & staff development
Support Issues
I don’t have the time to:
• Understand it all
• Use the technologies
• Embed technologies in
daily working practices
• Train my colleagues
Common Craft video clips
You can:
• View them at work
• Listen to the podcast on
the Tube
• Use them in training
A centre of expertise in digital information management
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www.ukoln.ac.uk
Training & staff development
Deployment Strategies
I want to do use the Social
Web but:
• The IT Services
department bans it
• The council bans it
• My boss doesn’t
approve
Area of interest to UKOLN:
• “Just do it”
• Subversive approach –
‘Friends of Foo’ if Foo
can’t use it
UKOLN briefing papers available
• Encourage enthusiasts
with Creative Commons licence.
• Don’t get in the way
(over
docs published)
A centre40
of expertise
in digital information management
19
www.ukoln.ac.uk
Deployment Strategies
Interested in using Web 2.0 in your organisation?
Worried about corporate inertia, power struggles, etc?
There’s a need for a deployment strategy:
• Addressing business needs
• Low-hanging fruits
• Encouraging the enthusiasts (don’t get in the way)
• Gain experience of the browser tools – and see
what you’re missing!
• Staff training & development
• Address areas you feel comfortable with
• Impact analysis and assessment
• Risk and opportunity management strategy
• …
A centre of expertise in digital information management
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www.ukoln.ac.uk
Risk Management
JISC infoNet Risk Management infoKit:
“In education, as in any other environment, you can’t
decide not to take risks: that simply isn’t an option in
today’s world. All of us take risks and it’s a question of
which risks we take”
Examples of people who are likely to be adverse stakeholders:
• People who fear loss of their jobs
• People who will require re-training
• People who may be moved to a different department /
team
• People .. required to commit resources to the project
• People who fear loss of control over a function or
resources
• People who will have to do their job in a different way
• People who will have to carry out new or additional
functions
• ofPeople
havemanagement
to use a new technology
A centre
expertise inwho
digitalwill
information
www.ukoln.ac.uk
21
Critical Friends / Friendly Critics
JISC U&I
programme is
encouraging
establishment of
“Critical Friends”
See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?
A2=ind0903&L=MCG&T=0&F=&S=&P=19929>
See <http://dev8d.jiscinvolve.org/2009/
See
<http://critical-friends.org/>
02/10/five-minute-interview-paul-walk/>
A centre of expertise in digital information management
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Paul Walk
(UKOLN) was
described as a
‘critical friend’ of
JISC
Phil Bradley’s post
provided a similar role
– and CILIP responded
accordinglywww.ukoln.ac.uk

Towards a Framework
Biases
• Critical friends
• Application to
existing
services
• Application to
in-house
development
•…
See blog post on
Critical Friends,
Friendly Critics
(and Hostile
Opponents!)
Intended
Purpose
Benefits
(various
stakeholders
Risks
(various
stakeholders
Missed Opps.
(various
stakeholders
Costs
(various
stakeholders
• Sharing
experiences
• Learning from
successes
& failures
• Tackling biases
•…
“Time To Stop Doing and Start
Thinking: A Framework For
Exploiting Web 2.0 Services”,
Subjective factors
Museums & the Web 2009
A centre of expertise in digital information management conference
www.ukoln.ac.uk
23
Using The Framework
Twitter for individuals Organisational Fb Page
Community
support
Rapid
feedback
Justify ROI
Org. brand
Communitybuilding
Low?
Intended
Purpose
Benefits
(various
stakeholders
Risks
(various
stakeholders
Missed Opps.
(various
stakeholders
Costs
(various
stakeholders
Critical Friends
• Phil Bradley /
Brian Kelly blogs
Large
• Email list
audiences
discussions
Learning
Ownership,
• Many blogs (e.g.
privacy, lock-in
Jo Alcock)
• Engaging with a
Marketing
Twitter
opportunity
community
Low?
• Conferences
• Papers
•…
Marketing
events,…
Note personal
biases!
Use
of approach in two scenarios: CILIP use of Twitterwww.ukoln.ac.uk
& Facebook
A centre of expertise in digital information management
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What About Jo The Librarian?
Shares bookmarks
Let’s not forget the
librarian of the future.
What can we learn
from what is already
happening?
Has a blog, shares ideas,
engages in discussions
Communicates,
shares,
on Twitter
A centre of expertise
in digitalsupports,
information …
management
25
www.ukoln.ac.uk
Towards A CILIP 2.0 Manifesto
CILIP 2.0 will provide an environment in which:
• Only quality information resources are used
• A safe and secure environment is provided
• Tradition doesn’t get in the way of innovation
• A supportive approach to innovation is provided
• Members may be prepared to be neutral concerning
the backend policies and processes (e.g.
ownership)
• Members are willing to make mistakes and learn
from them on an open fashion
Is this a useful starting point for discussions?
A centre of expertise in digital information management
26
www.ukoln.ac.uk
Conclusions
The future
is exciting but
Librarian
Sapiens will
need to
address the
challenges.
Let the
debate
begin!
27
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff
A centre of expertise in digital information management
www.ukoln.ac.uk
Person post / comic strip