Internet Marketing SEO Go Hand in Hand

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Transcript Internet Marketing SEO Go Hand in Hand 

Web Site Analytics
with
Google Analytics
Presented by
Pete DuMelle PD Design, Inc
Brought to you by
UniForum Chicago
HTTP://PDDESIGNINC.COM
Overview
What is Analytics
 Why use Analytics
 Analytics Usage Process
 Google Analytics Overview
 How to set up Google Analytics
 What are you looking at

◦ Simple interpretations into Analytics
What is Analytics
The measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.
Types of Analytics
Off-site
Web analytics measure a web site's
potential audience, visibility and buzz
around the Internet in general. Off-site
analytics can be utilized whether you have
your own web site or not
 On-site
Web analytics measures a visitor's usage
behavior as they view your web site
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Why use Analytics

Measure for success
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Design and layout
Content
SEO
Internet Marketing
Bandwidth
Analytics Process
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Measure for success
◦ Pick something to measure success on
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Understand what you are measuring
◦ Decide what data you will be looking at
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Make data driven decisions
◦ What are you going to do with this now?
◦ What are you going to change?
Google Analytics
The enterprise-class web analytics
solution that is hosted by Google.
 Free
 Easy to setup
 Google Analytics Apps (API)
 Helps increase revenue and ROI
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How it works
Designs your site
 Sign up for an google account
 Add some Jave code to your site (works
with CMS)
 Let google track web traffic
 You view the reports
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How to set up
Design your website
 Go to http://www.google.com/analytics
 Login with google ID or make an new
account
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How to set up (continued)
How to set up (continued)
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How to set up (continued)
How to set up (continued)
How to set up (continued)
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Where to put the code?
◦ Copy the following code, then paste it onto every
page you want to track immediately before the
closing </head> tag.
◦ For dynamic pages, you can use a common include or
a template to paste the code.
◦ For any PHP pages, put the following code in a file
(for example, analyticstracking.php) and upload it to
your site. Then, add the following line to each
template page immediately after the opening <body>
tag: <?php include_once("analyticstracking.php") ?>
Now You
Wait
Reporting
Reporting
Reporting - Email Reports
Reporting
Visitors Reporting
Map
 New vs Returning
 Visitor Loyalty
 Browsers
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Traffic Sources Reporting
Direct Traffic
 Referring Sites
 Search Engines
 Keywords
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Content Reporting
Top Content
 Top Landing Pages
 Top Exiting Pages
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Reporting Usage
Get a good baseline
 Look at the data
 Implement a campaign or change site
 Review the data for changes
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Compare Google data with webhosting
data (Google lies)
Key Points
Without analytics you do not know what
is working.
 Analytics should be put on every page
 Analytics should be looked at
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Show Live Google Analytics
Pete DuMelle
PD Design Inc
847-769-7495
[email protected]
Presentation
http://www.pddesigninc.com/BusinessBuilding.shtml
Articles
http://ezinearticles.com/?expert=Peter_DuMelle
Thank You