Transcript Digital Directories - Yellow Magic Incorporated

Digital Directories
by Yellow Magic
Internet – CD-ROM – Mobile/PDA
Electronic Directories
Presented by
Yellow Magic Incorporated
www.YellowMagic.com
Electronic Directories
Different Markets and
Different Infrastructures
require Different Technologies
Magic Carpet
Electronic Directories
Electronic Directories
Market and Infrastructure
Factors
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PC, Mac, Others?
Internet Connection
% of computer users without Internet?
% of users with a broadband connection vs. dial-up?
Average bandwidth of the broadband connections?
Age of Average User?
Do you want a Look-and-Feel or Search Engine web site,
or both?
• How Computer savvy are the users?
• Will users take a download?
• How old are the computers that will be used?
Electronic Directories
Look-and-Feel vs. Search Engine
• Look-and-Feel maintains Corporate and Product Identity
• With Look-and-Feel all advertising values are maintained
– Ad Size, Ad Priority, Trade Listings, Covers
• With Look-and-Feel users can easily see details of
multiple advertisers at one time
• Less clicks are required to find what you want
• Everyone knows how to use the Yellow Pages
– Less time required to learn how to use the site
– Utilizes time-tested successful directory format
• Sales are easy for advertisers are already familiar with
the product.
• Community Pages can easily be put online
• Best for broadband connections
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Look-and-Feel vs. Search Engine
• Loss of Corporate and Product Identity
• Many advertising values are lost
– Ads may not be seen, No Trade Listings, No Covers
• Users must click on a listing to see details of an
advertiser
• More clicks are required to find what you want
• Young users are more used to Search Engine
format
– Older users may not learn to fully use the site
• Sales calls may take longer since many advertisers
are not used to buying Internet advertising
• No community Pages
• Great for low-speed connections
Electronic Directories
Look and Feel
Directories
Different Technologies:
HTML vs. .Net
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HTML vs. .Net
• HTML is platform independent
– Works with PCs, Macs, Linux, etc.
• HTML pages may not appear the same to all users
– Different browsers and different versions of a browser
– You have no control over the user experience
• With HTML there is less control over the lookand-feel of the book.
• Some features cannot be implemented in HTML
• HTML does not require a download
– Unless you want to change browsers
• HTML is less secure
– Listings and Graphics can be downloaded
• HTML Pages can be seen by web crawlers
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HTML – Look-and-Feel
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HTML vs. .Net
• .Net is a Windows Environment
– Works only with Windows machines
• .Net pages will look the same to all users
– You have total control over the user experience
• With .Net, you have a more control over the look-and-feel
of the book
• With .Net many additional features can be implemented
• .Net requires a download (OK for more advanced users)
– Users must use the Yellow Magic browser
• .Net is more secure
– Site can be encrypted
– Listings and graphics cannot be downloaded
• .Net pages cannot be seen with Web Crawlers
– But we have Presto Pages for that
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.Net – Look-and-Feel
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Search Engine
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HTML – Search Engine
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Mini Web Pages
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Presto Pages
• Automatically generated HTML web pages
– Generated at Contract Entry time
– Details from Form
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Full web pages are sold
Option to generate free web sites
Web crawler accessible
Links back to home page
Links to Advertiser’s site
Presto Pages Data Entry
Paid Presto Page
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Free Presto Page
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CD ROM
Directories
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CD-ROM Directories
• Uses .Net Technology
• Look-and-Feel Directory
• Include all sections of the
Printed Book including
Covers and Community Pages
• Installs on User’s
System
• No Internet Access
Required
• No Duplication fees
to Yellow Magic.
MagicCarpet makes the
Master – You make the copies
• Much less expensive than printed copies
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Mobile Directories
Access to your directories from your
cell phone or other mobile devices
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BENEFITS OF MOBILE DIRECTORIES
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Convenience of Mobility
Micro-Targets Local Search
Instant Maps
SMS Or E-mail
Auto Dialing
Directory Assistance
On Phone Version Does Not Need Internet Access
Easy To Keep Current – Accurate
Self-contained Directories Keep Spam Out
Provide Added-Value to your advertisers
New Revenue Opportunities!
Electronic Directories
Why Mobile?
Convenience!
• How many hours a day do you have a
printed directory within reach?
• How many hours a day you are
sitting at a computer?
• How many hours a day you have your
cell phone next to you?
Electronic Directories
Why Mobile?
Let’s Look at Statistics!
• 1 billion PCs in the world
• 2.3 billion mobile devices
• In the US alone there are over
203 million
mobile devices
Top 10 Features Desired
On Mobile Phone Devices
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What is the goal?
• To find what you are looking for
with the least time and effort
• The results must be local
• The results must be relevant
• The results must be current and
accurate
• All businesses should be listed
Electronic Directories
When using Search Engines
• You spend a lot of time finding what
you want
• There are always non-local results
returned
• The results are not all relevant
• The results are often not current and
as a result not accurate
• Not all local businesses are listed
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Google – 9,550 Results
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Google – Bottom of 1st page has non-Temecula Results
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Google Local – 3,295 Results
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Google Local – 2nd page has non-Temecula Results
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MagicCarpet
Mobile
Results
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Search for
Automobile
Renting
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Want to
know where
Avis
Rent a Car is
located?
And now what?
Make a call
–With a printed directory, or
even the Internet, you have to
go to a phone and dial
–With a Mobile Directory, you
are ready to talk
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Calling Avis
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What if I want to
remember this
information for later?
Send yourself and SMS
with the information
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MagicCarpet
will send you
an SMS
And What About Directory Assistance?
• Directory Assistance can cost from
$.50 to $3.00 per call
• Free Directory Assistance takes
longer since you have to listen to ads
• A Search of your White
Pages is Free and
Brings Users to your
Site
Electronic Directories
Find the Number
for Yellow Magic
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There are 3 Versions of
MagicCarpet Mobile
• HTML
– Works with any mobile device that has Internet Access
• Java
– Needs a device that has Java, but it provides a better
search experience in areas with slightly patchy Internet
access
– The installation of the application places an icon on the
device for users to navigate easier to access the
directory
• On Phone
– The database is loaded directly On the Phone
– Needs a device that has Java
– Perfect for devices that do not have cellular network
accessibility or only have short term WI-FI access, such
as a PDA
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Java Icons
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How do I make money with a
Mobile Directory?
• Sell Results Order
– Value in the searched Classification
– Total Contract Value
• Provide Additional Advertiser Value
• Sell General Search Sponsorships
• Sell Sponsored Headings
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Choose the right one for you
• Internet – HTML
• Look-and-Feel - Universal Use
• Internet - .Net
• Look- and Feel - Features and Security
• Browser download for Advanced Users
• Search Engine for Dial-Up or Low Bandwidth
• Mobile – HTML - Universal Use
• Mobile – Java
• Icon on Desktop
• Works in marginal reception areas
• Mobile – On Phone – When Internet is not always
available
Electronic Directories
Digital Directories
by Yellow Magic
Internet – CD-ROM – Mobile/PDA