Transcript MS PowerPoint 97/2000 format

http://www.ukoln.ac.uk/web-focus/events/meetings/intute-2007-11/
What If Web 2.0 Really Does
Change Everything?
Brian Kelly
UKOLN
University of Bath
Bath, UK
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, instant
messaging, blogs, SMS, video chat,
Email
[email protected] etc. is permitted providing
distractions to others is minimised.
Resources bookmarked using ‘intute-2007-11’ tag
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
“I’m a Web techie; I use Google”
At ILI 2007 Tony Hirst
(Open University)
admitted to a group of
librarians that he
mostly uses Google
Brave man 
What can a manuallycreated catalogue
provide for the happy
Google user?
But I’m a Web person, happy with Google and
Technorati. I’m not part of Intute’s key target audience.
What
are
theinWeb
2.0 challenges
A centre of
expertise
digital information
management to be faced?
www.ukoln.ac.uk
2
What If Web 2.0 Changes
Everything?
What you may expect:
What If Web 2.0 Changes Everything?
Web 2.0 is about:
• RSS, syndication
• Blogs
• Wikis
• Cool interfaces – Ajax
• Trusting your users
• Yaddy, yaddy yada
Hasn’t Intute services being doing this for a long time,
the Web
2.0
termmanagement
was coined?
Abefore
centre of expertise
in digital
information
www.ukoln.ac.uk
3
Intute – Doing It For Themselves
SOSIG Blog:
• Featured in IWR, Jun 2005
• Mentioned
me
at UKSG
conference, April 2005
A centre
of expertise in by
digital
information
management
www.ukoln.ac.uk
4
Lessons From The Past
What was the key to Intute’s success?
• ROADS – open source software (community
software development leading to sustainability)
• ROADS support for whois++: a lightweight
distributed searching protocol
• Response to Z39.50: either (a) a mature robust
cross-searching standard or (b) “a legacy protocol
that hasn’t taken off yet” – Dan Brickley
• Use of MySQL: an open source RDBMS
• Use of PostGres: a proper open source RDMS
• Distributed development & hosting, avoiding
RDMS and other technical battles
Note of the above, the success was based on RDN’s userfocussed
approaches, its outreach activities – being www.ukoln.ac.uk
Web 2.0!
A centre of expertise in digital information management
5
Not Forgetting RDN-include
Short paper on “RDN-Include:
Re-branding Remote
Resources” by Kelly, Cliff and
Powell accepted at WWW 10
conference, May 2001
• Designed to allow content to
be embedded elsewhere
• JavaScript implementation
to overcome SysAdmin
barrier
• Approach also applied to
embedding RSS feeds
This is Web 2.0, before the
term was coined! www.ukoln.ac.uk
A centre of expertise in digital information management
6
What If Web 2.0 Really
Changes Everything?
An alternative perspective:
What If Web 2.0 Really Changes Everything?
Web 2.0 is also about:
• The network as the platform
• Google, Yahoo, etc. as application providers
• New business models (not just funded by
the taxpayer or subscription services)
• The wisdom of crowds
• ‘Embracing constraints’ and ‘good enough’
solutions
A centre of expertise in digital information management
7
www.ukoln.ac.uk
The Real IE
The challenges
• Managing the risks
• Branding? Who cares (really?)
8
Martin Poulter, ILRT on
Technologies For Resource
Sharing:
• Embeddability
• Services which can be
embedded provide
benefits for all
• Wikipedia generates
more traffic than HE
Academy – so let’s be
Wikipedia editors
• Let’s use 3rd party wikis
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
See <http://ancientgeeks.wordpress.com/2007/10/12/resource-sharing-in-academic-support/>
Revisiting The IE (nee DNER)
We had the early
visions for the JISC
DNER, developed
by Andy Powell
I subsequently
developed my view
for how the DNER
might develop:
• Applications on the
Web e.g.
bookmarking
(del.icio.us!) and
word processing
tools (Writely!)
