Transcript Why blog?
What is a Web log (blog)? Skills: reading and searching a blog Concepts: blog, subscription, one-to-many communication, permalink, label (tag), captcha, longtail distribution This work is licensed under a Creative Commons Attribution-NoncommercialShare Alike 3.0 License. Where does this topic fit? • Internet concepts – Applications – Technology – Implications • Internet skills – Application development – Content creation – User skills Watch this video Blogs in Plain English (3m 1s): http://commoncraft.com/blogs Our class Web log (blog) Our class Web log (blog) A B D E C F G What happens if you scroll down? Class blog wire frame diagram Header Most recent post Additional information Footer Do you recall what was in the header area? Labels (tags) What happens if you click on image? Permalinks The URL of our class blog: http://cis471.blogspot.com The URL of a specific post on the class blog: http://cis471.blogspot.com/2009/04/why-isconnectivty-in-stockholm-so-much.html One to many Posts Comments Comment moderation, a necessary bother A captcha A captcha Google Blogger – a free blogging service Google’s getting started guide for Blogger Some other blogging services The long tail Popularity Head Tail Blogs How companies use blogs http://blog.roku.com/ A blog for Roku users MSDN blogs A collection of Microsoft technical blogs, most by Microsoft employees. What prominent bloggers say Arianna Huffington The Huff. Post From the beginning I wanted to make sure that the community was going to engaged in a vibrant, spirited, but civil conversation. Mobilizing Citizen Journalism Michael Arrington TechCrunch If you're not blogging about what you love I'd say you're not probably going to be successful no matter what you do. Starting Up From The Ground Up Fred Wilson AVC It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership. VC Blogging Summary Posts Comments Resources Blogs in plain English (3m 1s): http://commoncraft.com/blogs Good tutorials on blogs: http://www.gcflearnfree.org/blogbasics URL of the class blog used in this presentation: http://cis471.csudh.edu Technorati, a blog directory and rating site: http://technorati.com/ Technorati State of the Blogosphere report: http://technorati.com/blogging/article/state-of-the-blogosphere-2009introduction Further notes on “long tail” applications: http://som.csudh.edu/fac/lpress/471/hout/apps/longtail.htm Self-study questions 1. How many posts on our class blog are tagged (labeled) television? 2. How many of the posts to our class blog, cis471.blogspot.com, contain the word television? 3. What was the title of the post made on Sunday, August 12, 2012? 4. Technorati.com surveys the “blogosphere” – what is their estimate of the number of blogs on the Web? 5. Why do we have to moderate blog comments? 6. Find a blog run by a business and state what the intended audience and purpose of the blog is. 7. How might one use a blog in politics? 8. How might one use a family blog? 9. How might one use a blog in school? 10. Blogs are generally a one-to-many medium. Can you think of other oneto-many media? 11. Can you think of a many-to-many medium? 12. Do Amazon book sales have a long-tail distribution? Explain your answer. 13. What is a permalink?