Transcript IPAD Market Analysis 2(501guys)

IPAD Market Analysis
MemBers:
Low yik choong
Ng Jen Ho
Edric Phua
Sim Hak Jin
Isaac Tan
Table of Contents
 When did the iPad first
originated
 How is the price of iPad
first determined
• related/associated
products for the ipad
• How are these products
related to the ipad
• Developments affecting
marketing and pricing
decisions for the iPad
• Consumer & producer point
of view
Project A
•Origination of
iPad
Official Release : 3 April
2010
Introduction: 27 January
2010
Development : Before
Iphone development
How is the price of the iPad 1st
determined
prices are determined by demand and supply forces.
decisions of producers determine the supply
decisions of buyers determine the demand.
interaction of demand and supply that determines the
market prices of goods.
hardware of the iPad is similar to iPhone, research and
development cost is kept low.
Apple needs to increase supply of goods to keep their cost
down.
Ipad Accessories
 Wireless keyboard
 Camera connection kit
 Smart Cover
 Digital AV kit
Ipad accessories
 Composite AV Cable
 Component AV
Cable
 Earpiece
 Dock
Substitutes
Android (Google &
Samsung)
Motorola XOOM
HP Tablet
Dell Mini 5
Joojoo
Comparison
Project B
• Factors from the consumers point of
view( Japan Earthquake)
 Sendai earthquake on 11 March 2011 claimed hundreds of lives,
consumers will reallocate their disposable income in the form of
monetary donations to aid the victims.
 purchasing power decreases as people suffer monetary losses
from the destruction caused
 lesser demand for iPad as the people have spent their disposable
income to help the victims albeit their income remaining constant.
 By the signaling function, prices of iPad will decrease as demand
decreases as they have a direct proportion relationship.
Project B
• Factors from the producer’s point of view/
Supply factors
¥ Competitive supply: iPad v.s. iPad2
i. Similar resources used to produce
both goods
ii. Demand is greater for iPad 2,
iii. Driving price of iPad 2 up
iv. Apple is profit oriented. Increases
quantity supplied for the iPad 2.
v. Quantity supplied for the iPad will
fall
vi. Apple also slashes the price of
iPad, to make room for the iPad 2
Project
B
• Factors from the producer’s
point of view/ Supply factors
Government policies
i.
In April 2010, Israel banned the
iPad in the country for a few
weeks,
ii. it was believed that the iPad’s
higher wi-fi signal power may
interfere with other
communication devices.
iii. Ban lifted as assumptions were
proved wrong
iv. Sales of iPad falls, demand
decreases, supply decreases.
Project
B
• Factors from the producer’s
point of view/ Supply factors
 Government policies
iii. Ban lifted as assumptions were
proved wrong
iv. Sales of iPad falls, demand
decreases, supply decreases.
Credits
• http://en.wikipedia.org/wiki/IPad
• http://www.macobserver.com/tmo/article/th
e_hottest_ipad_products/
• http://www.apple.com/ipad/accessories/
• http://phandroid.com/2010/01/29/androidtablets-vs-apple-ipad-comparisonreview/
• http://gizmodo.com/#!5518002/ipadimports-banned-in-israel
Credits
• http://moneywatch.bnet.com/savingmoney/article/apple-ipad-is-it-worth-themoney/388371/
• http://www.appleinsider.com/articles/11/03
/11/live_teardown_of_apples_ipad_2_curr
ently_underway.html
• http://peterthomson.posterous.com/theeconomics-behind-the-new-ipad