A centre of expertise in digital information management
9
www.ukoln.ac.uk
Web 2.0 As A DNER Development
The DNER got a lot right:
• Networked services
• Lightweight standards
• Importance of RSS
• Trust (in the funded institutions)
What we missed, which Web 2.0 is providing:
• Commercial providers of services
• New business models (we were Old Labour)
• Lightweight development
• User-generated content (we thought it would be
the professionals)
• Trust – in the individuals
• The power of the network – services which get
better
more
people
use them
A centre of
expertiseas
in digital
information
management
www.ukoln.ac.uk
10
Why We Should All Use Web 2.0
What we used to think:
• We’re in HE, and we have IT Services to provide
our IT needs (though we moan about them)
• JISC builds on this to provide additional services
What we (should) now realise:
• JISC & institutional services aren’t appropriate for:
 Our family photos, our music, …
 Use by our friends and families
 For social networking
11
• We need our personal risk management strategies
(for our family digital heirlooms)
• Institutions may feel a need to ensure students
familiarise themselves with such services
• Academics are likely to make use of such services
A centre of
in digital information management
www.ukoln.ac.uk
inexpertise
any case
Can’t We Just Do it In-house?
Surely all we need to do is:
• Use Ajax to enhance our user interfaces
• Provide the popular (and increasingly expected)
‘favourite’, ‘comment’, ‘message; … social
networking features within our own services and
managed environments
• We can then avoid the spam, porn, misuse, …
But:
• Have we got the mindset, the development
processes, …?
• Can we expect to compete with the global
providers - remember home-grown operating
systems?
• What about the 1-9-90 rule?
A centre of expertise in digital information management
12
www.ukoln.ac.uk
Globalisation talk
Opportunities & Challenges
The challenges:
• Getting our audiences back
• Responding to the wide diversity of applications
being developed
• Responding to the lightweight development tools
and approaches being taken
The opportunities:
• Learning from Web 2.0 successes
• Responding to changes (we’ve been doing this
for centuries!)
• Applying innovative practices appropriately (and
not just on top of existing working practices)
A centre of expertise in digital information management
13
www.ukoln.ac.uk
Globalisation talk
The 1 – 9 – 90 Challenge
Participation Inequality: Encouraging More Users to
Contribute
In most online communities, 90% of users are lurkers who
never contribute, 9% of users contribute a little, and 1% of users
account for almost all the action. (Jakob Neilson, Oct 2006)
Potential Benefits:
Potential Dangers:
• Globalisation
• Globalisation
• Cross-fertilisation
• Mono-culture
• Unexpected benefits
• Unexpected dangers
• Maximising impact
• Loss of impact
There are dangers associated with going down this route, with
developing
alternative
approaches
and doing nothing www.ukoln.ac.uk
A
centre of expertise
in digital information
management
14
Why I’m A Fan
http://www.slideshare.net/lisbk/...
Globalisation talk
Slideshare:
• Easy to upload slides
• Can be embedded in Web
pages
• Statistics provided
More importantly:
• Annotation facility
• Slides can be ‘favourited’
• I can see my fans, and the
other slides they like
Would this level of popularity be • Amazon style “readers who
possible on an institutional or
bought this book also liked
even national
repository?
these”
A centre of expertise
in digital information management
www.ukoln.ac.uk
15
Globalisation talk
Application To Cultural Heritage
http://www.flickr.com/groups/brooklynmuseum
Paper on Building an Online Community at the
Brooklyn Museum at
Museums & Web 2007
conference described use
of Flickr, MySpace, etc. by
the Brooklyn Museum
This provides
• Interaction with artists
• User-generated
content
• Engagement with new
audiences
A centre of expertise in digital information management
16
www.ukoln.ac.uk
Globalisation talk
Is It Risky?
http://www.bl.uk/onlinegallery/features/
londoninmaps/exhibition.html
Scenario
What happens if a third party
provider goes out of business?
Application Elsewhere
What will happen to our life
savings if our bank goes out of
business? Do we keep our
money under the mattress?
And note recent Guardian
headline “Secret List of
Universities Facing
Collapse”
There’s a need for risk assessment, risk management, etc. But this also
applies when
youofare
developing
software,
procuring development
work, etc.
A centre
expertise
in digital information
management
www.ukoln.ac.uk
17
Globalisation talk
A Mixed Economy
We are likely to have a mixed economy:
• Systems managed in-house
• Use of external services
We need to ensure these can co-exist and utilise their
respective strengths
“… there is potential for institutions to push out their
repository content to other services that have a more up
to minute Web interface? This would not need to be a
long term commitment and would enable institutions to
cater in a more targeted way to their particular
'consumers'.
