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Best Practices for Mobile Business Intelligence
Agenda
Mobile Business Intelligence Considerations
Different Information Access Options
Brief Demonstration
Information Builders Mobile Strategy
What type of applications should I target?
Case Studies
Design Best Practices
Copyright 2007, Information Builders. Slide 2
Business Discovery
Copyright 2007, Information Builders. Slide 3
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at the appropriate
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immediate decisions
Copyright 2007, Information Builders. Slide 4
So you’re thinking about going Mobile….
 Who am I’m going to be providing the information too?
 What device do they have? What device WILL they have? What level of
connectivity will they have?
 What information would provide value if it was available via a mobile device?
 Improve Productivity, Agility, Transparency and Collaboration
 What additional questions would need to be asked of that information now

that it is available? (what level of interactivity is required)
How am I going to expose the information?
 What are the security considerations?
 What content can I see, what data do I have rights to?
 How can I leverage my existing assets?
 Hardware, software, skills, etc.
Copyright 2007, Information Builders. Slide 5
Target Mobile BI User
 Not typically an Information Producer
 Information Consumer
 Big picture at a glance on the go
 Executive Level
 Management Level
 Information Collaborator – Maximum ROI
 Use information to support and drive a
conversation
 Project/Team Lead
 Field Personnel
Copyright 2007, Information Builders. Slide 6
Target Mobile BI Data
 Information in the context of
applications — not in pushing lots of
data to somebody's phone or tablet.
 Focused on the near-term data rather
than long term data.
 Timely and Available
Copyright 2007, Information Builders. Slide 7
Information Accessibility - Push, Pull, (in)Put, and Search
 Push Information on a schedule or
alert driven basis
 Pull information on demand
 Data Collection/Entry Applications
 Bring “Google” Like Experience to
Mobile
Copyright 2007, Information Builders. Slide 8
Demonstration
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Any Device, Any Form Factor, Any Platform


WebFOCUS Mobile Strategy:

Device independent BI solutions

Develop once, run from anywhere

Highly interactive, device exploitive Web Apps
with built in analytic capabilities

Embed BI Web Apps in custom applications

Common BI security framework

Read and write access

No additional hardware, software required
WebFOCUS Mobile Components:
 Mobile Favorites (portal)
 Mobile Faves (os app)
 Active Technologies
 WebFOCUS Maintain
 …and more (e.g.: Self-Service access)
Copyright 2011, Information Builders. Slide 11
Mobile Deployment Strategies
 Native Apps: Developed using OS SDK; Installed to run natively
on the device; Leverage OS functionality.
 Web Apps: Web pages conforming to OS UI and behavior.
 Optimized Web Pages: Content scales appropriately to device
size.
 Compatible Web Pages: Display content as is without
Optimizing for form factor.
 Hybrid Approach: Combine native UI with web content via
content viewing area.
Copyright 2011, Information Builders. Slide 12
Mobile Faves for iPad and iPhone
 Native Apple App for consumption of WF BI (and other content)
 (just like email client – no training required)
 Provides controlled access to WebFOCUS content through:
 Mobile Faves portal (normal “pull”)
 Email attachments (“Open in Mobile Faves”)
 Watch-list Feeds (automatic “push”)
 Online viewing of any WF content
 Allows saving, emailing, search and cataloging of stand-alone content
 Active Technologies or PDF documents
 Identical app on iPad and iPhone
 Provides Guides, Videos and Help
Copyright
Information
Builders.
Copyright
2007, 2007,
Information
Builders.
Slide 13 Slide 1
What type of applications should I target?
Resource Utilization/Allocation
Streamline Processes
Enable Collaboration
Outward Facing - Transparency
Copyright 2007, Information Builders. Slide 14
Easy, Relevant Timely Information Drives Execution
Enable
Collaboration
Fact based conversations
Streamline
Process
Supply inventory
information to truck
drivers
Copyright 2007, Information Builders. Slide 15
Information Builders and Mobile Computing
Mobile Customers
 NASA Launch Vehicle Processing Directorate used WebFOCUS Active
Technology to create reports for an emergency notification system
 Dealer Services Corporation (DSC), Large finance provider for used
automobiles. Mobile app serves field staff with financial metrics via
WebFOCUS Active Reports/Dashboards (support all devices)
 City of Richardson TX - PD, Use WebFOCUS to create a mobile
reporting environment that delivers crime data to police using their
Blackberry devices officers can track active 911 calls
 AJ Logistics, a premier provider of custom warehousing and logistics
services, WebFOCUS application lets clients track multiple projects,
obtain status updates & issue commands via any mobile devices
Copyright 2007, Information Builders. Slide 16
Mobile BI Best Practices
 Avoid Dashboard Proliferation and Rework
 Build Once, Deploy Anywhere
 Design for the smaller form factor
 Put most important content in the upper left
 Legends use valuable real estate
 Leverage micro charts, stop lighting
 Design for on the go use
 Intuitive Drill Paths
 Don’t over prompt
 Here and Now Metrics
 Leave Back Office Analytics back in the office
Copyright 2007, Information Builders. Slide 17