Transcript MS Powerpoint

http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/
Web 2.0 and Social Web
Challenges
Ann Chapman
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
About this Talk
This talk will focus on problems you
may encounter and how you may be
able to overcome them.
Twitter:
http://twitter.com/ukolnculture/
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Locked Door or Country Stile?
Lack of Resources
Technical Issues
Legal issues
Understanding
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Lack of Money
Web 2.0
• Generally free to use
• Sometimes extra level means fees
• LibraryThing – 200 items free, over that small
fee
• Doesn’t require extra equipment
• Opportunity for low cost staff development
Not completely cost free
• Staff time to set up
• Staff time to run
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Lack of Time
Plan ahead
• Blogs
• Guest posts (remember contact time)
• Staff or service features
• Use one service to update another
• Either put Twitter feed on Facebook page
• Or send Facebook updates to Twitter
• NB – don’t do both the above
• Keep things simple
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Lack of Skills
Treat as opportunity for staff development
• Use an existing 23 Things resource?
Don’t forget how quickly the Web changes
• Develop your own?
• Listen to podcasts
Build on skills learnt
• Use wiki for staff manual
• Use blog for project team communication
• Make podcasts (e.g. oral history talks)
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Council Firewall
The reality
• Useful Webs services do get blocked
• There is dodgy/illegal/dangerous material on the
Web
• It may be simple to have a blanket ban
• The good news – councils are re-thinking policy
Suggested approaches
• We can accept certain levels of risk
• More sophisticated responses are needed
• We should share the approaches we’ve taken
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Sustainability Concerns
What happens if Web services:
• Are unreliable
• Change their terms & conditions (e.g. Ning was
free then started charging in 2010)
• Become bankrupt
Things to remember
• Services may be unreliable (e.g. Twitter)
• Market pressure can change things (e.g. Friends
Reunited became free)
• Banks can go bankrupt too – but we still use
them
• Need for risk assessment and risk management
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Interoperability Concerns
What happens if Social Web services host your data
and:
• You can’t get the data back out?
• You only get unstructured or poor quality data
back out?
• You can’t get the comments, annotations, tags
out?
There’s a need to:
• Ensure data export capabilities or
• Upload data from an alternative managed source
• Understand limitations of data export / import and
make plans around limitations
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Accessibility Concerns
Social Web services:
• Inaccessible to people with disabilities?
People with disabilities and disability activists
are using social web services
• Break accessibility guidelines (WCAG)?
They are guidelines
• Leave us liable to be taken to court?
DDA: Institutions must take ‘reasonable
measures’ to ensure people with disabilities
are not discriminated against. Is it
discriminatory to fail to provide access to
services?
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Privacy Concerns
Think about
• What needs to be private
• How to keep things private
• Use settings provided
Facebook
• Read the Help pages
• Learn how to manage privacy settings
• Choose what you want to share
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Legal Concerns
Factors to bear in mind:
• Commercial use: a rights owner who later becomes aware
of the use of their work may be more likely to pursue an
action for infringement of copyright than if the work is being
purely used for educational purposes.
• Particularly sensitive subject areas: music, geographic
data, literary works by eminent authors and artistic works
including photographs and drawings.
• Is there any track record of the contributor ignoring legal
niceties in the past?
• Is there any track record of a particular third party
having complained before?
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Copyright Concerns
R=AxBxCxD
where
R is the financial risk;
A is the chances that what has been done is infringement;
B is the chances that the copyright owner becomes aware of
such infringement;
C is the chances that having become aware, the owner sues;
D is the financial cost (damages, legal fees, opportunity costs
in defending the action, plus loss of reputation) for such a
legal action.
Prof Charles Oppenheim, Emeritus Professor of Information Science, Loughborough University
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Reducing the Legal Risks
Approaches
• Have clear and robust notice and take down
policies
• Have procedures with a clear address given for
complaints
Example
JORUM
http://www.jorum.ac.uk/policies.html
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Develop a Business Case
Some tips
• Use a template (West Dumbartonshire)
http://www.slainte.org.uk/files/pdf/web2/westdunbartonweb2.pdf
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Be clear about what you hope to achieve
Background is very important
Contextualise
Beef up the business need
Find great examples
Aim high – if you don’t ask, you don’t get!
Use a social media strategy framework
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Risks & Opportunities Framework
Be specific and document
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Details of specific planned use
Perceived benefits
Perceived risks
Missed opportunities if fail to
use social web
• Costs and other resource
implications
• Approaches to minimise risks
• Provide evidence for assertions
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Think about a Policy
Mosman Council
(Australia)
provides a good
example of a
lightweight policy
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Risk Management
What to do:
• Establish Agreements
• Use well-established services (e.g. Twitter,
Facebook, Wordpress)
• Notifications: warnings that services could
be lost
• User engagement in evaluation
• Provision of alternative services
• Use in non-critical areas (not for bookings)
• Measure – usage stats
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Watch, Evaluate and Act
IAVE (International
Association of Volunteer
Effort) was “founded in
1970 by people who saw
volunteering as a means
to make connections
across cultures”
• Only has 4
members
• And no
discussions
• Worth
continuing?
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Be Well Informed
UKOLN briefing papers available with
Creative Commons licence (over 80
docs published)
UKOLN provide briefing
papers on Web 2.0 of
specific relevance to the
Cultural Heritage sector
•Many are introductory –
may be useful to pass on
to your management
team
•Some are on addressing
barriers
•Cultural heritage covers
areas of concern
Stay well informed!
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More from UKOLN
Brian Kelly has posted a number of podcasts
on Web 2.0 topics on YouTube
On YouTube search for ‘brian kelly ukoln’
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Questions
Any questions?
Name: Ann Chapman
Address: UKOLN, University of Bath, BATH, UK
Email: [email protected]
Web site: http://www.ukoln.ac.uk/
Blog: http://blogs.ukoln.ac.uk/cultural-heritage/
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