Rachel Heery, UKOLN
http://efoundations.typepad.com/efoundations/2007/06/the_repository_.html
A centre of expertise in digital information management
www.ukoln.ac.uk
18
Globalisation talk
Revisiting The Question
“How Can Institutions Develop Innovative and
Affordable Tools to Engage Increasingly
Sophisticated Audiences”
Some thoughts:
• In some areas they shouldn’t attempt to compete
with market place successes (e.g. Google)
• If some cases institutions should be indifferent to
the service provider (e.g. Microsoft or Google Docs)
There are real needs to:
• Answer the question “Why develop?”
• Be realistic if development work is funded
• Be user-focussed (and this isn’t necessarily easy)
• Be prepared to write off investment if users don’t
want what we’ve developed
A centre of expertise in digital information management
19
www.ukoln.ac.uk
Should We Develop?
Which term reflects our IT developments and which
reflects Slideshare, Facebook, …?
• Cool
• Worthy
Is our IT development culture capable of being
responsive to changes in:
• Rapidly changing technical environment
• Competition from others
• User expectations
• Political changes (government centralisation of
Web sites)
• …
A centre of expertise in digital information management
20
www.ukoln.ac.uk
Development Culture
21
How do we go about IT development?
Here are the rules:
• Project management
• Standards catalogue
• Accessibility requirements
Here are the hurdles:
• Bidding process
Which has
• Negotiations
responsibility for stifling
• Advisory group
creativity and
innovation?
• Progress reports
A centre
expertise in digital information management
www.ukoln.ac.uk
• of…
Should We Host?
It’s also timely to rethink policies on hosting services
The box
Managed
box
Managed
by IT
Services
Managed
by national
service
ISP (e.g.
Site 5)
Amazon
S3 / EC2
Reasons for IT development:
• We learn
• We own
• We can tweak
• ….
Reasons for hosting?
• ???
A centre of expertise in digital information management
22
www.ukoln.ac.uk
Why Not? Really?
For ~ $6/month!
You can also use third party
ISPs, which can provide 2-click
interfaces to applications e.g.
Site5’s Fantastico/Cpanel
provides:
• Moodle
• Wordpress
• Drupla
• PHP …
• …
Or use Amazon S3 / EC2 to rent
storage, CPU cycles, APIs, …
A centre of expertise in digital information management
23
www.ukoln.ac.uk
Living In A Blended World
We’ve been through changing times before:
• Demise of mainframe
• Growth of PCs
• Demise of Computer Board • Growth of Google
Need to engage:
• The stuff that just works
Just do it
• Supporting distributed team working
Need to understand:
• The stuff that users use, place they go
(e.g. Facebook, Slideshare, …)
Need to embed (it’s not surrender):
• Enhancing quality of 3rd party services
• Content in Wikipedia
A centre of expertise in digital information management
24
www.ukoln.ac.uk
Enhancing The Community
The community is now much wider than the individual hubs –
and social
networks
the community
A centre
of expertise incan
digital support
information management
www.ukoln.ac.uk
25
Conclusions
• Times have changed
• The simplicity of the past won’t return
• We need to
 Reflect on our past (successes and failures)
 Understand what makes successful services
 Engage with success
 Identify our (possibly new) roles
• If we do this, we can continue to thrive
And read OCLC’s recent report …
A centre of expertise in digital information management
26
www.ukoln.ac.uk
OCLC Report
27
Read the OCLC report on “Sharing, Privacy and Trust
In Our Networked World”:
Open The Doors
“the library brand must go from institutional to
personal. …
The social Web is not being build by augmenting
traditional Web sites with new tools. …
Open the library doors, invite mass participation
and relax the rules …
It will be messy … but mass participation & a little
chaos often create exciting venues for
collaboration, creativity, community building and
transformation”
A centre of expertise in digital information management
www.ukoln.ac.uk
An exciting challenge for Intute 
Questions
Any questions?
A centre of expertise in digital information management
28
www.ukoln.ac.uk