Transcript marketsx
Markets
EFL: Lesson 3
Consumers in Markets
Demand =
Desire for a product
Willingness and ability to
pay for it
Price As An Incentive for Consumers
Demand for CDs
Price
Qa
Qb
Qt
$35
3
3
6
$20
4
6
10
$13
5
10
15
$7
6
16
22
Graphs: Pictures of Demand
Price
Da
Db
Quantity Demanded (QD)
How much will people buy at this price?
Dt
The Law of Demand
If Price increases then Quantity Demanded goes down.
If Price decreases then Quantity Demanded goes up.
P
Then QD
Consumers substitute and there are substitutes for
everything (at the margin).
Note: What causes the change in the consumers’
behavior?
(Think: Price Effect)
Assumption
Everything
else remains
the same
What If “Everything Else” Doesn’t Stay
the Same?
Demand for CDs AFTER something has changed;Your pay at
your job doubles, for example.
Price
Qa
Qb
Qt
$35
5
4
9
$20
7
7
14
$13
8
11
19
$7
10
16
26
Shifting Demand and Supply
What things besides price affect how
much people buy?
Demand Shifters
Tastes and preferences
Numbers of consumers
Price of substitutes
Prices of complements
Expectations of future prices
Income
Demand Shifters: Examples
What will happen to the demand for
hotdogs if the price of hotdog buns
increases?
What will happen to the demand for
hamburger if the price of hotdogs
increases?
Consumers Are Only ½ the Market
Supply
What Incentive Do Producers have to
make (Any or More) of a Product?
Producers are in business to make…. PROFIT
Producers will make more of a product only if
that decision increases…… PROFIT
Marginal Benefits (MB) and Marginal Cost (MC)
MB>MC => this is good, so make more.
MB < MC => not good, so make less.
Price An Incentive for Producers
Producers of CDs
Price
Qa
Qb
Qt
$7
5
3
8
$13
8
7
15
$20
11
9
20
$35
20
14
34
The Law of Supply
If Price increases then Quantity Supplied goes up.
If Price decreases then Quantity Supplied goes down.
If P
If P
then QS
then QS
Remember: Producers can substitute, too.
Note: What causes the change in the producers’ behavior?
(Think: Price Effect)
Graphs: Picture of Supply
Sa
Sb
St
Price
0
Quantity Supplied (QS)
How much will producers offer for sale at this price?
Assumption
EVERYTHING ELSE
REMAINS THE
SAME
Shifting Supply
What besides price affects
producers’ willingness to
offer products for sale?
What If “Everything Else” DOESN’T Stay
the Same?
Supply of CDs AFTER Something has changed. Price of labor
goes up by $2 per hour.
Price
Qa
Qb
Qt
$7
3
2
5
$13
6
6
12
$20
9
8
17
$35
18
13
31
Supply Shifters
Costs of production
Resource availability changes
Technology changes
Policies change (taxes, for example)
Number of suppliers
Prices of production substitutes
Producer could make more money producing other things (grow
corn instead of soybeans, for example)
In WWII auto factories switched to making tanks.
Suppliers’ expectations about the future
“prediction of bad hurricane season”
“minimum wage is going to go up”
Supply Shifters: Examples
What will happen to the supply of hotdogs if the
price of hotdog buns increase? Why?
What will happen to the supply of DVDs if
recording technology becomes more efficient?
Why?
What will happen to the supply of new houses
after a summer of terrible fires destroy many
forest areas? Why?
Equilibrium Price
The Price at which the amount (quantity)
people want to buy= the amount (quantity)
producers want to sell.
QD=QS
Market Equilibrium
At market equilibrium, there is no force for change (ceteris
peribus)
All those willing and able to buy at the market price were
able to buy all they wanted.
All those willing and able to sell at the market price sold all
they had.
The units sold brought at least as much value to the buyers as
they cost the producers.
Everybody gained.
Shifts and Changing Equilibrium
P
S1
S
P**
P*
D
Q** Q*
Q
An decrease in
supply causes an
increase in market
price and a
decrease in
quantity
demanded, ceteris
paribus.
Shifts and Changing Equilibrium
P
S
P**
P*
D1
D
Q*
Q**
An increase in
demand causes an
increase in market
price and an increase
in quantity
demanded, ceteris
paribus.
1. Markets are dynamic.
2. Market prices aren’t set;
they happen
Buyers DON’T Compete With Sellers . . .
Buyers Compete with Buyers
Sellers Compete with Sellers
Market Competition: Win-Win
Outcomes
Both buyers and
sellers value what they
received more than
what they gave up.
Economic Reasoning Principle # 4:
Institutions are the “rules of the
game” that influence choices.
Laws, customs, moral principles, superstitions, and
cultural values influence people’s choices. These basic
institutions controlling behavior set out and establish the
incentive structure and the basic design of the economic
system.
Institutions necessary for wellfunctioning markets:
Property Rights
Rule of Law
How Market Competition Benefits the
Poor
1. It makes more goods and services available at
lower prices.
2. The presence of other competitors (actual or
potential) provides incentives for innovation
3. It provides opportunities for the poor as
workers.
4. It provides opportunities for the poor as
entrepreneurs.
Ideas to Take Away from Lesson 3:
Open markets benefit both buyers and sellers by
providing a low cost mechanism for trade.
Open entry and exit and competition are necessary for
markets to function effectively.
Clearly defined property rights and stable rule of law are
necessary for markets to function at low cost to
participants.
Open markets encourage economic growth.